UPDATE: NEW 52, WALKING DEAD, Marvel Winners in 2011 Sales

UPDATE: Comichron has weighed in with its take on Diamond's 2011 year-end sales charts, including sales estimates for the Top 1000 selling comic books of the year. That full story follows immediately below, followed by our orginal story...

Diamond Comic Distributors has released its lists of Top Comics and Top Trade Paperbacks and graphic novels for 2011, and as I did the last two years I have combined that information with my own estimates of aggregated sales of comics and trades throughout the year and other information to project longer lists, with estimates: the Top Thousand Comics and the Top Thousand Graphic Novels for 2011.

Again, it’s a fairly large page given the number of items, but I am reluctant to fission off trades to a separate page. I have rounded each entry to the nearest hundred copies, as before.

The Top Thousand Comics account for at least 47 million copies, or well over half of all the comics that Diamond sold. Last year, the Top 1000 amounted to 45.3 million copies. In full retail dollars, they sold for $161.3 million, slightly more than last year’s $160 million. The Top Thousand Trades went for $58.4 million, a drop from last year’s $64 million. That’s consistent with what we know about the year in general: comics up, trades down. Combined, these two lists alone account for around half the orders by dollars Diamond received in publishing last year.

Justice League #1 was the top seller for the year, with more than 230,000 copies sold to North American retailers across several printings. Note that Diamond did not combine the Combo Pack orders with the main entry, as they were differently priced; estimates for the Combo Pack for #1 brings the total number of copies of the issue in the Direct Market closer to 255,000 copies. Yes, this figure differs from one that was recently mentioned in a recent interview with DC, which put the number of copies shipped at just over 361,000. I believe that calculation must include European sales of the U.S. version through Diamond UK, which would be at least 10% again what the North American Numbers were; it also likely includes the number of copies shipped to the newsstand.

Who published the Top Thousand Comics? Here's the breakdown:

Marvel: 539 DC: 434 Image: 16 Dark Horse: 6 IDW: 3 Dynamite: 2

That’s a slight drop for Marvel and an increase of 28 entries for DC.

And here's the publisher breakdown of the Top Thousand Graphic Novels:

DC: 339 Marvel: 300 Dark Horse: 103 Image: 68 Viz: 32 Random House: 13 IDW: 24 Boom: 17 Hachette: 12 Archie: 12 Dynamite: 11 Oni: 11 Avatar: 9

Not a lot of change there: DC lost a few entries and Marvel added a few. Assorted others accounted for the rest.

Within the Top Comics list for the year, we find the following breakdowns for unit sales:

42 comics had orders of over 100,000 copies in 2011 85 comics had orders of 75,000-99,999 copies in 2010 342 comics had orders of 50,000-74,999 copies in 2010 978 comics had orders of 25,000-49,999 copies in 2010

This represents a big boost over the volumes seen across the board in 2010, seen here:

26 comics had orders of over 100,000 copies in 2010 68 comics had orders of 75,000-99,999 copies in 2010 209 comics had orders of 50,000-74,999 copies in 2010 648 comics had orders of 25,000-49,999 copies in 2010

I only ran the Top 500 comics in 2009, so we can only comparing the top three categories directly:

39 comics had orders of over 100,000 copies in 2009 80 comics had orders of 75,000-99,999 copies in 2009 260 comics had orders of 50,000-74,999 copies in 2009

I have split up the Top Comics of the Century up into two different pages: one for the Top Comics for the Decade of the 2000s and one for Top Comics From 2000 Forward. The 2010 and 2011 entries have been incorporated into the latter — and we find that 24 comics from 2011 made the Top 300 for the century. That’s an improvement over 2010, in which only nine issues would have made the list, and none higher than 51st place. Justice League #1 places 13th for the century — and note that on this one chart I did include known Combo Pack sales for all the issues that had them.

The average price of comics in Diamond's Top 1,000 comics for 2010 was $3.37; the median price was $2.99. Last year, the mean for the Top 500 was $3.52, with a median price of $3.99. In 2009, the mean for the Top 500 was $3.42, with a median price of $2.99.

There are 20 other years of Diamond annual reports on the site, going back to 1991.

That does it for 2011. On to 2012!

Original story follows the Facebook plug in...

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Original story: DC’s The New 52, The Walking Dead collections, and Marvel Comics were the big winners in the comic book Direct Market in 2011, according to year-end figures released by Diamond Comic Distributors Wednesday morning.

