The DC Super Hero Girls will be debuting on two new fronts in March -- on the toy aisle and in television. Warner Bros. Consumer Products and DC Entertainment have announced that an all-new animated special and the first Mattel-produced merchandise will debut with Boomerang and Target, respectively.
Target will debut a variety of DC Super Hero Girls merchandise including toys, apparel, dress up, accessories, and yes, books, beginning in March.
“Target prides itself on keeping a pulse on pop culture, and we have a legacy of getting behind the hottest franchises to bring our guests exclusive merchandise from their favorite movies, television shows and characters,” said Scott Nygaard, Target's senior vice president of merchandising. “We are thrilled to be working with some of the industry’s leading partners to introduce a new generation to these inspirational characters, and know fans of all ages will embrace these beloved and iconic heroines as they build new memories.”
Boomerang will broadcast an all-new animated DC Super Hero Girls special in March as well, in addition to airing the animated shorts that have already been digitally released.
“It’s time for girls to get their capes on and envision themselves as strong, powerful and connected beings at the center of their own superhero story, and DC Super Hero Girls provides a brand-new, robust universe to do just that,” said Diane Nelson, President of DC Entertainment, President of Warner Bros. Consumer Products and President & Chief Content Officer of Warner Bros. Interactive Entertainment. “The toys, dolls, action figures and books that are rolling out at Target this spring, combined with the fun animated series currently online, feature stories of empowerment, inspiration and optimism that are relatable to girls. This program is changing the face of superhero culture, and we are really proud of that.”
Four months after the Target debut, DC Super Hero Girls merchandise will be rolled out globally.