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Diamond's September 2008 Comics Sales Charts & Market Share

By Michael Doran
posted: 20 October 2008 12:45 pm ET

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Diamond Comics Distributors released their Top 100 Comic Book and Graphic Novel sales charts and Market Share report for the September 2008 comic book Direct Market on Monday, and Marvel Comics may have achieved an industry milestone for the first time in the single major distributor/post-Marvel bankruptcy era - over 50% Unit Market Share - i.e. over half of every comic book and graphic novel ordered by retailers in September was a Marvel publication.

The figure was reached anchored by the latest issue of Secret Invasion (#6) and perhaps given the small percentage Marvel exceeded 50% (50.92% to be exact), helped along by the lack of an issue of DC's event Final Crisis. DC's bestselling title of the month was the still strong All Star Batman & Robin the Boy Wonder #10, the #4 selling title of the month.

Marvel also charted the other 8 titles in the Top Ten, including the debuts of a Stephen King two-fer The Stand: Captain Trips #1 (#8) and The Dark Tower #1 (#9).

DC's Watchmen trade paperback continued its run atop the graphic novel chart, where it could conceivably remain until March when the Warner Bros. big screen feature is released.

On the Market Share side, as mentioned Marvel took in 50.92% of the Unit Market share, which may well be a first in any industry era. DC followed of course with 28.47%.

On the Dollar Share side, Marvel led with 45.31% to DC's 27.29%.

All three charts follow below (and pardon some formatting irregularity) and look for more analysis of the September 2008 sales figures here at Newsarama soon.

 

SEPTEMBER 2008 MARKET SHARES
Based on Actual Sales for Comics, Magazines, & GNs Invoiced in September 2008

Publisher

Comics, Magazines, & GNs Dollar Share

Comics, Magazines, & GNs Unit Share

MARVEL COMICS

45.31%

50.92%

DC COMICS

27.29%

28.47%

DARK HORSE COMICS

6.19%

4.87%

IMAGE COMICS

3.74%

3.74%

IDW PUBLISHING

2.92%

2.56%

VIZ MEDIA

2.04%

0.93%

DYNAMIC FORCES

1.76%

1.82%

TOKYOPOP

1.02%

0.43%

WIZARD ENTERTAINMENT

0.97%

0.74%

FANTAGRAPHICS BOOKS

0.79%

0.26%

RANDOM HOUSE

0.59%

0.20%

GEMSTONE PUBLISHING

0.43%

0.18%

EAGLEMOSS PUBLICATIONS LTD

0.40%

0.12%

BOOM ENTERTAINMENT

0.40%

0.43%

AVATAR PRESS INC

0.36%

0.20%

ONI PRESS

0.29%

0.12%

ARCHIE COMIC PUBLICATIONS

0.25%

0.39%

BONGO COMICS

0.25%

0.26%

ZENESCOPE ENTERTAINMENT INC

0.21%

0.26%

ASPEN MLT INC

0.21%

0.29%

OTHER NON TOP 20

4.58%

2.80%

 

TOP 100 COMIC BOOKS
Based on Actual Unit Sales of Products Invoiced in September 2008

Qty Rank

Retail Rank

Index

Description

Price

Ven

1

1

240.74

SECRET INVASION #6 (Of 8) SI*

$3.99

MAR

2

2

172.47

HULK #6*

$2.99

MAR

3

5

151.27

NEW AVENGERS #45 SI

$2.99

MAR

4

6

137.70

ALL STAR BATMAN & ROBIN BOY WONDER #10*

$2.99

DC

5

7

132.93

MIGHTY AVENGERS #18 SI

$2.99

MAR

6

9

127.15

ULTIMATES 3 #5 (Of 5)

