Marvel Comics is overhauling its digital redemption codes program that appears in many of its print issues sold through comic book retailers. Since 2011, Marvel has included codes in many print books for readers to obtain a complimentary digital copy of the book they purchased, but beginning February 2017 those codes will be for two or more digital issues. The digital books being offered are scheduled to change on a weekly basis.
"Marvel is continuing our commitment by offering our fans the best value in comics along with honoring our cornerstone of the comic book industry – the retailers,” said David Gabriel, Marvel's SVP of Sales "Our intent in evolving our digital code program is to offer our fans more value per dollar spent. Replacing the free digital copy, our bonus digital comics will offer fans free entry points for current on sale collected editions and, in turn, invite additional and repeat traffic into our trusted retailers.”
The digital comics that will be available with the codes for the first week of February are Civil War II #0, Wolverine #66 (the first issue of the "Old Man Logan" arc), and the recent Captain Marvel #1.
“Marvel will always be a brand that looks to excite our fans as well as drive traffic to our tried-and-true retailers,” said Jim Nausedas, Marvel's Sales Director. “One of the free bonus digital comics offered in February will be Civil War II #0 in time to promote the Civil War II collection on sale that month. Then, each week, new bonus digital comics codes, available only in your local comic shop, will offer fans additional pathways into the Marvel Universe, promote Marvel’s monthly trades, and create repeat retailer customers and Marvel readers for life.”