Texas-based hamburger chain Whataburger has revealed that they are in a "friendly trademark discussion" with DC Comics over the resemblance between the recent Wonder Woman film logo, and the fast food chain's long-standing "flying W" logo.
“Contrary to some suggestions, Whataburger is not at war with Wonder Woman over her newly redesigned logo. In fact, Whataburger supports superheroes like Wonder Woman and her friends in the Justice League,” said Whataburger in a statement to The Houston Chronicle. “Truth be told, Whataburger’s own superhero – Whataguy – would love to team up with Wonder Woman and her friends sometime to battle evil together.”
Whataburger's "W" logo originated in 1972, and in 1985 both DC and Whataburger recognized that the two logos constituted separate trademarks according to The Houston Chronicle. However Whataburger now says they feel the new Wonder Woman logo is too similar to their brand.
“While Whataburger noted Wonder Woman’s registration of her prior stacked W logo as a trademark in 1985, it did so without a great deal of concern given the version of Wonder Woman’s logo at that time was somewhat different than Whataburger’s 'Flying W' logo, and in particular because Wonder Woman’s logo was registered for comic books, not food, beverages or restaurant services."
Perhaps a special team-up comic book with Whataguy is in Wonder Woman's future - maybe in time to coincide with her solo film on June 23, 2017. If supervillains can be routinely thwarted with Hostess Fruit Pies and Snack Cakes, imagine the good a juicy hamburger could do.