UPDATED: Marvel Back on Top in December 2011 Comics Sales

Marvel Back on Top in December 2011

UPDATED with Top 100 Sales Charts with sales indexes.

 

Original story: DC’s The New 52 is still showing strength at the top of the comic book sales charts, but the publisher’s reboot-fueled reign on top of Diamond’s sales charts came to and end during its fourth month, with Marvel Comics reclaiming its standard pre-boot position atop the industry’s Market Share charts.

The year also ended on a mixed note overall, ending up slightly ahead of 2010 in one sales category, and very slightly behind in another.

According to preliminary December 2011 sales data released by Diamond Comic Distributors Friday morning, DC published the best four selling comics books of the month, and eight of the Top 10, including Justice League #4 as December’s best-selling comic. However Marvel, which had strong debuts with Avengers: X-Sanction #1 (#5) and Defenders #1 (#7), was the top publisher of the month, posting a strong 39.05% Unit Market Share, and a 34.43% Dollar Share. DC finished just percentage points behind with 37.72% Unit and 33.74% Dollar Share, respectively.

As usual, Robert Kirkman’s latest Walking Dead volume (#15) was the best-selling graphic novel of the month.

Looking at December more broadly, it was a down month compared to November, which had the built-in benefit of having five shipping weeks compared to December's four.  Both comics and graphic novel sales were down by double-figure percentages.

December 2011 compared to December 2010 is a tale of two different formats and sales categories. December 2010 was also a five shipping week month. Despite that, comic book Unit sales were up 11.83% compared to a year ago, but only up 2.66% in terms of Dollar sales.

Graphic novel sales, however, were way down in both categories, with Unit sales of graphic novels being down over 20% compared to a year ago and Dollar sales being down over 16%.

This huge disparity helped drag overall Dollar sales in the red for the year, with 2011 finishing down 0.89% compared to 2010. Unit sales, however, were up 3.12% compared to the previous year.

Look for much more analysis of not only December 2011 sales, but year-end sales from Diamond and our content partner Comichron in the upcoming hours and days.

December 2011’s Market Share chart, Comparative Sales Data, and Top 100 Comic Book and Graphic Novel charts (with sales indexes) follow below.

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

34.43%

39.05%

DC COMICS

33.74%

37.72%

IMAGE COMICS

6.75%

4.89%

IDW PUBLISHING

5.26%

4.43%

DARK HORSE COMICS

3.97%

3.34%

DYNAMITE ENTERTAINMENT

3.35%

3.27%

EAGLEMOSS PUBLICATIONS

1.63%

0.37%

BOOM! STUDIOS

1.41%

1.32%

VIZ LLC

1.19%

0.50%

ARCHIE COMICS

0.82%

0.98%

OTHER NON-TOP 10

7.44%

4.12

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2011 VS. NOVEMBER 2011

COMICS

-14.45%

-12.29%

GRAPHIC NOVELS

-21.17%

-19.27%

TOTAL COMICS/GN

-16.62%

-12.81%

DECEMBER 2011 VS. DECEMBER 2010

COMICS

2.66%

11.83%

GRAPHIC NOVELS

-16.20%

-21.44%

TOTAL COMICS/GN

-3.94%

8.66%

YEAR 2011 VS. YEAR 2010

COMICS

1.16%

4.57%

GRAPHIC NOVELS

-5.01%

-11.64%

TOTAL COMICS/GN

-0.89%

3.12%

FOURTH QUARTER 2011 VERSUS THIRD QUARTER 2011

COMICS

7.82%

8.39%

GRAPHIC NOVELS

-0.85%

-5.57%

TOTAL COMICS/GN

5.10%

7.34%

FOURTH QUARTER 2011 VERSUS FOURTH QUARTER 2010

COMICS

16.69%

25.08%

GRAPHIC NOVELS

-5.75%

-18.08%

TOTAL COMICS/GN

9.01%

20.89%

 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in December 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

106.33

JUSTICE LEAGUE #4

$3.99

DC

2

3

100.00

BATMAN #4

$2.99

DC

3

2

84.35

ACTION COMICS #4

$3.99

DC

4

5

77.89

GREEN LANTERN #4

$2.99

DC

5

4

69.80

AVENGERS X-SANCTION #1

$3.99

MAR

6

7

66.85

DETECTIVE COMICS #4 [*]

$2.99

DC

7

12

64.26

DEFENDERS #1

$3.99

MAR

8

11

57.81

FLASH #4

$2.99

DC

9

10

52.94

BATMAN THE DARK KNIGHT #4 [*]

$2.99

DC

10

13

51.49

SUPERMAN #4 [*]

$2.99

DC

11

14

51.13

BATMAN AND ROBIN #4 [*]

