We're starting to get a sense of where Marvel Studios is going with trying to sell July's Ant-Man to the public, and that is by fully embracing the somewhat absurd premise of a superhero the size of a bug.
On the heels of an initial "ant-sized" teaser trailer , Marvel has debuted a new poster that again, plays up the diminutive size of its hero. Also debuting along with the poster is the tagline "Heroes come in all sizes."
Take a look.
Ant-Man's first full teaser trailer debuts during the Tuesday night two-hour premiere of Agent Carter on ABC, presumably in standard size. The first Guardians of the Galaxy trailer played like a two-minute Wikipedia entry on the relatively obscure characters, introducing them to the public. It'll be interesting to see if Ant-Man's first trailer will play similarly or if the core concept will take center stage.