You may have noticed something interesting and somewhat conspicuous about the 6:36 Supergirl preview/trailer released Wednesday by CBS (below) - the trailer refers to Superman … a lot … but without ever actually referring to him at all.
Star Melissa Benoist’s voiceover reference to “My cousin, Kal-El” in the trailer’s opening seconds is the closest it came to an actual proper reference, otherwise there were a lot of general nouns and pronouns in place of “Superman” (not to mention the vague visual reference above).
For those interested in an actual count, we did the math:
There was one more “cousin,” a “your cousin,” and a “my cousin”, and then…
That’s 14 separate references in 6:36 without actually saying the word “Superman.”
It’s too soon to tell, but CBS and Warner Bros. TV may be making a creative decision, or observing a legal necessity, by not actually uttering the word “Superman.”
Either way, if the trends continues, expect “Non-Superman Superman References” to become a popular Supergirl drinking game when the series debuts Mondays at 8PM this fall.