DISNEY Aims for Diversity In New 'MARVEL Heroes Come In All Sizes' Campaign

Avengers by Art Adams
Credit: Art Adams (Marvel Comics)

A new umbrella promotional campaign titled "Marvel Heroes Come In All Sizes" has been launched by Marvel and its sister Disney division, Disney Consumer Products & Interactive Media, reports License Global. The campaign encompasses the upcoming and current release of several comic books, movies, television shows, video games, toys, novels, and picture books.

Credit: Marvel Entertainment / Disney Consumer Products & Interactive Media

“Whether you are big like Hulk, small like Ant-Man or smart and quick-to-action like Black Widow, Marvel truly has a hero for everyone,” said DCPI's Senior VP of Licensing, Paul Gitter. “From young kids to teenagers, to a casual fan or a diehard adult collector, 'Marvel Heroes Come in All Sizes' showcases that there is no singular definition for a hero and that our diversity is what makes us so powerful.”

The "Marvel Heroes Come In All Sizes" campaign includes Marvel Comics' current Monsters Unleashed series, the home video release of Marvel Studios' Doctor Strange, The Unbeatable Squirrel Girl: Squirrel Meets World prose novel, an upcoming Baby Groot picture book, a scavenger hunt game on MarvelKids.com, the upcoming Guardians of the Galaxy: The Telltale Series game, and a variety of toys, action figures, and unspecified television content.

Retailers including Walmart, Target, Toys 'R' Us, Kohl's, and Amazon will reportedly take part in the promotion with in-store signage, events, and special offers.

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