$2.99

DC

12

8

47.92

UNCANNY X-MEN #3

$3.99

MAR

13

9

45.36

AVENGING SPIDER-MAN #2

$3.99

MAR

14

22

43.70

AQUAMAN #4 [*]

$2.99

DC

15

21

43.68

WOLVERINE AND X-MEN #3

$3.99

MAR

16

53

43.11

WONDER WOMAN #4

$2.99

DC

17

15

42.72

AVENGERS #20

$3.99

MAR

18

16

41.36

UNCANNY X-FORCE #19

$3.99

MAR

19

57

41.06

TEEN TITANS #4

$2.99

DC

20

17

40.85

AMAZING SPIDER-MAN #675

$3.99

MAR

21

18

40.57

UNCANNY X-FORCE #18

$3.99

MAR

22

19

40.37

AMAZING SPIDER-MAN #676

$3.99

MAR

23

26

40.35

BATGIRL #4 [*]

$2.99

DC

24

58

39.84

GREEN LANTERN NEW GUARDIANS #4

$2.99

DC

25

20

39.55

NEW AVENGERS #19

$3.99

MAR

26

59

39.44

BATWOMAN #4

$2.99

DC

27

28

38.62

NIGHTWING #4 [*]

$2.99

DC

28

29

38.47

GREEN LANTERN CORPS #4 [*]

$2.99

DC

29

31

38.18

FANTASTIC FOUR #601

$2.99

MAR

30

23

36.11

ULTIMATE COMICS SPIDER-MAN #5

$3.99

MAR

31

24

35.69

CAPTAIN AMERICA #6

$3.99

MAR

32

25

35.38

CAPTAIN AMERICA #5

$3.99

MAR

33

27

34.72

INCREDIBLE HULK #3

$3.99

MAR

34

42

33.93

KICK-ASS 2 #6 (MR)

$2.99

MAR

35

34

33.82

RED LANTERNS #4 [*]

$2.99

DC

36

43

33.61

FF #13

$2.99

MAR

37

67

33.38

SWAMP THING #4

$2.99

DC

38

6

32.18

BATMAN INCORPORATED LEVIATHAN STRIKES #1

$6.99

DC

39

41

30.66

CATWOMAN #4 [*]

$2.99

DC

40

44

30.11

JUSTICE LEAGUE DARK #4 [*]

$2.99

DC

41

45

29.79

RED HOOD AND THE OUTLAWS #4 [*]

$2.99

DC

42

46

29.72

SUPERGIRL #4 [*]

$2.99

DC

43

47

29.64

JUSTICE LEAGUE INTERNATIONAL #4 [*]

$2.99

DC

44

30

29.24

X-MEN #22

$3.99

MAR

45

54

29.02

DAREDEVIL #7

$2.99

MAR

46

48

28.68

ANIMAL MAN #4 [*]

$2.99

DC

47

32

28.56

SECRET AVENGERS #20

$3.99

MAR

48

33

28.40

MIGHTY THOR #9

$3.99

MAR

49

55

28.36

X-MEN LEGACY #260

$2.99

MAR

50

35

28.12

CARNAGE USA #1

$3.99

MAR

51

36

27.93

WOLVERINE #20

$3.99

MAR

52

37

27.74

ULTIMATE COMICS X-MEN #4

$3.99

MAR

53

38

27.21

ULTIMATE COMICS ULTIMATES #5

$3.99

MAR

54

50

26.91

SUPERBOY #4 [*]

$2.99

DC

55

39

26.46

INVINCIBLE IRON MAN #511

$3.99

MAR

56

40

26.28

ULTIMATE COMICS X-MEN #5

$3.99

MAR

57

56

24.97

GREEN ARROW #4 [*]

$2.99

DC

58

63

23.54

WALKING DEAD #92 (MR)

$2.99

IMA

59

65

23.54

FEAR ITSELF FEARLESS #4

$2.99

MAR

60

49

23.47

ASTONISHING X-MEN #45

$3.99

MAR

61

64

23.29

BTVS SEASON 9 FREEFALL #4

$2.99

DAR

62

60

23.24

SUICIDE SQUAD #4 [*]

$2.99

DC

63

61

23.18

BIRDS OF PREY #4 [*]

$2.99

DC

64

115

23.16

STORMWATCH #4

$2.99

DC

65

52

22.13

AVENGERS CHILDRENS CRUSADE #8

$3.99

MAR

66

68

22.02

VENOM #10

$2.99

MAR

67

69

21.93

FEAR ITSELF FEARLESS #5

$2.99

MAR

68

71

21.42

VENOM #11

$2.99

MAR

69

72

21.42

CAPTAIN AMERICA AND BUCKY #625

$2.99

MAR

70

51

19.74

ALL STAR WESTERN #4 [*]

