Newsarama has confirmed that Mad magazine will relocate its offices from New York City to Burbank, California, following the move of its parent company DC Entertainment in 2015. According to a source familiar with the situation, the Mad staffers based in NYC have been offered relocation packages similiar to those that DC Comics' employees received.
"Integrating Mad's business functions into the DC Entertainment headquarters in Burbank will complete a three-year journey of consolidating DC’s publishing lines into one location," said a company spokesperson. "The move will allow for increased focus on content development, as well as franchise and business planning, and is expected to further strengthen the brand’s connection between publishing and new opportunities within media and merchandise."
Mad was launched by EC Comics in August 1952 out of offices at 225 Lafayette Street in Manhattan, New York. In the early 1960s, Mad moved to 485 Madison Avenue. Soon after, Mad was sold to Kinney Parking Company which later acquirred National Periodicals - the then-parent company of DC Comics. In the 1990s, Mad was consolidated under the DC Comics umbrella, relocating it to 1700 Broadway.
Following DC Entertainment's move to Burbank in 2015, Mad remained at 1700 Broadway and was the last vestige of DC's history in New York.
Mad's full transition to DC Entertainment's Burbank offices is expected to be complete by the end of 2017.