DC To 'Rebrand' Vertigo in 2015, Gaiman Says SANDMAN Movie Part of a Vertigo 'Slate' of Films

DC Comics December 2014 solicitations
Credit: DC Comics

If you thought DC’s various Vertigo comics were lost in the shuffle of the “New 52” and the massive slate of DC films, you’d be wrong. So says Jim Lee and Neil Gaiman.

In an interview with ICv2 during New York Comic Con earlier this month, DC co-publisher Jim Lee says Vertigo is a “huge priority” for the company and that there’s big plans afoot for the adult-oriented imprint.

“If you look at what we’re going to do in 2015 (which I’m not at liberty to discuss at this moment), possibly first quarter next year, you’ll see that we’re going through a major effort to rebrand the imprint.  That’s going to come about through the projects themselves.” Lee told ICv2. “ We’re working on a hit list of the top creators in the business and we have some exciting news to unveil in the early part of 2015. “

Lee goes on to point out that Vertigo, unlike DC’s main superhero line, doesn’t have legacy characters “like Batman and Superman” that can continually be published, but Vertigo’s strength lies in “creators and the concepts that they bring to the table.”

Lee says that he and co-publisher Dan DiDio are working closely with their colleague, DC Chief Creative Officer Geoff Johns, to “maximize” these upcoming projects not just in comic books but “through the Warner Bros. family,” which would entail video games, television and movies.

Speaking of movies, Neil Gaiman rebuffed comics fans who worried that the absence of the previously announced Sandman movie from DC’s recent movie slate meant that project was caput.

“[Sandman is] not a DC Comics film. It’s a Vertigo film,” Gaiman said on Tumblr. “That’s a different slate of films, and a different announcement.”

Gaiman’s brief comment gives rise to speculation that Warner Bros. might organize it’s various unaffiliated Vertigo adaptations under a group slate, perhaps a “Vertigo slate” to go with the DC Slate. There are several projects based on Vertigo comics in development, from the aforementioned Sandman series, but also the iZombie television series on the CW, the Preacher television series coming to AMC in late 2015, as well as the live-action Fables movie among others.

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