Atari has announced plans for a multi-pronged television strategy, reports Variety. The gaming company, which is best known for its late 1970s and early 1980s games and consoles, has several new television series in development, including a game show.
Game On is an unscripted reality-style game show Atari in which contestants navigate through life-sized sets based on games from Atari's library. Atari has also partnered with Discover on a TV series based on its 1978 game Codebreaker.
Earlier this year, Atari sold the film rights for Missile Command and Centipede.
After some lackluster years in 1990s and 2000s culminating with a bankruptcy filing in 2013, in 2014 Atari emerged from bankruptcy with a new corporate strategy to revitalize the brand and its library of iconic game titles.