FOX Testing NYCers For Mutant Gene As Part of THE GIFTED Promotion

'Muties' ad
Credit: Marvel Comics

As part of Fox's Upfronts presentation Monday at New York City's Beacon Theatre and talk of The Gifted, in-character agents from Sentinel Services - complete with a Mutant Testing Center vehicle - are on-site offering information and testing on the mutant gene.

Credit: Fox

Described by Deadline as "Homeland Security meet 23andMe," the unique viral marketing stunt is scheduled to offer actual DNA testing under the guise as mutant gene testing later today at the Wollman Rink in Central Park. Participants can look forward to getting an "I Got Tested" sticker and actual genetic results mailing to them in approximately four weeks.

Credit: Fox

The Gifted is scheduled to air Mondays this fall on Fox.

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