Marvel [AvX #1?] on Top of Charts; March Comics Sales Down

 

Due to an oddity in Diamond sales policy, Marvel’s Avengers vs. X-Men #1, which went on sale to comic book readers this week, was the #1 bestselling comic book in March 2012, according to sales figures released by Diamond Comic Distributors Thursday.

Because Diamond’s charts reflect sales to Direct Market comic book retailers and not retail sales to customers, AvX #1, which shipped to retailers a week before its on-sale date, charted as the bestselling title in March.

The “debut” issue of Marvel’s big 2012 event was followed on the charts by its prequel issue, Avengers vs. X-Men #0. Brian Bendis and Mark Bagley’s Avengers movie-centric new title Avengers Assemble #1 was the month’s 5th highest selling comic book title.

DC Comics had the other 7 bestselling titles, including Justice League #7 in the #3 position.

March marks the first time Marvel has topped the chart since July 2011 - pre-DC's The new 52 - and the first time Marvel has cracked the Top 10 chart in 2012.

 

Thanks to the culmination of the latest season of AMC’s increasingly successful TV adaptation, Robert Kirkman’s The Waking Dead Volume 1: Days Gone Bye was the bestselling graphic novel of the month.

Marvel’s strength at the top of the charts and their higher average cover price helped them take both Market Share leads in March, making it 2 months in a row they’ve lead both categories.

Marvel accounted for 39.94% of all comic books ordered by retailers in March, with DC second at 36.09%. 36.21% of all retailer dollars were spent on Marvel comics, with DC nearly 6 percentage points behind at 30.95%.

The monthly horse race aside, March was 2012’s first negative month compared to the same period in 2012.

In addition to comic book and graphic novel sales being down 2.07% compared to February 2012, combined sales are also down 2.03% compared to March 2011. Those figures, however, come with a huge caveat as March 2011 featured 5 shipping weeks compared to last month’s four, and to-date sales for the year are still up a combined 14.13% compared to 2011.

Look for much more analysis of March 2012 sales from our content partner Comichron in the upcoming hours and days.

March 2012’s Market Share chart, Comparative Sales Data, and Top 100 Comic Book chart with sales indexes and Top 10 Graphic Novel charts follow below.

PUBLISHER MARKET SHARES 

RETAIL MARKET SHARE 

PUBLISHER 

SHARE

MARVEL COMICS

36.21%

DC COMICS

30.95%

IMAGE COMICS

6.66%

IDW PUBLISHING

5.74%

DARK HORSE COMICS

5.24%

DYNAMITE ENTERTAINMENT

2.90%

BOOM! STUDIOS

1.42%

AVATAR PRESS INC

1.15%

ZENESCOPE ENTERTAINMENT INC

1.06%

VIZ LLC

0.86%

OTHER NON-TOP 10

7.81%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

39.94%

DC COMICS

36.09%

IMAGE COMICS

5.59%

IDW PUBLISHING

4.71%

DARK HORSE COMICS

3.98%

DYNAMITE ENTERTAINMENT

2.38%

BOOM! STUDIOS

1.27%

ZENESCOPE ENTERTAINMENT INC

0.98%

AVATAR PRESS INC

0.93%

ARCHIE COMIC PUBLICATIONS

0.72%

OTHER NON-TOP 10

3.41%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

MARCH 2012 VS. FEBRUARY 2012

COMICS

-5.32%

-2.99%

GRAPHIC NOVELS

-7.13%

9.54%

TOTAL COMICS/GN

-5.89%

-2.07%

MARCH 2012 VS. MARCH 2011

COMICS

-1.18%

-2.45%

GRAPHIC NOVELS

-5.67%

2.93%

TOTAL COMICS/GN

-2.61%

-2.03%

YEAR-TO-DATE 2012 VS. YEAR-TO-DATE 2011

(FIRST QUARTER 2012 VS. FIRST QUARTER 2011)

COMICS

15.85%

14.74%

GRAPHIC NOVELS

8.39%

7.25%

TOTAL COMICS/GN

13.42%

14.13%

FIRST QUARTER 2012 VS. FOURTH QUARTER 2011

COMICS

-13.48%

-15.19%

GRAPHIC NOVELS

-7.37%

-0.80%

TOTAL COMICS/GN

-11.67%

-14.24%

LAST TWELVE MONTHS VERSUS PREVIOUS TWELVE MONTHS

COMICS

7.59%

10.46%

GRAPHIC NOVELS

-1.42%

-7.61%

TOTAL COMICS/GN

4.59%

8.86%

 

