Bill Sienkiewicz has a bone to pick with 20th Century Fox over their use of his cover to 1983's Dazzler #29 on a promotional item meant to look like a Dazzler album cover which was given out at Comic-Con International: San Diego. According to Sienkiewicz, Neither Fox nor Marvel notified him that the art would be used in this way - something he calls a "common courtesy" - and failed to even credit him as the creator of the art in the movie or the resulting tie-in product
“So.... 20th Century Fox was offering this Dazzler 12 in. album at SDCC in connection w X-Men: Apocalypse digital release. I actually found out about it at the con when people started coming up to me in increasing frequency for signatures,” Sienkiewicz explained in a Facebook post. “This practice is hardly unusual standard operating procedure for corporations. Even so, it still rankles. I'm one guy. I've been doing this comic-book thing for years. I'm aware most everything is Work-Made-for-Hire. Still, I received no prior notification (a common courtesy), no thank you (ditto), no written credit in any form whatsoever either on the piece or in connection with the premium, absolutely no compensation and no comp copies of the album.”
Sienkiewicz went on to thank the people he shared a booth with for not allowing him to take it out on thethe movie studio's booth workers, who he admitted would not have had any knowledge or control of the situation. In the end, while Sienkiewicz expressed a desire for compensation, in his words, a simple artistic credit and "thank you" for work he created for hire would have soothed his anger.
“Do I have the right - at least on behalf of fellow creators - to, at the very least expect decent treatment and some kind of minuscule, even boilerplate, acknowledgment? Asking that they part with a few coins, a few shekels, is insanely naive and hilarious I know (would be a nice gesture, though, and go a long way in soothing my mutant Polish artist rage), but seriously, is a thank you and a note of credit pushing it? I don't think so, but maybe I'm Stockholmed as to what passes as standard treatment of freelancers."
This isn't the first issue X-Men: Apocalypse has had over crediting comic creators; the May 2016 movie did not include Apocalypse co-creator Louise Simonson, despite listing other creators.