Folks,
As many of you (some going back as far as our Usenet newsletter days) know, the growth of Newsarama over the last decade has been fueled by a series of evolutions and new beginnings all aimed at bringing you the most up-to-date information about the world of comics as possible. Today, our most significant new beginning to date will be announced to the world (see below) and we wanted you all to hear it from us first.
 As of last Monday, Newsarama officially became part of the Imaginova Network (you may already know some of Imaginova’s sites like LiveScience and Space.com). In the coming days, you’ll learn more about Imaginova and its mission to provide news and content for the intellectually curious – a great fit for us. Newsarama will serve as Imaginova’s eyes and ears in the world of genre entertainment. We will continue to provide and improve upon our market-leading coverage of the comic book industry. Everything you've come to know and expect from Newsarama is going to get better.
And that’s really the story of this day …what you have come to expect from Newsarama –won’t be changing. We will continue to guide and grow the site editorially as we have since Day 1 and the writers you have come to know and trust will come along with us for this exciting ride.
Starting now, however, we’ll be armed with the resources to begin phasing in additional content and introducing new media to improve site design, functionality, and dependability, and ultimately to expand our brand of coverage to other entertainment genres you’re all already interested in.
Of course, we also want to take this opportunity to thank you all …from the readers who have been with us since Prodigy, CompuServe and Usenet, through AnotherUniverse and Fandom, Comicon.com, then View Askew, and finally to readers who may discovered us last week or just this morning. Our continued growth and your tremendous support go hand-in-hand, and we hope you’ll join us in what’s really the most promising new beginning in our history.
Thank you,
Michael Doran & Matt Brady
Press Release
IMAGINOVA EXPANDS ITS NETWORK WITH ACQUISITION OF COMIC BOOK INDUSTRY’S MOST POPULAR NEWS SOURCE
Newsarama to Serve as Platform for Imaginova’s Foray into Genre Entertainment
New York, NY – October 8, 2007 – Imaginova® Corp., a leading digital media and commerce company that reaches a large intellectually curious audience, today announced the acquisition of Newsarama.com, the media property of record for the global comic book community. For Imaginova, home to popular sites such as LiveScience.com and Space.com, Newsarama marks the company’s entrance into genre entertainment.
“Newsarama is a great complement to our established media brands. Imaginova’s current audience shares many attributes with the Newsarama community. Our audience is bright, tech-savvy, early adopters, very much at home in the digital world,” says Dan Stone, President and Chief Executive Officer of Imaginova. “We are creating another extraordinary vehicle for national brand advertisers who are looking to reach our core demographic.”
Newsarama is the source for anyone interested in the comic book genre and will continue to feature news and reviews of the latest comic book releases, entertaining pop culture content, sci-fi and insider buzz on animè, manga and indie publications. “Comic books have grown beyond their niche appeal – just turn on the TV or go to the movies. Genre entertainment is more mainstream than ever and this acquisition is our gateway to covering the broader entertainment industry,” says David Arcara, Vice President and General Manager of Consumer Media, Imaginova.
Effective immediately, Newsarama Senior Editors Michael Doran and Matt Brady will join the staff of Imaginova’s award-winning editorial team and will continue to oversee the day-to-day operations of the site.
“Matt and I are extremely proud of the vibrant community we’ve built with Newsarama,” says Newsarama founder, Doran. “We’re looking forward to working with the talented staff at Imaginova to grow our site and offer new features.”
Imaginova will continue building out the Imaginova Network of original content digital media properties that appeal to a passionate and highly engaged audience.
About Imaginova
Imaginova, a leading digital media and commerce company, is the preeminent online destination for the Intellectually Curious. The Imaginova Network of media properties, including LiveScience.com, Space.com, Aviation.com, Newsarama.com and SpaceNews.com, delivers engaging and entertaining editorial and multimedia content to a robust community of curious and well-informed users. Imaginova's original content is syndicated through major online portals and licensed by educational publishers and institutions. Imaginova is also the premier source of innovative consumer products available at OrionTelescopes.com, LiveScienceStore.com, and StarryNight.com. Founded in 1999, Imaginova Corp. is privately held and based in New York City, with offices and news bureaus in Virginia, California, Toronto and Paris. For more information, please visit www.Imaginova.com.
About Newsarama.com
Newsarama.com is the go-to source for daily comic book news, previews, reviews and commentary. Newsarama is also home to the largest comic book message board on the Web, featuring lively discussions on a range of topics including classic and new comics, manga, animè, indie publications and the latest news affecting the comic book industry. For more information, please visit Newsarama.com.
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