 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in March 2012 

QTY

RANK 

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

159.48

AVENGERS VS X-MEN #1

$3.99

MAR

2

3

105.58

AVENGERS VS X-MEN #0

$3.99

MAR

3

2

103.37

JUSTICE LEAGUE #7

$3.99

DC

4

4

100.00

BATMAN #7

$2.99

DC

5

6

79.18

AVENGERS ASSEMBLE #1

$3.99

MAR

6

5

72.07

ACTION COMICS #7

$3.99

DC

7

7

70.82

GREEN LANTERN #7

$2.99

DC

8

8

70.56

DETECTIVE COMICS #7

$2.99

DC

9

10

59.10

BATMAN THE DARK KNIGHT #7

$2.99

DC

10

20

52.27

SUPERMAN #7

$2.99

DC

11

22

51.00

FLASH #7

$2.99

DC

12

23

48.94

AQUAMAN #7

$2.99

DC

13

19

48.04

BATMAN AND ROBIN #7 [*]

$2.99

DC

14

9

45.19

UNCANNY X-MEN #8

$3.99

MAR

15

12

44.85

AMAZING SPIDER-MAN #682

$3.99

MAR

16

13

44.72

UNCANNY X-MEN #9

$3.99

MAR

17

26

44.29

AGE OF APOCALYPSE #1

$2.99

MAR

18

17

43.70

AVENGERS X-SANCTION #4

$3.99

MAR

19

14

42.82

WOLVERINE AND X-MEN #7

$3.99

MAR

20

16

41.01

AVENGERS #24

$3.99

MAR

21

29

40.94

AVENGERS #24.1

$2.99

MAR

22

15

40.93

AMAZING SPIDER-MAN #681

$3.99

MAR

23

18

40.58

NEW AVENGERS #23

$3.99

MAR

24

30

40.35

TEEN TITANS #7

$2.99

DC

25

31

40.28

WONDER WOMAN #7

$2.99

DC

26

21

38.36

UNCANNY X-FORCE #23

$3.99

MAR

27

38

38.01

GREEN LANTERN NEW GUARDIANS #7

$2.99

DC

28

40

36.79

BATWOMAN #7

$2.99

DC

29

24

36.33

ULTIMATE COMICS SPIDER-MAN #8

$3.99

MAR

30

33

35.86

BATGIRL #7 [*]

$2.99

DC

31

34

35.67

NIGHTWING #7 [*]

$2.99

DC

32

11

35.49

KICK-ASS 2 #7 (MR)

$4.99

MAR

33

36

34.40

GREEN LANTERN CORPS #7 [*]

$2.99

DC

34

27

33.07

FANTASTIC FOUR #604

$3.99

MAR

35

25

32.68

CAPTAIN AMERICA #9

$3.99

MAR

36

28

32.09

AVENGING SPIDER-MAN #5

$3.99

MAR

37

32

31.81

INCREDIBLE HULK #6

$3.99

MAR

38

48

31.61

SWAMP THING #7

$2.99

DC

39

55

29.93

DAREDEVIL #10

$2.99

MAR

40

44

29.55

SAGA #1 (MR) [*]

$2.99

IMA

41

46

29.41

RED LANTERNS #7 [*]

$2.99

DC

42

35

29.21

WOLVERINE #302

$3.99

MAR

43

58

29.16

FF #16

$2.99

MAR

44

37

28.55

WOLVERINE #303

$3.99

MAR

45

60

28.26

X-MEN LEGACY #263

$2.99

MAR

46

65

28.22

X-MEN LEGACY #264

$2.99

MAR

47

39

28.13

X-MEN #26

$3.99

MAR

48

51

27.98

CATWOMAN #7 [*]

$2.99

DC

49

62

27.41

WINTER SOLDIER #3

$2.99

MAR

50

53

27.29

RED HOOD AND THE OUTLAWS #7 [*]

$2.99

DC

51

64

27.22

SUPERCROOKS #1 (MR)

$2.99

MAR

52

42

26.83

ASTONISHING X-MEN #48

$3.99

MAR

53

41

26.66

MIGHTY THOR #12

$3.99

MAR

54

63

26.62

WALKING DEAD #95 (MR)

$2.99

IMA

55

56

26.17

SUPERGIRL #7 [*]

$2.99

DC

56

57

26.04

ANIMAL MAN #7 [*]

$2.99

DC

57

70

25.60

SCARLET SPIDER #3

$2.99

MAR

58

59

25.49

JUSTICE LEAGUE DARK #7 [*]

