After weeks of leaked images and rumors, the new DC Entertainment logo is official, revealed by business magazine Fast Company.
The "reveal" logo, said to be in development for nearly a year, will be adapted with color and design elements to fit the appropriate product within DC Entertainment, similar to the current color-coded logos appearing on different lines of The New 52.
"We didn’t want a static logo, but a living identity that could
capture the power of our characters and storytelling," Amit Desai,
senior vice president of franchise management, said in the Fast Company article. "In addition to flexibility, the new logo communicates this idea of
dual identity: There’s more than meets the eye. You have to take a
closer look to understand the richness of our characters and stories."
Along with Flash, Green Lantern and Batman-specific logos, DC also revealed a Watchmen-inspired logo, which will likely only serve to fuel speculation surrounding as-yet unconfirmed Watchmen prequels.
The new logo will debut on comic books in March, and spread throughout DC Entertainment's properties. A newly designed website is also in the works, according to the article, one integrating the various aspects of the company including movies, TV, video games and direct-to-DVD releases.
"Now that our audience has exploded beyond just a readership, we needed a
way of making a more consistent connection between our properties and
their parent brands," John Rood, DC's executive vice president of sales, told Fast Company.
The new logo replaces the current "DC spin," which debuted in 2005. Previously, the iconic "DC bullet" appeared on comics starting in 1977.
Got a comment? There's lots of conversation on Newsarama's FACEBOOK and TWITTER!