Spyder, a leading ski and performance brand, today announced a two-year collaboration with Disney Consumer Products and Interactive Media for an action-packed line of ski performance products inspired by iconic Marvel Super Heroes.
At the FIS Alpine World Cup Championship in St. Moritz, the U.S. Ski Team members will be outfitted in race suits donning Marvel’s Captain America and Captain Marvel, two iconic Super Heroes that embody the strength and amazing abilities demonstrated by both elite athletes and Marvel’s Super Heroes. U.S. Ski team athletes who will be wearing the race suits include World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin.
“We’re thrilled to be working with Marvel in bringing their Super Heroes to life with the U.S. Ski Team and beyond,” said Brady Collings, VP of Marketing of Spyder at Global Brands Group Holding Limited. "Given Marvel’s inspirational impact around the world, we have an extraordinary opportunity to celebrate the U.S. Ski Team as well as our ambassadors in a broad-reaching way in St. Moritz!"
The collaboration consists of performance race suits and skiwear that will be worn by the men and women of the U.S. Ski Team, who will premiere the line at the Alpine World Cup Championships in St. Moritz, Switzerland on February 6-19, 2017. The full apparel performance collection is set to make its retail debut in Fall 2017. More information on the exclusive collection will be released in the coming months.
“Organic collaborations are increasingly important to building brand equity, and we feel this particular one is a natural fit,” notes Natasha Fishman, EVP of Marketing at Authentic Brands Group, owner of the Spyder brand. “Having these world class athletes showcase the new line exemplifies Spyder’s brand essence in an authentic way.”
“Pairing the world’s greatest athletes of skiing with the Marvel Universe exemplifies the spirit of strength, power and perseverance that the U.S. Ski Team and our Super Heroes represent,” said Paul Gitter, Senior Vice President, Licensing, Marvel at Disney Consumer Products and Interactive Media. “We are looking forward to outfitting the U.S. Ski Team with this high-quality gear so they can showcase their heroic style just like a Marvel Super Hero.”
Twitter activity Tweets by @Newsarama