If you ask fans of a certain age (like my 31 year-old self) where they got their first comic books, chances are you'll hear "at the grocery store" more often than not. After years of not being found their (aside from the occasional Archie or Disney digest), DC Comics has made their way back - through the cereal aisle.
In a partnership with General Mills, all through March and April 2014, DC Comics are the pack-in prize in boxes of Cinnamon Toast Crunch, Lucky Charmas, Honey Nut Cheerios, Trix, Cookie Crisp, and Reese's Puffs. The comics feature the Justice League, with Sueperman, Batman, Wonder Woman, Green Lantern, the Flash, Aquaman, and Cyborg all represented, and include work by seasoned comic book veterans like Joshua Williamson, Dan Jurgens, and Norm Rapmund, all working to tell all-ages stories with DC's stable of characters. Yes, that means you'll see characters like Wonder Woman and Green Lantern with a smile on their faces, and there are no dismemberments here.
The partnership also includes continuation of the stories online at BigGCerealHeroes, and a fifth available comic at Target to compliment the four in other grocery stores. On the backs of the boxes, young fans can cut out things like Batman's Grappling Hook, Green Lantern's mask and power ring, Wonder Woman's bracelets, or Cyborg and Superman's chest emblems. General Mills encourages fans to put on the costume pieces and have their parents post pictures in their best superhero poses with the hashtag #SuperHeroing.
"The combination of beloved super heroes and cereal gives kids and adults the boost they need for a successful day," Lisa Tomassan, Integrated Marketing Communications Manager of General Mills said in a press release. "Our goal is for everyone to feel like a super hero, starting at breakfast."