MARVEL Walks Back Digital Policy, Reinstates Same Issue Free Codes

Marvel Comics February 2017 solicitations
Credit: Marvel Comics
Credit: Marvel Comics

Marvel Comics is going back on its recent changes to its digital redemption code program, and beginning May 3 will once again have codes in most of print titles for a companion digital copy of the same issue.

“We heard the message loud and clear on Digital same issue codes,” said Marvel's Senior Vice President of Sales and Marketing David Gabriel. “We heard how folks across the world were using them, relying on them, loving them. We are always looking to do what’s best for fans and the comics industry so we’re pleased to make this program even better.  Now, print comics readers will receive a code for the issue they purchased, and also an additional bonus comic giving customers even more value for their purchase.”

In February, Marvel changed its digital redemption code program so that, instead of a digital copy of the print book purchased, readers would get three pre-selected issues that would vary month-to-month. One week following the announcement of that change, DC Comics rolled out plans to add free digital codes for their $3.99 titles.

Since the change in February, some readers have reported receiving codes for digital copies of their print books after complaining to Marvel.

Marvel will revert back it its original digital redemption code formula on May 3, coinciding with the release of Secret Empire #1.

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