$2.99

DC

59

43

25.29

ULTIMATE COMICS ULTIMATES #8

$3.99

MAR

60

88

24.94

FAIREST #1 (MR)

$2.99

DC

61

61

24.92

JUSTICE LEAGUE INTERNATIONAL #7 [*]

$2.99

DC

62

45

24.69

WOLVERINE AND X-MEN ALPHA AND OMEGA #3

$3.99

MAR

63

47

24.67

INVINCIBLE IRON MAN #514

$3.99

MAR

64

49

23.61

ULTIMATE COMICS X-MEN #9

$3.99

MAR

65

50

23.38

DEFENDERS #4

$3.99

MAR

66

67

23.35

SUPERBOY #7 [*]

$2.99

DC

67

68

23.25

SUICIDE SQUAD #7 [*]

$2.99

DC

68

52

23.16

AVENGERS CHILDRENS CRUSADE #9

$3.99

MAR

69

75

22.70

VENOM #14

$2.99

MAR

70

72

22.69

BTVS SEASON 9 FREEFALL #7

$2.99

DAR

71

54

22.53

CARNAGE USA #4

$3.99

MAR

72

78

21.97

DEADPOOL #52

$2.99

MAR

73

73

20.62

BIRDS OF PREY #7 [*]

$2.99

DC

74

74

20.49

GREEN ARROW #7 [*]

$2.99

DC

75

81

19.53

CAPTAIN AMERICA AND BUCKY #628

$2.99

MAR

76

84

19.14

STORMWATCH #7

$2.99

DC

77

85

18.71

X-FACTOR #233

$2.99

MAR

78

86

18.55

FEAR ITSELF FEARLESS #10

$2.99

MAR

79

69

18.50

BATMAN BEYOND UNLIMITED #2

$3.99

DC

80

87

18.22

FEAR ITSELF FEARLESS #11

$2.99

MAR

81

66

17.91

ALL STAR WESTERN #7 [*]

$3.99

DC

82

89

17.52

PUNISHER #9

$2.99

MAR

83

92

17.13

AVENGERS ACADEMY #27

$2.99

MAR

84

94

17.02

HUNTRESS #6

$2.99

DC

85

100

16.97

JOURNEY INTO MYSTERY #635

$2.99

MAR

86

76

16.94

MOON KNIGHT #11

$3.99

MAR

87

96

16.88

HULK #49

$2.99

MAR

88

97

16.88

NEW MUTANTS #39

$2.99

MAR

89

79

15.87

FATALE #3 (MR) [*]

$3.50

IMA

90

103

15.79

X-23 #21

$2.99

MAR

91

71

15.76

MAGIC THE GATHERING #3

$3.99

IDW

92

104

15.56

MARVELS AVENGERS PRELUDE FURYS BIG WEEK #1

$2.99

MAR

93

90

15.54

DEMON KNIGHTS #7 [*]

$2.99

DC

94

91

15.47

LEGION OF SUPER HEROES #7 [*]

$2.99

DC

95

110

14.97

THUNDERBOLTS #171

$2.99

MAR

96

80

14.89

SECRET AVENGERS #24

$3.99

MAR

97

99

14.88

BATWING #7 [*]

$2.99

DC

98

77

14.74

TEENAGE MUTANT NINJA TURTLES ONGOING #8

$3.99

IDW

99

82

14.39

BATMAN ODYSSEY VOL 2 #6

$3.99

DC

100

95

14.22

STAR WARS DAWN O/T JEDI FORCE STORM #2

$3.50

DAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOL. 1: DAYS GONE BYE TP

$9.99

IMA

2

HELLBOY VOL. 12: THE STORM AND THE FURY TP

$19.99

DAR

3

THE BOYS VOLUME 10: BUTCHER, BAKER, CANDLESTICKMAKER TP

$19.99

DE

4

FLASHPOINT TP

$14.99

DC

5

X-MEN SEASON ONE PREMIERE HC

$24.99

MAR

6

DMZ VOLUME 11:FREE STATESRISING TP

$19.99

DC

7

STAR WARS: THE CLONE WARS VOLUME 7: THE ENEMY WITHIN TP

$7.99

DAR

8

FLASHPOINT: WORLD OF FLASHPOINT: BATMAN TP

$17.99

DC

9

NORTHLANDERS VOL. 6: THOR'S DAUGHTER TP

$14.99

DC

10

THE WALKING DEAD VOL. 2: MILES BEHINDUSTP

$14.99

IMA

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