Marvel Publisher Dan Buckley took the stage at Discovery Times Square to reveal an anticipated announcement celebrating the 75th anniversary of Marvel Comics.
"It's been an evolution here. We segued into the big things. Stan, Jack Kirby, these guys brought us the modern Marvel Universe and that still pretty much what we have today, " Buckley spoke. "The ride has been interesting. We saw the demise of the newsstand and the rise of the hobby shop. We saw a boom and a bust and a renaissance. The stories today are seen all around the world. One announcement will be how we extend the celebration beyond these halls, and one about how we will launch the next 75 years."
With that, a trailer for a television special titled Marvel: From Pulp to Pop aired. The one-hour special will be hosted by Emily VanCamp, star of the television series Revenge, who also played Sharon Carter (aka "Agent 13") in Captain America: The Winter Soldier. The documentary will air November 4 at 9:00 p.m. ET on ABC.
On to what is launching the next 75 years, the president of Marvel talked about "Avengers NOW!" Then he said "let's look backwards to see how we can extend the excitement beyond the publishing world to see what's next?"
Marvel Super Heroes: Secret Wars was the next slide, and Buckley said a creator pitched something to them a few years ago. Secret Wars by Jonathan Hickman and Esad Ribic will launch in May 2015, and will pick up immediately after the conclusion of Hickman's "Time Runs Out" saga in New Avengers and Avengers. Buckley said that Hickman actually pitched this story before he even began his run with the Earth's Mightiest Heroes, and everything has lead to that. "We'll be extending this in a year-long campaign across digital and merchandising and retail partners," he said.
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The next presenters talked about how partners like Hasbro, Hot Topic, and Upper Deck will bring new merchandise to tie into the story. The digital group will also support in "so many awesome ways I can't tell you yet," said Marvel's Ryan Penagos, the company's Executive Editorial Director for its digital media.