A significant part of Marvel undeniable sucess in movies and television can be attributed to its interconnectedness, but DC Entertainment and Warner Bros. see breathing room as the key to their burgeoning multimedia strategy. At Variety's Entertainment and Technology Summit in Beverly Hills, DC Entertainment President Diane Nelson spoke about Warner Bros.'s different approach to TV and film compared to their rivals – a difference that she thinks makes them more "talent driven."
"[Inter-connected movies] could end up handcuffing our creators into trying to work with the same storyline or force them to hold back characters of introduce certain characters," Nelson said. "Ultimately it hinders the ability for someone like [showrunner] Bruno Heller to come in and create Gotham."
While the Marvel Cinematic Universe approach "has worked beautifully" for its rival, Nelson said it didn't make sense for DC.
While DC isn't looking to weave it's various TV and film properties as tightly as others, the DCE President said that behind the scenes DC and other divisions at Warner Bros. have been closer than ever.
"We have broken down a lot of the walls among the various businesses," said Nelson. "We've had interaction across every business at Warner Bros."
Just how big is DC and its superheroes in the broader scheme of things? Pretty big. Variety reports that DC is "about 50%" of the company's video game business, with $3 billion and $8 billion each for home video and consumer products.
Stephen Spielberg and others have spoken out about a possible "bubble" in terms of superhero oversatuation, and Nelson said she's cognizant of that possibility and is mindful of what DC and Warner Bros. produce.
“We do believe we’re in a period time where comics and superheroes are really the driving force within pop culture," said the DCE President. “We have to be really sensitive to making sure were not creating any stories that don’t feel like they’re ready to be told… We have to make sure we’re getting the right story and the right content from the talent we work with. Ultimately we think if it’s a great story people will go out to see it.”
Nelson was also asked about DC's non-superhero fare with Vertigo given the success of iZombie and others such as Sandman, Lucifer and Preacher in the works.
"[Vertigo is] for getting original IP into the company and feeding other businesses as well as our publishing business."