Marvel Releases New NOW Point One Info, Plans TV Commercials


Marvel revealed new information about October's Marvel NOW! Point One one-shot during a call with press and retailers, specifying the creative teams for each story.

Tom Brevoort, the company's senior vice president of publishing, stated that the teams on the book — intended to set the stage for several upcoming Marvel NOW! series and plots — will be Brian Michael Bendis & Steve McNiven, Matt Fraction & Mike Allred, Jeph Loeb & Ed McGuinness, Kieron Gillen & Jamie McKelvie, Nick Spencer & Luke Ross and Dennis Hopeless & Gabriel Hernandez Walta. Previously, the book's creators were listed without detailing which writers were working with which artists.

Hernandez Walta is replacing Salvador Larroca, who was previously announced as contributing to the book. Presumably, this information gives relevant insight to the creative lineups and content of future Marvel NOW! ongoing series yet to be announced.

Though it's not yet been announced which creators are working on which story — beyond Fraction and Allred doing a prelude to their FF series, debuting in November — some educated guesses can be made based on the characters appearing on the Point One cover. Bendis recently reintroduced the Guardians of the Galaxy in the pages of Avengers Assemble, making him and McNiven the leading contenders at this point for the Star-Lord story; and Loeb and McGuinness have worked in the past year on both Nova and Cable. Ant-Man also appears on the Point One cover and is a lead character in FF, seemingly confirming him as the star of Fraction and Allred's story.


Loki, the main character of Kieron Gillen's run on Journey Into Mystery, which wraps in October, is also seen in the Point One cover, alongside Miss America Chavez from 2011's Vengeance miniseries and Wiccan of the Young Avengers. Last month, Bendis told Newsarama that fans of Gillen's run on Journey Into Mystery would be pleased with one of his post-Avengers vs. X-Men projects.  

Also on the call, Marvel's senior vice president of sales David Gabriel hinted at the possibility of TV commercials promoting the Marvel NOW! revamp, without going into any further detail. Gabriel also clarified that at least one major Marvel NOW! relaunch will be happening in March; press for the initiative originally stated that it would run through February.


Gabriel also discussed why some series, like Journey Into Mystery, are getting a new creative team, shift in focus and Marvel NOW trade dress but not a new #1, saying, "I think one of the main things that we did not want to do was restart all of our books at a new #1. I think it would force a lot of [retailers] to order incorrectly, based on a new #1 on there."

Red She-Hulk (formerly Hulk) and Avengers Assemble were listed as series similarly getting a Marvel NOW!-esque shakeup without renumbering. Marvel senior editor Nick Lowe stated that Wolverine and the X-Men will get the Marvel NOW! trade dress at some point, but without renumbering, and with series writer Jason Aaron still on board.

Marvel editor-in-chief Alonso contrasted the Marvel NOW! initiative with DC's New 52 relaunch last year, saying, "one of the faults of The New 52, for me, was that they had such non-confidence in so many of their writers that by the fourth or fifth issue, they were shaking up the relaunches. You will not see this. The writers are there for the long road."

On the subject of creative team switches, Brevoort stated that while unforeseen things can happen and that inevitably artists will need fill-ins on a series, "the folks that are coming onto these books to launch these titles are the guys on these books."

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