IDW Publishing has tapped Michael J. Martens as its new Director of Trade Sales, effective immediately. Starting in April, Penguin Random House will serve as IDW’s distribution partner for trade paperback and hardcover titles to the book and mass markets, and in his new role, Martens will act as the publisher’s direct liaison.
With more than three decades of industry experience to draw from, Martens’ invaluable knowledge of the inner workings of the comic and book category will greatly extend IDW’s reach in bookstores worldwide, getting the publisher’s massive library of backlist content in front of new readers and strengthening its foothold in that thriving marketplace.
“Michael was, and continues to be, a key player in pioneering the graphic novel category in libraries and bookstores,” said Greg Goldstein, IDW’s President and COO. “His expertise and unparalleled relationship with our new distribution partner will give IDW an even greater advantage for continual success and steady growth in today’s competitive market.”
Martens’ previous experience includes Dark Horse Comics where he held a variety of positions including VP of Marketing, VP of Business Development, and VP of Trade Sales before resigning in 2016. Prior to that, his storied comics career began at Capital City Distribution as one of their first employees in 1982 where he wore multiple hats including Transportation Manager, Sales Manager, and Vice President of Customer Service.
“While consulting with IDW during their integration with Penguin Random House it was clear to me how strong the IDW and Top Shelf lines are so I jumped at the chance when they offered me a more formal arrangement,” said Michael Martens. “I’m looking forward to maintaining the incredible momentum of the March series as well as positioning their many other important titles in a way they can be discovered by new readers.”