$3.99

DC

71

79

19.37

DEADPOOL #47

$2.99

MAR

72

82

19.11

NEW MUTANTS #35

$2.99

MAR

73

81

19.03

DEADPOOL #48

$2.99

MAR

74

73

19.01

SAVAGE HAWKMAN #4 [*]

$2.99

DC

75

74

18.91

DEMON KNIGHTS #4 [*]

$2.99

DC

76

83

18.85

HUNTRESS #3

$2.99

DC

77

75

18.72

LEGION OF SUPER HEROES #4 [*]

$2.99

DC

78

62

18.41

MOON KNIGHT #8

$3.99

MAR

79

89

18.06

JOURNEY INTO MYSTERY #632

$2.99

MAR

80

77

17.98

BATWING #4 [*]

$2.99

DC

81

90

17.92

PUNISHER #6

$2.99

MAR

82

78

17.74

DEATHSTROKE #4 [*]

$2.99

DC

83

93

17.69

X-FACTOR #229

$2.99

MAR

84

97

17.54

X-FACTOR #228

$2.99

MAR

85

98

17.40

HULK #45

$2.99

MAR

86

66

17.26

BATMAN ODYSSEY VOL 2 #3

$3.99

DC

87

80

17.23

FURY OF FIRESTORM THE NUCLEAR MEN #4 [*]

$2.99

DC

88

100

17.17

HULK #46

$2.99

MAR

89

103

16.76

AVENGERS ACADEMY #23

$2.99

MAR

90

85

16.69

FRANKENSTEIN AGENT OF SHADE #4 [*]

$2.99

DC

91

107

16.44

X-23 #18

$2.99

MAR

92

86

16.41

DC UNIVERSE PRESENTS #4 [*]

$2.99

DC

93

108

16.22

BATTLE SCARS #2

$2.99

MAR

94

88

16.16

LEGION LOST #4 [*]

$2.99

DC

95

92

15.96

LADY MECHANIKA #3

$2.99

ASP

96

112

15.96

X-23 #19

$2.99

MAR

97

114

15.82

THUNDERBOLTS #167

$2.99

MAR

98

785

15.61

ULTIMATE COMICS FALLOUT #4

$3.99

MAR

99

99

15.51

RESURRECTION MAN #4 [*]

$2.99

DC

100

102

15.13

GRIFTER #4 [*]

$2.99

DC

 

TOP 100 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in November 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

16.33

WALKING DEAD TP VOL 15 (MR)

$14.99

IMA

2

3

8.32

FABLES TP VOL 16 SUPER TEAM (MR)

$14.99

DC

3

24

3.87

WALKING DEAD TP VOL 01 DAYS GONE BYE

$9.99

IMA

4

58

2.75

LAST BATTLE ONE SHOT

$7.99

IMA

5

16

2.70

CRIMINAL TP VOL 06 LAST OF INNOCENT (MR)

$14.99

MAR

6

42

2.54

NARUTO TP VOL 53

$9.99

VIZ

7

11

2.45

BRIGHTEST DAY TP VOL 01

$19.99

DC

8

29

2.41

WALKING DEAD TP VOL 02 MILES BEHIND US

$14.99

IMA

9

7

2.30

X-MEN SCHISM HC

$24.99

MAR

10

19

2.29

ULT COMICS SPIDER-MAN TP VOL 03 DOSM PRELUDE

$19.99

MAR

11

32

2.10

RED WING TP

$14.99

IMA

12

18

1.99

SUPERMAN SECRET ORIGIN TP

$19.99

DC

13

14

1.96

X-MEN AGE OF X TP

$24.99

MAR

14

13

1.92

BATMAN NOEL DELUXE EDITION HC

$22.99

DC

15

31

1.87

X-MEN DAYS OF FUTURE PAST TP

$19.99

MAR

16

8

1.87

BATMAN NO MANS LAND TP VOL 01

$29.99

DC

17

23

1.78

BALTIMORE VOL 01 THE PLAGUE SHIPS TP

$18.99

DAR

18

65

1.77

BLEACH TP VOL 37

$9.99

VIZ

19

56

1.68

WALKING DEAD TP VOL 03 SAFETY BEHIND BARS

$14.99

IMA

20

43

1.65

SECRET AVENGERS TP VOL 02 EYES OF DRAGON

$19.99

MAR

21

30

1.61

SHOWCASE PRESENTS BATMAN TP VOL 05

$19.99

DC

22

62

1.59

TINY TITANS TP VOL 06 THE TREEHOUSE AND BEYOND

$12.99

DC

23

54

1.55

HOUSE OF MYSTERY TP VOL 07 CONCEPTION (MR)

