Warner Bros. Entertainment has acquired an ownership stake in Fandango, in trade for ownership of Rotten Tomatoes and Flixster. Fandango will still remain as a unit of Comcast's NBCUniversal.
“Flixster and Rotten Tomatoes are invaluable resources for movie fans, and we look forward to growing these successful properties, driving more theatrical ticketing and super-serving consumers with all their movie needs,” said Fandango President Paul Yanover. “Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, ‘super tickets,’ gifts with purchase, and other new promotional opportunities."
With Flixster and Rotten Tomatoes now under Fandango's banner, it creates what the company calls an "ultimate digital network for all things movies." This new combined network has a total oy 63 million unique visitors per month according to Fandango's estimates.
“Combining the expertise and assets of Fandango, Flixster and Rotten Tomatoes will create an incredible resource for consumers to fulfill all their moviegoing needs,” said Thomas Gewecke, Chief Digital Officer and Executive Vice President, Strategy and Business Development, Warner Bros. “Bringing these properties together into a single, integrated portfolio creates an opportunity to truly accelerate innovation in movie discovery and ticketing, making moviegoing an even more compelling experience.”
Warner Bros. now has an equity position in Fandango, as well as becoming an ongoing strategic partner according to the announcement.