DC Comics Month-to-Month Sales: September 2009

[BatWolverine]

(From THE BEAT): DC Comics Month-to-Month Sales: September 2009

LINK: http://pwbeat.publishersweekly.com/blog/2009/11/06/dc-comics-month-to-month-sales-september-2009/

[RolandGunner]

I'm beginning to this that Frisch is Herald. Calling out DC when they screw up is only fair but it seems almost painful for him to give them any credit. He seems to think a lot of Blackest Nights sales are from the rare sketch variant but there should have been a much larger drop off when they shifted from 250 to 1 to 200. If a store expected to sell 220 copies but bought another 30 to qualify for the issue 2 variant they would haven't ordered those extra units with issue #3. Instead there was a minimal 3% drop. And all of the second tier books held stead or went up. At this point its pretty clear that interest in the story is driving BK sales with some variant polish at the end.

[jsf]

Yeah, if this is the same guy who writes the Marvel "month-to-month" column, then his bias is pretty clear. There's definitely a noticable difference in the way drops are explained, etc.

A shame, unfortunately, because it's interesting to see the fluctuations in terms of numbers. But the spin that's put on these things (either negative or positive) is a bit grating.

[Herald]

I'm beginning to this that Frisch is Herald.

They are more than welcome to send me the money that they were going to pay Frisch.

Calling out DC when they screw up is only fair but it seems almost painful for him to give them any credit. He seems to think a lot of Blackest Nights sales are from the rare sketch variant but there should have been a much larger drop off when they shifted from 250 to 1 to 200. If a store expected to sell 220 copies but bought another 30 to qualify for the issue 2 variant they would haven't ordered those extra units with issue #3. Instead there was a minimal 3% drop. And all of the second tier books held stead or went up. At this point its pretty clear that interest in the story is driving BK sales with some variant polish at the end.

There's your proof that he's not me. I say that most of the credit for the sales is due to the overhyped event by a now-overrated writer, not so much the variants.

[deadmerc]

The Frisch guy puts too much stock in the power of variants IMO.

[BatWolverine]

The Frisch guy puts too much stock in the power of variants IMO.

Because there is "power" in those variants...which is why DC, Marvel, Image, etc. all use those variants...and have done for so many years. The sales numbers show it.