Marvel Offers Print Comic Coupon with Digital Comic Purchase

Marvel Offers Print Comic Coupon

 

In Marvel's latest effort to simultaneously grow the digital comics market while supporting traditional retail stores, the publisher is offering a $5 coupon with the purchase of a comic in their Marvel Comics app.

The purchase needs to be made between 12:01 a.m. EST and 11:59 p.m. EST on Saturday, Jan. 7, and the coupon will then be emailed to eligible consumers on Sunday, Jan. 8, with an expiration date of Feb. 6 at 11:59 p.m. EST. The coupon is good for "five dollars to be used for any Marvel comics purchase" at participating stores.

 

"As we continue to grow the digital comics world, we want to make sure it’s always to the benefit of the medium and our comic shop retail partners," said Peter Phillips, Marvel's digital media senior vice president and general manager, in the company's press release.

Last fall, Marvel began releasing download codes for free digital copies in the print editions of Avenging Spider-Man, with more titles, including their entire ultimate line, following suit. In spring of this year, Marvel is scheduled to move nearly their entire line to a same-day-as-print digital release schedule.

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