Superhero movies have become big business, and for some people it might seem like a big bubble waiting to be burst -- but not so says one of the key figures in in Hollywood.
Warner Bros. Chairman-CEO Kevin Tsujihara spoke out at a event earlier on Wednesday explaining the multi-faceted nature of superheroes.
“The key thing is that the movies and the television shows and the games, everything looks very different …you have to be able to take advantage of the diversity of these characters,” said Tsujihara at the Morgan Stanley Technology, Media & Telecom Conference, as quoted by Variety.
Warner Bros. has a long history in comic books, coming into ownership of DC Comics in 1969. Warner Bros. was one of the earliest pioneers of Hollywood movie blockbusters based on superheroes with the original Superman: The Movie. A reboot of that franchise, Man of Steel, is now seen as the foundation for an inter-connected web of DC superheroes very much similiar to the Marvel Cinematic Universe.
“The worlds of DC are very different,” he said. “They’re steeped in realism, and they’re a little bit edgier than Marvel’s movies.”
Both Marvel and DC are ramping up production of their movies, with their respective parent companies of Disney and Warner Bros. Both have announced ambitious movie slates into the future, with there soon being no less than six superhero movies by DC and Marvel each year -- not counting other non-"Big Two" superhero genre projects.
“The big franchises are becoming more and more valuable,” said Tsujihara. “You don’t have to explain to the consumer what a Batman v Superman is.”
The recent succeses of lesser-known franchises such as Guardians of the Galaxy in theatres and Arrow and The Flash in television have redoubled Hollywood's commitment to comic-based superhero projects, in addition to tie-ins based on their 'big franchises' like Supergirl, Gotham and Agents of S.H.I.E.L.D.