Marvel has announced another series launching as part of "Marvel NOW!" - a new ongoing Great Lakes Avengers title. The Great Lakes Avengers are a group of third-string heroes who have often used the Avengers name - along with co-opting the names of other teams - to build their brand, and at one point counted fan-favorite hero Squirrel Girl as a member.
“I had been working on a different Marvel project that ending up falling through, so I went to talk to Tom about it,” series writer Zac Gorman told Nerdist. “This is my first Marvel book, my first superhero book. I’ve always loved the C-list characters, the obscure characters, and the comedy stuff. So, when I heard Great Lakes Avengers, I immediately kind of latched on to that and thought it’d be a great book for me. But the Great Lakes region is where I’ve spent the majority of my life. I’ve lived in Detroit area and Chicago and the west side of Michigan and all around the Great Lakes, so it kind of seemed like a perfect fit right off the bat for me. So I just hit the ground running and started coming up with ideas for how I could make the series fresh again."
Marvel Senior VP of Publishing Tom Brevoort attributes the new series to the overwhelming popularity of the "Avengers" brand mixed with the rising interest in the off-beat Squirrel Girl and Deadpool.
“We live in a world now in our publishing where books that range from Deadpool to Squirrel Girl have all found an audience, and I feel like Great Lakes Avengers as a concept is somewhere on the bell curve between Deadpool and Squirrel Girl," explained Marvel Executive Editor Tom Brevoort. "So it felt like this would be a thing where, because the Avengers are so well known from the films, a more general audience can get the joke of [GLA] than they would ten years ago. It seems like this sort of thing might be able to find some traction in a way it couldn’t have before.”
The new series, written by Gorman with art by Will Robson, will set the team in Detroit and feature a line-up including classic members Flatman, Mr. Immortal, Big Bertha, and Doorman, as well as a return of Squirrel Girl to the team in the form of a cardboard cut-out the team carries to raise their profile.
“They also have, as seen on our advance cover, a life-size cardboard Squirrel Girl stand-up because whenever there’s a photo op, if you have Squirrel Girl in the shot, she’s very popular, so it’ll get picked up and people will pay attention to it,” Brevoort explained. “So they’ve got that in case anybody is paying attention to them. That way they can set it up and still seem like they’re Squirrel Girl’s buddies.”
Here's the full solicit text for the first issue, launching sometime this fall: