Updated March 28, 2016: Georgia governor Nathan Deal has vowed to veto the so-called "anti-gay" bill that had many Hollywood studios, including Disney and Marvel, threatening to pull their business from the state. The bill underwent many iterations, all of which Deal had successively promised to veto before taking shape in its final form which was designed to prevent religious institutions from "violating their sincerely held religious beliefs" when interacting with members of the LGBTQ community.
Deal said in a public address that the principles espoused in the bill were "best left to the Constitution" to regulate, and that he does "not think we have to discriminate against anyone to protect the faith-based community in Georgia."
Original Story: Marvel has filmed several movies in Georgia, including Ant-Man and Captain America: Civil War, and the currently filming Guardians of the Galaxy Vol. 2, but now if a so-called "anti-gay" bill is signed into law the studio -- and parent company Disney -- will boycott filming in the state. The proposed law in question, House Bill 757, would allow some businesses to discriminate based on a patron's sexuality.
“Disney and Marvel are inclusive companies, and although we have had great experiences filming in Georgia, we will plan to take our business elsewhere should any legislation allowing discriminatory practices be signed into state law,” said a Disney representative in a statement.
Disney did not disclose if the proposed boycott would extend to other facets of their company that do business in Georgia, such as retail outlets, record labels, and merchandise sales.
Georgia has become a widely-used destination for filming movies and television shows thanks to the relatively low cost of resources and tax breaks offered as incentives for filming in the state. England's famous Pinewood Studios recently built a new location outside Atlanta, which has become a primary filming location for many of Marvel's movies.
Two independent studies by the Atlanta Chamber of Commerce and Atlanta Convention and Visitors Beaureau estimated (via The Atlanta Journal-Constitution) that a previous iteration of the bill could cost the Georgia economy $450 million dollars annually in direct spending and 4000 jobs should boycotts such as Disney and Marvel's take place.