Exclusive TOP COW SDCC Teaser for... What?

Top Cow just sent us this teaser ad for... something. We're not quite sure, as it was accompanied by no text other than assuring us all will be revealed at their panel at Comic-Con International: San Diego 2010.

The panel will be featured in room 9 from 1:30-2:30pm under the title Top Cow: “We Create” Multimedia, on Saturday, July 24th.

So, any guesses?