Last November, fans were caught by surprise and shock when a seemingly authentic poster for a Wonder Twinsmovie was put up at several west coast comic shops. There had been no rumors or advance speculation to prepare fans for this site, but viral marketing has become all the rage in movie houses and it opened the door for speculation. But now the people behind the poster have come forth to reveal it was all an elaborate hoax.
“With the spate of superhero movies being released, I think it was just me thinking it would be fun to do a spoof version of one. I thought, 'What would be the most preposterous superhero movie you could make?' Naturally, the Wonder Twins sprang to mind,” said podcaster Pat Evans in an interviewwith Marc Tyler Nobleman, Evan’s co-host on BatPodcast.
Evans says that he idea for the Wonder Twinsmovie poster came to him in early 2013, and got comic shops to display them by mailing them out with faux Warner Bros. address labels. Evan’s said his goal of the project was get people to seriously believe a Wonder Twinsfilm was in production – even if only momentarily.
The Wonder Twins are twin alien characters created for the animated DC superhero show Super Friends back in 1977. Created to essentially be superheroes-in-training under the titular heroes, they were considered to be comedic to ardent comics fans and turned into unique easter eggs when they jumped over to comics. On several occasions they’ve been used as surprise guests of DC Comics from everything from JLA/Avengers to a recent comics spin-off of the television series Smallville.
The podcaster was surprised when the hoax was picked up by online media.
“I was pretty blindsided,” said Evans. “Very surprising. It was pretty big: Cinema Blend, Huffington Post, Superhero Hype, Slashfilm, etc., plus it was the subject of several YouTube videos like AMC Movie Talk—where John Schnepp actually busts it as a fake.”
Schnepp knew it was a fake because he was given one of the hoax posters earlier in the year by Evans during a comic convention. But even without that information, online fans highly suspected that the Wonder Twins movie poster was inauthentic. But just for a second, fans asked “What if?” and that’s all Evans was hoping for.