Apparently gauging the swift and overwhelming negative reaction to the idea of allowing texting in certain theaters in their chain, AMC Theatres announced Friday that it has abandoned those plans. The announcement comes less than twos day after Adam Aron, CEO of AMC, floated the idea of needing to cater to Millenials by allowing texting in some sections or some entire theaters during movies.
"During the past few days, you may have heard media reports about another idea AMC Theatres was considering, testing whether some movie goers might want texting allowed in a small section of our theaters," said Aron on Friday. "Unlike the many AMC advancements that you have applauded, we have heard loud and clear that this is a concept our audience does not want. In this age of social media, we get feedback from you almost instantaneously and as such we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor."
"With your advice in hand," the AMC CEO continued, "there will be NO TEXTING ALLOWED in any of the auditoriums at AMC Theatres. Not today, not tomorrow and not in the foreseeable future."
AMC is currently the second-largest theater chain in the United States, but if their planned acquisition of Carmike Cinemas goes through they would become the market leader. AMC currently operates 347 theaters in the North America, with a combined 5,048 screens.