IDW Publishing's long-standing partnership with Hasbro is growing, as the toy manufacturer is seizing upon the publisher's revival of Rom, and M.A.S.K. for the franchises first action figures in decades. It's part of a larger set based on the 2016 IDW crossover event Revolution, which includes G.I. Joe, Transformers, Micronauts and Action Man.
“The spirit behind Revolution came from these writers and artists dreaming up their own crossovers by smashing all these toys together in their youth,” said IDW Editor-in-Chief David Hedgecock. “Now, with this new set of action figures based on the imaginations of these creators, they can start their own revolutions and let the cycle begin all over again!”
The last official Rom toy was released in 1980, while M.A.S.K.'s last toyline debuted in 1988. IDW states that that Micronauts toys were last made "three decades" ago, but Hasbro released a limited edition "Classic" Micronauts toy line at Comic-Con International: San Diego in 2016.
This new Hasbro toy line (and some Revolution-themed enamel pins) will debut at Comic-Con International: San Diego later this month, with limited quantities available for purchase at Hasbro's booth (#3329).
This comes as IDW prepares for a second crossover of its Hasbro-verse titles, First Strike, in August.