$2.99

MAR

7

10

121.34

UNCANNY X-MEN #502 MD

$2.99

MAR

8

3

121.03

STAND CAPTAIN TRIPS #1 (Of 5)*

$3.99

MAR

9

4

120.84

DARK TOWER TREACHERY #1 (Of 6)*

$3.99

MAR

10

11

120.75

AMAZING SPIDER-MAN #570 NWD*

$2.99

MAR

11

12

113.59

BUFFY VAMPIRE SLAYER #18

$2.99

DAR

12

13

110.64

CAPTAIN AMERICA #42

$2.99

MAR

13

14

110.04

AMAZING SPIDER-MAN #572 NWD

$2.99

MAR

14

15

107.87

AMAZING SPIDER-MAN #571 NWD

$2.99

MAR

15

17

103.10

ALL STAR SUPERMAN #12

$2.99

DC

16

18

100.00

DETECTIVE COMICS #848 RIP

$2.99

DC

17

8

98.70

DEADPOOL #1 SI

$3.99

MAR

18

19

97.26

X-MEN LEGACY #216

$2.99

MAR

19

21

95.09

ULTIMATE ORIGINS #4 (Of 5)

$2.99

MAR

20

22

95.03

X-FORCE #7

$2.99

MAR

21

23

93.44

GREEN LANTERN #34

$2.99

DC

22

25

88.49

INVINCIBLE IRON MAN #5*

$2.99

MAR

23

26

87.62

DEADPOOL #2 SI*

$2.99

MAR

24

27

86.43

AVENGERS INITIATIVE #17 SI

$2.99

MAR

25

29

86.26

SECRET INVASION THOR #2 (Of 3) SI

$2.99

MAR

26

30

85.29

FANTASTIC FOUR #560

$2.99

MAR

27

31

84.27

SECRET INVASION X-MEN #2 (Of 4) MD

$2.99

MAR

28

16

80.09

FINAL CRISIS REVELATIONS #2 (Of 5)

$3.99

DC

29

33

79.94

ULTIMATE SPIDER-MAN #126

$2.99

MAR

30

34

78.67

TRINITY #14

$2.99

DC

31

35

77.90

NIGHTWING #148 RIP

$2.99

DC

32

36

77.74

TRINITY #15

$2.99

DC

33

37

76.59

TRINITY #16

$2.99

DC

34

38

75.77

TITANS #4

$2.99

DC

35

39

75.13

TRINITY #17

$2.99

DC

36

41

73.20

SUPERMAN BATMAN #52

$2.99

DC

37

42

73.14

TITANS #5

$2.99

DC

38

43

73.12

BATMAN & OUTSIDERS #11 RIP

$2.99

DC

39

44

72.61

ACTION COMICS #869

$2.99

DC

40

20

72.12

X-MEN MANIFEST DESTINY #1 (Of 5) MD

$3.99

MAR

41

46

69.34

INCREDIBLE HERCULES #121*

$2.99

MAR

42

47

68.52

SECRET INVASION AMAZING SPIDER-MAN #2 (Of 3) SI

$2.99

MAR

43

48

68.20

SUPERMAN #680

$2.99

DC

44

49

68.16

WOLVERINE ORIGINS #28

$2.99

MAR

45

51

67.79

DAREDEVIL #111

$2.99

MAR

46

52

67.19

SECRET INVASION INHUMANS #2 (Of 4) SI

$2.99

MAR

47

24

66.52

ULTIMATE X-MEN FANTASTIC FOUR ANNUAL #1

$3.99

MAR

48

54

65.79

GREEN LANTERN CORPS #28

$2.99

DC

49

57

65.12

X-FACTOR #35*

$2.99

MAR

50

28

64.65

ULTIMATE FANTASTIC FOUR X-MEN ANNUAL #1

$3.99

MAR

51

58

64.25

IRON MAN DIRECTOR O/SHIELD #33 SI

$2.99

MAR

52

59

63.58

THUNDERBOLTS #124 SI

$2.99

MAR

53

32

62.98

ANGEL AFTER THE FALL #12

$3.99

IDW

54

60

62.19

SECRET INVASION RUNAWAYS YOUNG AVENGERS #3 (Of 3) SI

$2.99