DC To Conduct NEW 52 'Wave 2' Nielsen Consumer Survey
by Newsarama Staff
Date: 22 June 2012 Time: 11:15 AM ET
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Not to be confused with their “Second Wave” of New 52 titles, DC Comics has once again recruited Nielsen NRG to conduct a consumer survey of United States customers and retailers to gather more/new information about DC readers and their reading and buying habits.
Beginning today and thought Friday, July 6th, readers can go to http://www.nielsennrg.com/dcsurvey to participate in this "Wave 2" survey.
According to DC in a message to retailers, “This research is to help you identify the make-up of and opportunities to market to today’s consumers.”
The full results of the first Nielson New 52 survey, conducted last year, can be found here.
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