10 Memorable (Or Not) COMIC BOOK LOGOS1 of 12By Albert Ching, Newsarama Staff Writer and Graeme McMillan, Newsarama Contributor
It can be hard for anyone to get used to something new, and comic book fans are no different.
So when DC Entertainment unveiled their new logo logos, really earlier this week, it definitely provoked a strong reaction in people. Some love it, some hate it, and others simply say it'll take some getting used to.
With that in mind, we've compiled 10 memorable logos from comic book history. It's not a list of the best or the worst logos, but a selection of 10 that have stuck in our mind, even years after their debut. Some, because they were especially effective and creative. Others, well, not so much.
This is in no way claiming to be an exhaustive list; just 10 we felt were worth revisiting. Feel free to tell us what logos you love or loathe via the Facebook and Twitter links below. Click "start here" in the upper-left countdown to look at some logos.
FANTASTIC FOUR2 of 12The short-lived Fantastic Four logo from the Mark Waid/ Mike Weringo era is just wrong on so many levels. We've had some terrible F4 logos in the past actually, almost all of them have been bad, with the exception of the original and the Mark Millar/Bryan Hitch era but this one is easily the worst. There's nothing attractive about it at all, and it's completely out of place beside the artwork.
ULTRA3 of 12The 2004 Ultra miniseries by the Luna Brothers didn't really have a logo, but it got reader attention with several logos all of which were riffs on popular magazines, like Wired, Time, Maxim, and, seen here, Rolling Stone. It was clever touch that fit the theme of the series, stood out at shops, and allowed for bonus jokes sneaked onto the trade dress. (Like in this one: "Keith Jagger: Rockin' Out at 110.)
COUNTER-X4 of 12When Warren Ellis and co-writers Brian Wood, Steven Grant and Ian Edginton took over three X-Men books in 2000 X-Man, X-Force and Generation X the intent was a bold new direction. While the logo, which was simply the word "Counter" with an "X" over it, could be said to have a minimalist type of cool about it, the "T" disappears within the "X," the "U" is oddly amorphous, the "E" looks like a backwards 3, and the whole thing is just kind of hard to read.
UNCANNY X-MEN5 of 12Uncanny X-Men was trying to tie in with the first movie around 2000, and the logos were changed from the classic Steranko design to... well, the most generic design imaginable.
DAREDEVIL6 of 12We're so used to automatic word-wrapping, that to see a word cut off with a hyphen is a rare sight in general these days. But it's even weirder on the cover of a comic book, as seen here on the cover of 1968's Daredevil #44 after all, they were able to squeeze the whole title in one line for the previous 43 issues. The "Dare- Devil" era only lasted four issues.
SHADE THE CHANGING MAN7 of 12This is the first Shade The Changing Man logo during the Peter Milligan run. You can see exactly what they're going for the different typefaces in "changing" show that he's changing, see? but that doesn't stop it from looking bad. It's a good idea (or, at least, not a terrible idea), but the execution is really lacking.
SUPERGIRL8 of 12January 2011's Supergirl #60 made Superman's iconic "S" shield unique to Supergirl. How? By adding pink, of course!
Here's what the DC Women Kicking Ass blog said at the time: "A pink logo puts Supergirl firmly into the category of girl book rather than positioning it for a wider audience. How many male readers are you going to attract with that pink logo? And really, how many females? Six year old girls like pink, DC. How many six year old girls are reading Supergirl?"
NEW X-MEN9 of 12Don't see what's so special about this logo? Stand on your head and take a look.
Pretty cool, right? (Also, who said comic book fans weren't limber?)
DC ONE MILLION10 of 12The DC One Million tie-in trade-dress attempted to be futuristic and ended up looking like something from the late 1980s. What's with the two different DC logos? Why is the type for the title so elongated?
AMAZING SPIDER-MAN11 of 12Famed letterer Todd Klein designed this Spider-Man logo in 1993 for Marvel, and it would likely be controversial no matter its visual merit it replaced the classic logo that had run for pretty much the entire series up to that point.
But this logo came to be associated with '90s Spider-Man comics, specifically the Clone Saga, a story that a lot of people loved and a lot of people hated. To this day, the striking, spiky logo which found its way onto a myriad of licensed material, and the '90s Spider-Man cartoon can provoke divisive reactions in fans. It's likely Marvel knows it, too: They're using a version of it on the new Scarlet Spider series, which stars one of the main characters of the Clone Saga, Kaine.
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