Oh Marvel Studios, What Have You Wrought?
The continued bleed of the Comic-Con style of advanced film marketing has reached England, where MGM and Sony are teaming up for a special announcement of Bond 24, the next in the mega-franchise, and the fourth featuring Daniel Craig as 007, the British super spy. The announcement will feature the title of the new movie, as well as some likely casting announcements. Thursday at 11am UK (6am ET), Pinewood Studios (yes, the one that the Marvel movies and Star Wars VII are filmed at) will play host to the event, also live streaming on 007.com.
This is the latest in a new wave of how studios are approaching every aspect of a film’s marketing, turning the announcement of first details of films into a live event, similar to how Marvel Studios announced Phase 3 of their film lineup. The very concept of hosting a major marketing event to announce a title of a single movie speaks loudly of the film industry’s current view: even the creation of films has become a marketing opportunity - just look at the leaks and tweets and vine teasers for teaser trailers. Principal photography for the soon-to-be-named twenty-fourth Bond film begins Monday, December 8.
The Force Smokes The Earth's Mightiest Heroes
Speaking of Marvel, the Avengers can take on just about any threat, but apparently the Millennium Falcon and a hilted lightsaber are outside the range of their purview. Tech firm Zefr says (via THR) Star Wars: The Force Awakens teaser trailer had more views in one week than any other trailer in 2014, including Avengers: Age of Ultron.
The total? 58.2 million views of the trailer on YouTube alone in one week - that does not include the iTunes views and other hosted site’s own players’ views. That handily beat Ultron’s 50.6 million views, and the next Marvel Studios offering actually fell into third place in November. Jurassic World also beat it, with 53.9 million views in its first week on YouTube.
Star Wars: The Force Awakens has plenty of time and likely several trailers and clips to build on their lead, with a December 18, 2015 release date. Age of Ultron is out May 1, 2015 and Jurassic World June 12, 2015.
Stephen Colbert Explains How the 3 Bladed Lightsaber Works
Speaking of The Force Awakens - haters, you have been served.
And if that wasn’t enough, check this out…
GANDALF Think HOBBIT 3 May Nor Be the End
This December’s The Hobbit: The Battle of the Five Armies is positioned as the final chapter in the cinematic adaptation of J.R.R. Tolkien’s classic stories, but actor Ian McKellen says the story might live on. In an interview with the BBC at film’s London premiere, the actor who played Gandalf in all six films says he's not sure that it's all over.
“I was told by Peter in 2001,” McKellen said, referring to the film series’ director Peter Jackson, "that was the end, that it was all over. Here we are 13 years later. So I don’t believe necessarily this is the end of the journey."
Between his roles as Gandalf in the six Tolkien movies and his scene-stealing performances as Magneto in the various X-Men movies, McKellen knows a little bit about franchises. And although The Hobbit: The Battle of the Five Armies does conclude the adaptation of all of Tolkien’s novels, there are numerous short stories, poems and other material about Middle Earth Tolkien also made – as well as an authorized sequel written by Christopher Tolkien based on his father’s notes.
And speaking of Middle Earth (see what we're doing here), here’s a new clip from The Hobbit: The Battle of the Five Armies, which opens December 17.
VAMPIRE DIARIES’ Claire Holt In Talks for CBS’s SUPERGIRL
Warner Bros. is looking for its television Supergirl to fill out the role in the announced CBS series, and it looks like it might have found her in the comics-friendly world of the CW. TheWrap is reporting via an undisclosed source that The Vampire Diaries Claire Holt is on a short list of actresses vying for the role of Kara Zor-El in the CBS Supergirl series announced earlier this year.
For the past three years, Holt has played the ancient vampire Rebekah Mihaelson in the CW series The Vampire Diaries and its spinoff show, The Originals. Holt left the cast of the latter back in March and is currently working as a regular on the upcoming Charles Manson TV event series Aquarius starring David Duchovny.
Whomever eventually takes on the role of Supergirl will lead an ensemble cast, as it’s already been made public Warner Bros. is also casting for the roles of Cat Grant, James “Jimmy” Olsen, Winslow Schott and Hank Henshaw. Arrow and The Flash executive producer Greg Berlanti is taking on that same role here with Supergirl, and being joined by fellow No Ordinary Family alum Ali Adler.
THE WALKING DEAD Spin-off Starts Casting
Speaking of comic book TV adaptation casting (we had to get one last one in), Robert Kirkman and AMC’s untitled The Walking Dead companion/spin-off series has added a couple of new cast members, according to Deadline.
The new series reportedly is set during the same zombie apocalypse as the original series but in a different location and revolves around a male divorced teacher and a female guidance counselor. Brit Frank Dillane (Harry Potter And The Half-Blood Prince) will play the guidance counselor’s son, who if this TVline report is accurate, would be NICK TOMPKINS, who has battled drug problems in his past and is "too old to stay home, too scared to flee."
Australian actress Alycia Debnam Carey (Into the Storm) will play his sister, the guidance counselor's level-headed teenage daughter. “Her ambition is in direct proportion to her older brother’s failures. She loves her mom but it’s time to get out of Dodge.”