Go Behind-The-Scenes of the New MARVEL STUDIOS Logo & Flourish

'Marvel Studios' alternate logo
Credit: Perception Animation

Perception Animation, the company behind the new Marvel Studios logo, has shared some behind-the-scenes information about the design process behind the logo, which incorporates imagery from Marvel Studios films into the classic Marvel logo.

According to Perception, the process began in January 2016, when Marvel Studios president Kevin Feige approached the group looking for a logo that would reflect what he called "a new chapter" in the saga of Marvel Studios. 

Perception drew on the idea of the stacked comic book pages of the original Marvel Studios logo, instead using video clips and stills to complete the effect.

Perception has an in-depth look at the process on their website  along with more clips and images that were used in the development of the logo.

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