DC Entertainment will launch a new, unnamed weekly series in October 2014, DC Co-Publisher Dan DiDio revealed to Newsarama. The weekly series will be the third weekly from the publisher this year, following April's launch of Batman Eternal and May's The New 52: Futures End .
Although DC would not confirm how long the new October weekly is planned to continue, all three of the company's 2014 weekly series will be running concurrently after October's launch of the new comic.
The co-publisher called the move toward weeklies a "challenge," but he compared the endeavor to the company's 2011 reboot — citing a belief that the industry needs another boost.
"It is a major commitment, and a lot of coordination to get it right," DiDio told Newsarama. "But one of the things we felt very strongly about is that sense of momentum and excitement.
"When we came out of the gate with the launch of the 52, we had people buy it, and we held onto them really tight and there was a level of excitement that we hadn't felt in comics for quite awhile," he said. "Quite honestly, we felt, even between ourselves and other companies, it seems like the excitement is quieting down again, across the industry.
"So we feel like it's time to crank it back up again and start to remind people about the big, bold and just craziness that we can bring to comics, that makes our storytelling so unique and exciting," he said.
The new October-launching weekly will serve as a follow-up to the company's month-long, line-wide Futures End event in September just exclusively revealed by Newsarama, which will feature every DC ongoing series spending one issue telling a story set five years a possible future. The September event will tie into the Futures End weekly, which is also set five years ahead in a possible future.
"We are going to have another weekly series kicking off in October that will be set in the current DCU timeline that will have direct implications on what's happening with the 'five years later' storyline. And you'll see a level of connectivity that I think will help really bring into focus where we see the future of the DCU heading," DiDio said.
When asked if the new October weekly would focus on one character, like Batman Eternal, DiDio said, "It's much more world-building than that."
The executive's interview with Newsarama was timed to announcements being made to retailers at today's national meeting of the ComicsPRO retailers organization.
In the interview, DiDio implied that the 12 (or more) weekly issues that would ship every month after October would, in theory, replace what would normally be 12 monthly titles. He said the three weekly series would not be added to the approximately 52 titles that DC publishes every month, but would be counted as part of their normal monthly line.
"So it's not that we're adding more product in," he said. "It's just as the weaker books go away, we're adding weeklies, which we think have big stories that lead to more and exciting events as they start to unfold over the next year."
Check back later with Newsarama for the entirety of DiDio's comments about the new weekly, the September event, and revelations about the May launch of the Futures End weekly.