"Invincible Iron Man #1" cover by David Marquez
Credit: Marvel Comics

Marvel announced Saturday a new Invincible Iron Man ongoing series for this fall's "All-New All-Different Marvel" line-up by Brian Michael bendis and David Marquez. The news came by way of the above image, released in the opening moments of the "Marvel Next Big Thing!" panel Saturday at Special Edition: NYC. The full highlights of that panel can be read here, including confirmation that Tony Stark will continue to be Iron Man.

Calling Iron Man the "crown jewel" of Marvel, in a USA Today interview Bendis described the upcoming Invincible Iron Man series as "a futurist's first look at what he has to do next as a superhero." You can read more on Bendis' plans for the series here.

Although Bendis wrote Iron Man extensively in various Avengers titles, event series and Ultimate books, this would be the first time that the writer has written the armored Avenger's solo comic book series. Keep in mind however that it was Bendis who was tapped to write the pivotal end-credits scene in 2008's Iron Man movie with Nick Fury (played by Samuel L. Jackson) inviting Tony Stark/Iron Man (played by Robert Downey Jr.) into the Avengers initiative, kickstarting what would become known as the Marvel Cinematic Universe.

Marvel Senior Vice President of Publishing told Newsarama Friday that with "All-New All-Different Marvel," the company was re-positioning Iron Man to be most prominent character in their comic book line. The positioning of these creators on Invincible Iron Man and this being the first series announcement for "All-New All-Different Marvel" looks to re-enforce that.

"I think Iron Man’s prominence is something pretty much everybody who encounters Marvel in every other medium already knows," Brevoort told Newsarama. "While the masked head of Spider-Man has historically been most associated with Marvel as a defacto mascot, in the last ten years in every field outside of publishing Iron Man is Marvel Comics. If you’re talking about the people who see the films, buy the t-shirts or merchandise, watch the television shows, it all comes back to Shellhead. We’re going to make a concerted effort with 'All-New All-Different Marvel' to make Iron Man the forefront of the comic books’ universe as it is elsewhere."

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