DC’s September reboot-relaunch dominated the year’s 10 Bestselling comic books. Along with the year’s bestselling title Justice League #1, New 52 titles make up 9 of the Top 10, broken up only by Marvel’s Ultimate Spider-Man #160 at #6, the conclusion of the “Death of Spider-Man” storyline.

New 52 titles also make up 22 of the Top 30 selling comic books of the year.

 

As they did in 2010, collections of Robert Kirkman’s The Walking Dead dominated the graphic novel charts. The two bestselling graphic novels of the year were both Walking Dead, including the $9.99-priced The Walking Dead Vol. 1: Days Gone Bye collection as the #1 selling trade of the year. Six of the year’s ten bestselling graphic novels of the year also featured Kirkman’s zombies.

DC’s comic book dominance at the top of the chart and Image’s trade dominance did not upset the apple cart too much in terms of year-end Market Share, however, with Marvel leading in both Dollar and Unit Share categories comfortably, 37.29% and 40.93%, respectively.

DC accounted for 31.41% Dollar Share and 36.77% Unit Share.

The gap between Marvel and DC did close somewhat against 2010, reflecting DC’s strong move beginning in September.

Last year Marvel registered 38.23% of Dollar Share and 43.35% Unit Share, compared to DC’s 30.39% Dollar and 34.00% Unit share, respectively.

Dark Horse Comics was the mover on the publisher Market Share chart, but not in the direction they wanted. They went from the 3rd biggest publisher in 2010 to the 5th in 2011, although their Market Share percentages dipped by less than 1% in both categories.

Here’s a look at 2011’s Top 10 Comic Book and Graphic Novel charts, and the year-end Market Share chart.

Look for more analysis of the year-end figures, and expanded year-end sales charts here on Newsarama soon…

2011 TOP COMIC BOOK & GRAPHIC NOVEL PUBLISHERS

 

RETAIL DOLLAR      MARKET SHARE

UNIT                                  MARKET SHARE

MARVEL COMICS

37.29%

40.93%

DC COMICS

31.41%

36.77%

IMAGE COMICS

5.27%

4.71%

IDW PUBLISHING

4.73%

3.78%

DARK HORSE COMICS

4.71%

3.35%

DYNAMITE ENTERTAINMENT

3.06%

2.85%

BOOM! STUDIOS

1.73%

1.43%

VIZ MEDIA

1.09%

0.47%

EAGLEMOSS PUBLICATIONS LTD

0.96%

0.23%

AVATAR PRESS INC

0.79%

0.54%

OTHER NON-TOP 10

8.95%

4.93%

 

2011 TOP 10 COMIC BOOKS

Quantity Rank

Description

Price

Publisher

1

JUSTICE LEAGUE #1

$3.99

DC COMICS

2

BATMAN #1

$2.99

DC COMICS

3

ACTION COMICS #1

$3.99

DC COMICS

4

JUSTICE LEAGUE #2

$3.99

DC COMICS

5

BATMAN #2

$2.99

DC COMICS

6

ULTIMATE COMICS SPIDER-MAN #160

$3.99

MARVEL COMICS

7

GREEN LANTERN #1

$2.99

DC COMICS

8

JUSTICE LEAGUE #3

$3.99

DC COMICS

9

ACTION COMICS #2

$3.99

DC COMICS

10

DETECTIVE COMICS #1

$2.99

DC COMICS

 

2011 TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

Quantity Rank

Description

Price

Publisher

1

WALKING DEAD TP VOL 01 DAYS GONE BYE

$9.99

IMAGE COMICS

2

WALKING DEAD TP VOL 14 NO WAY OUT (MR)

$14.99

IMAGE COMICS

3

LOEG III CENTURY #2 1969 (MR)

$9.95

TOPSHELF

4

WALKING DEAD TP VOL 15 (MR)

$14.99

IMAGE COMICS

5

WALKING DEAD TP VOL 02 MILES BEHIND US

$14.99

IMAGE COMICS

6

FABLES TP VOL 15 ROSE RED (MR)

$17.99

DC COMICS

7

BATMAN NOEL DELUXE EDITION HC

$22.99

DC COMICS

8

WALKING DEAD TP VOL 03 SAFETY BEHIND BARS

$14.99

IMAGE COMICS

9

WALKING DEAD TP VOL 13 TOO FAR GONE (MR)

$14.99

IMAGE COMICS

10

MORNING GLORIES TP VOL 01 FOR A BETTER FUTURE

$9.99

IMAGE COMICS

 

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