AvX-Marvel Leads Another Strong Industry Sales Gain in April

 

Avengers vs. X-Men once again topped the comic book Direct Market sales charts in April 2012, according to data released by Diamond Comic Distributors Friday. The industry-leading sales of the second issue of Marvel’s big event, along with the debut of the tie-in series AvX VS (#4 in sales), helped the "House of Ideas" remain on top of both Market Share categories as the #1 publisher in comics.

Eight months into the debut of DC’s New 52, the comic book Top 10 chart is beginning to look more evenly distributed between the Big Two publishers. DC charted six of the 10 bestselling titles, to Marvel’s four, including the “Night of the Owls” lead-in Batman #8 (which has overtaken a Jim Lee-less Justice League as DC’s bestselling title for now), the industry’s second bestselling title in April.

 

Despite the second season of the AMC television series ending in March, The Walking Dead trade paperback juggernaut continued into April, with its first three volumes charting as the three bestselling trade paperbacks of the month, with four others making the Top 10.

As previously mentioned, Marvel was the sales leader in both Unit (39.07%) and Dollar Sales (34.64%) for April, with DC coming in second in both categories, of course, with 34.06% in Unit and in 30.12% in Dollar sales.

May 2012 should be an interesting month to watch when the first wave of New 52 collections hit the market, along with DC’s “Second Wave” of New 52 titles.

But as has been the case for most of this year, the biggest (and best) news isn’t in the monthly horse race between Marvel and DC. For the third time in four months, overall industry sales showed strong gains.

Comic book unit sales were up a modest 2.47% over March, and despite a tiny .28% decline in graphic novel sales, overall sales are still up 2.25% over March.

Compared to April 2011, however, the numbers are even stronger. Overall sales are way up for both comics and graphic novels, with unit sales up a robust 16.04% over the same four-week period last year.

For the year, 2012 is up 15.12% in comic book unit sales and 9.29% in graphic novel sales, for a combined 14.65% gain over the first four months of 2011.

Look for much more analysis of April 2012 comic book sales from our content partner Comichron in the upcoming hours and days.

April 2012’s Publisher Market Share chart, Comparative Sales Statistics, and Top 10 Comic Book chart and Top 10 Graphic Novel chart follow below.

PUBLISHER MARKET SHARES 

RETAIL MARKET SHARE 

PUBLISHER 

SHARE 

MARVEL COMICS

34.64%

DC COMICS

30.12%

IMAGE COMICS

8.60%

DARK HORSE COMICS

5.37%

IDW PUBLISHING

4.22%

DYNAMITE ENTERTAINMENT

3.89%

BOOM! STUDIOS

1.67%

AVATAR PRESS

0.97%

VIZ MEDIA

0.92%

ZENESCOPE ENTERTAINMENT

0.92%

OTHER NON-TOP 10

8.68%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

39.07%

DC COMICS

34.06%

IMAGE COMICS

6.61%

DARK HORSE COMICS

4.64%

DYNAMITE ENTERTAINMENT

3.90%

IDW PUBLISHING

3.40%

BOOM! STUDIOS

1.92%

ZENESCOPE ENTERTAINMENT

0.89%

AVATAR PRESS

0.82%

ARCHIE COMICS

0.71%

OTHER NON-TOP 10

3.98%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

APRIL 2012 VS. MARCH 2012

COMICS

5.40%

2.47%

GRAPHIC NOVELS

9.84%

-0.28%

TOTAL COMICS/GN

6.77%

2.25%

APRIL 2012 VS. APRIL 2011

COMICS

16.30%

16.11%

GRAPHIC NOVELS

12.56%

15.32%

TOTAL COMICS/GN

15.09%

16.04%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

COMICS

15.94%

15.12%

GRAPHIC NOVELS

9.47%

9.29%

TOTAL COMICS/GN

13.84%

14.65%

 

TOP 10 COMICS

RANK

DESCRIPTION

PRICE

VENDOR

1

AVENGERS VS. X-MEN #2

$3.99

MAR

2

BATMAN #8

$3.99

DC

3

JUSTICE LEAGUE #8

$3.99

DC

4

AVX VS #1

$3.99

MAR

5

GREEN LANTERN #8

$2.99

DC

6

ACTION COMICS #8

$3.99

DC

7

DETECTIVE COMICS #8

$3.99

DC

8

BATMAN: THE DARK KNIGHT #8

$2.99

DC

9

UNCANNY X-MEN #11

$3.99

MAR

10

AVENGERS #25

$3.99

MAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOL. 1: DAYS GONE BYE TP

$9.99

IMA

2

THE WALKING DEAD VOL. 2: MILES BEHINDUS TP

$14.99

IMA

3

THE WALKING DEAD VOL. 3: SAFETY BEHIND BARS TP

$14.99

IMA

4

FLEX MENTALLO: MAN OF MUSCLE AND MYSTERY DELUXE HC

$22.99

DC

5

CHEW VOL. 5: MAJOR LEAGUE CHEW TP

$12.99

IMA

6

CINDERELLA: FABLES ARE FOREVER TP (MR)

$14.99

DC

7

THE WALKING DEAD VOL. 5: BEST DEFENSE TP

$14.99

IMA

8

THE WALKING DEAD VOL. 15: WE FIND OURSELVES TP

$14.99

IMA

9

THE WALKING DEAD VOL. 4: HEARTS DESIRE TP

$14.99

IMA

10

THE WALKING DEAD VOL. 6: SORROWFUL LIFE TP

$14.99

IMA

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