TransformersCredit: Victory Hill Exhibitions
Victory Hill Exhibitions announced today plans to roll-out a new strategic initiative with Hasbro and its iconic TRANSFORMERS franchise. Set to open in 2016 at Las Vegas’ Treasure Island Hotel & Casino, “The Transformers Experience," will open in be a revolutionary new walk-through exhibit that immerses audiences in the world of the Autobots and their ongoing battle to protect Earth against the evil Decepticons.
Through the use of leading 3D stereoscopic technologies, advanced robotics, dynamic multimedia and projection mapping, intricate sets and engaging performances, audiences will be taken on a journey that will enable them to witness the sheer spectacle of these life size sentient, living robotic beings.
“The TRANSFORMERS franchise is one of the most recognizable of all time,” said Nicholas Cooper, Chief Creative Officer of Victory Hill Exhibitions. “With such a rich story universe that expands across all platforms including digital, broadcast, theatrical, print and toy, this is the perfect time to debut an exhibition of this scale and magnitude. TRANFORMERS fans of all generations know the names Optimus Prime and Megatron and with this new exhibit we are going to bring those larger-than-life characters into our world in an equally larger-than-life way.”
“Since its launch in 1984, TRANSFORMERS rich immersive storylines and iconic characters have entertained generations of fans through film, publishing and TV,” said Tom Warner, Senior Vice President- Transformers Franchise. “We are excited to work with Victory Hill Exhibitions and see our robots brought to life through a multi-sensory interactive experience for fans around the world.”
Victory Hill and Hasbro, Inc. will announce more information on The Transformers Experience in the coming days and weeks.
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