June 2012 Sales: Marvel/DC Split Decision as Events Rule

Marvel won dollar share while DC Comics took unit share in June 2012, marking a rare split decision between the publishers in sales.

 

Justice League #10
was the only "non-event" book on the top ten monthly comics chart this month, with Before Watchmen taking 4 spots, Avengers Vs. X-Men (and tie-in AvX Vs) taking three spots, Spider-Men #1 charting, and Batman #10 - a consistent chart-topper - rounding out the top ten with a big "Night of Owls" reveal.

Marvel's Unit and Dollar share both dropped, charting 37.82% Unit share and 33.77% Dollar share, down about a percentage point and about 2 percentage points respectively. DC's rise by two percent to 38.23% Unit share only translated to a .3% gain in Dollar share from May to June 2012.

 

Likely shocking exactly no one, The Walking Dead took the top spot in the graphic novel charts with volume 16, while volume 1 remained in the top ten as well. Watchmen is back on the graphic novel charts likely thanks to the prequels, but it comes in under Alan Moore's newest League of Extraordinary Gentlemen volume.

Comics and Graphic Novels both decreased in sales significantly from May to June 2012, but 2012 is up over 2011 by about 18% overall in both categories, marking a strong first half of the year despite the decline in the first summer month.

Look for much more analysis of June 2012 comic book sales from our content partner Comichron in the upcoming hours and days.

June 2012’s Publisher Market Share chart, Comparative Sales Statistics, and Top 10 Comic Book chart and Top 10 Graphic Novel chart follow below.

PUBLISHER MARKET SHARES 

RETAIL MARKET SHARE 

PUBLISHER 

SHARE 

MARVEL COMICS

33.77%

DC ENTERTAINMENT

33.03%

IMAGE COMICS

7.36%

IDW PUBLISHING

6.22%

DARK HORSE COMICS

4.51%

DYNAMITE ENTERTAINMENT

2.82%

BOOM! STUDIOS

1.25%

EAGLEMOSS PUBLICATIONS LTD

1.21%

AVATAR PRESS INC

0.84%

TOP SHELF PRODUCTIONS

0.83%

OTHER NON-TOP 10

8.16%

 

UNIT MARKET SHARE 

PUBLISHER 

SHARE 

DC ENTERTAINMENT

38.23%

MARVEL COMICS

37.82%

IMAGE COMICS

6.45%

IDW PUBLISHING

4.16%

DARK HORSE COMICS

3.49%

DYNAMITE ENTERTAINMENT

2.35%

BOOM! STUDIOS

1.49%

AVATAR PRESS INC

0.87%

VALIANT ENTERTAINMENT LLC

0.70%

ARCHIE COMIC PUBLICATIONS

0.52%

OTHER NON-TOP 10

3.91%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JUNE 2012 VS. MAY 2012

COMICS

-6.28%

-6.50%

GRAPHIC NOVELS

-15.42%

-14.72%

TOTAL COMICS/GN

-9.35%

-7.16%

JUNE 2012 VS. JUNE 2011

COMICS

14.97%

12.14%

GRAPHIC NOVELS

2.51%

-3.66%

TOTAL COMICS/GN

10.74%

10.79%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

(FIRST HALF 2012 VS. FIRST HALF 2011)

COMICS

20.47%

19.21%

GRAPHIC NOVELS

13.49%

9.53%

TOTAL COMICS/GN

18.16%

18.40%

SECOND QUARTER 2012 VS. FIRST QUARTER 2012

COMICS

16.79%

14.86%

GRAPHIC NOVELS

23.81%

18.98%

TOTAL COMICS/GN

18.97%

15.18%

SECOND QUARTER 2012 VS. SECOND QUARTER 2011

COMICS

15.81%

23.34%

GRAPHIC NOVELS

23.33%

11.53%

TOTAL COMICS/GN

18.14%

22.33%

 

TOP 10 COMICS

RANK

DESCRIPTION

PRICE

VENDOR

1

AVENGERS VS. X-MEN #6

$3.99

MAR

2

AVENGERS VS. X-MEN #5

$3.99

MAR

3

BATMAN #10

$3.99

DC

4

JUSTICE LEAGUE #10

$3.99

DC

5

BEFORE WATCHMEN: MINUTEMEN #1 (MR)

$3.99

DC

6

BEFORE WATCHMEN: COMEDIAN #1 (MR)

$3.99

DC

7

BEFORE WATCHMEN: SILK SPECTRE #1 (MR)

$3.99

DC

8

BEFORE WATCHMEN: NITE OWL #1 (MR)

$3.99

DC

9

SPIDER-MEN #1

$3.99

MAR

10

AVX VS #3

$3.99

MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOLUME 16: A LARGER WORLD TP (MR)

$14.99

IMA

2

LEAGUE OF EXTRAORDINARY GENTLEMEN III: CENTURY #3: 2009 (MR)

$9.95

TOP

3

WATCHMEN TP

$19.99

DC

4

THE BOYS VOLUME 11: OVER THE HILL WITH THE SWORDS OF A THOUSAND MEN TP

$19.99

DE

5

BATMAN: DETECTIVE COMICS VOLUME 1: FACES OF DEATH HC

$22.99

DC

6

FATALE VOLUME 1: DEATH CHASES ME TP (MR)

$14.99

IMA

7

BATWOMAN VOLUME 1: HYDROLOGY HC

$22.99

DC

8

THE WALKING DEAD VOL. 1: DAYS GONE BYE TP

$9.99

IMA

9

DMZ VOLUME 12: THE FIVE NATIONS OF NEW YORK TP (MR)

$14.99

DC

10

MORNING GLORIES VOLUME 3: P.E. TP

$14.99

IMA

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