The fun and excitement is happening each and every week at your local comic shop! Today, Marvel is excited to announce a new marketing initiative specially designed to increase comic store foot traffic and bring new readers into stores through the use of GeoTargeting technologies.
“Marvel is always looking for ways to get more people through the doors of their local comic stores,“ says Marvel SVP Sales & Marketing David Gabriel. “With these new tools at our disposal, we’re looking to tap into fans of Marvel television, films, animation, games and even our licensed product and turn them into comic book readers. Not only will these prospective readers learn exactly where their nearest shop is, but all the great Marvel comics waiting for them when they get there!”
Once again leading the way in how comics reach larger audiences, these new technologies will provide both new, casual, and hardcore fans with information about comic shops in their area (location, store hours, phone #) and the exciting Marvel Comics waiting for them inside! Embedded within Marvel e-mails, shared across over Marvel social media networks, fed through advertising partners, and more – this ambitious program is estimated to reach millions of prospective readers – both new and existing!
“Comic book shops have been and always will be the lifeblood of our industry,” says Marvel Editor-in-Chief Axel Alonso. “It’s Marvel’s mission to not only keep those retailers stocked with exciting comics, but to keep fans coming through their doors week after week to engage with those communities. We have a lot of exciting ideas for how to reach new and lapsed fans in 2017, and this is just the start.”
Rolling out first with spring Marvel comic launches, including X-MEN GOLD and SECRET EMPIRE, Marvel is set to reach entirely new audiences in 2017! The biggest characters and creators are waiting for you at your nearest comic book retailer!