$14.99

DC

24

75

1.52

FULLMETAL ALCHEMIST TP VOL 27

$9.99

VIZ

25

67

1.47

WITCH DOCTOR TP VOL 01

$12.99

IMA

26

10

1.46

SECRET WARS TP

$34.99

MAR

27

15

1.45

ROCKETEER ADVENTURES HC VOL 01

$24.99

IDW

28

66

1.42

GENERATION HOPE SCHISM TP

$16.99

MAR

29

72

1.32

WALKING DEAD TP VOL 04 HEARTS DESIRE

$14.99

IMA

30

45

1.30

HELLBLAZER TP VOL 02 THE DEVIL YOU KNOW NEW ED (MR)

$19.99

DC

31

28

1.30

SPIDER-MAN BY MARK MILLAR ULTIMATE COLLECTION TP

$34.99

MAR

32

48

1.26

DEADPOOL MAX TP NUTJOB (MR)

$19.99

MAR

33

50

1.25

X-MEN WITH GREAT POWER TP

$19.99

MAR

34

22

1.24

CHASE TP

$29.99

DC

35

59

1.21

LOBO UNBOUND TP (MR)

$17.99

DC

36

83

1.19

WALKING DEAD TP VOL 14 NO WAY OUT (MR)

$14.99

IMA

37

97

1.18

WOLVERINE AND JUBILEE CURSE OF MUTANTS TP

$14.99

MAR

38

39

1.17

SUPERBOY SMALLVILLE ATTACKS TP

$24.99

DC

39

2

1.15

DC COMICS THE NEW 52 HC

$150.00

DC

40

55

1.14

SHOWCASE PRESENTS WONDER WOMAN TP VOL 04

$19.99

DC

41

92

1.14

GANTZ TP VOL 20

$12.99

DAR

42

44

1.14

SUPERMAN GROUNDED HC VOL 02

$22.99

DC

43

5

1.13

MMW NICK FURY AGENT OF SHIELD HC VOL 03

$59.99

MAR

44

93

1.12

WALKING DEAD TP VOL 05 BEST DEFENSE

$14.99

IMA

45

163

1.12

STAR WARS EPISODE I ADVENTURES TP

$7.99

DAR

46

108

1.11

OH MY GODDESS RTL TP VOL 40

$10.99

DAR

47

57

1.11

SANDMAN TP VOL 07 BRIEF LIVES NEW ED (MR)

$19.99

DC

48

85

1.11

BATMAN DARK KNIGHT RETURNS TP

$14.99

DC

49

86

1.09

SECRET WARRIORS TP VOL 05 NIGHT

$14.99

MAR

50

117

1.09

ONE PIECE TP VOL 59

$9.99

VIZ

51

21

1.09

CHEW OMNIVORE ED HC VOL 02 (MR)

$34.99

IMA

52

73

1.08

GFT DREAM EATER SAGA TP VOL 01

$15.99

ZEN

53

35

1.06

BATMAN THE BLACK MIRROR HC

$29.99

DC

54

104

1.05

CAPTAIN AMERICA CORPS TP

$16.99

MAR

55

47

1.04

MOON KNIGHT BY BENDIS AND MALEEV PREM HC VOL 01

$24.99

MAR

56

34

1.03

ROOTS OF THE SWAMP THING TP

$29.99

DC

57

36

1.03

SECRET WARS 2 TP

$29.99

MAR

58

63

1.03

DEADPOOL PREM HC VOL 09 INSTITUTIONALIZED

$19.99

MAR

59

20

1.01

SIEGE HC

$39.99

MAR

60

40

0.96

HITMAN TP VOL 05 TOMMYS HEROES

$29.99

DC

61

106

0.95

WALKING DEAD TP VOL 06 SORROWFUL LIFE (MR)

$14.99

IMA

62

142

0.93

BAKUMAN TP VOL 08

$9.99

VIZ

63

6

0.93

MMW GOLDEN AGE USA COMICS HC VOL 02

$64.99

MAR

64

114

0.91

WALKING DEAD TP VOL 09 HERE WE REMAIN (MR)

$14.99

IMA

65

153

0.86

BLUE EXORCIST GN VOL 05

$9.99

VIZ

66

197

0.86

STAR WARS EPISODE I THE PHANTOM MENACE TP

$7.99

DAR

67

84

0.85

SOLOMON KANE TP VOL 03 RED SHADOWS

$17.99

DAR

68

169

0.85

INFINITE TP VOL 01

$9.99

IMA

69

100

0.85

SPIDER-MAN THROUGH DECADES TP

$26.99

MAR

70

68

0.85

BATMAN ARKHAM CITY HC

$22.99

DC

71

158

0.85

OURAN HIGH SCHOOL HOST CLUB TP VOL 17

$9.99

VIZ

72

129

0.84

XXXHOLIC GN VOL 18

$10.99

RAN

73

64

0.84

BATMAN HUSH COMPLETE TP

$24.99

DC

74

27

0.83

JACK KIRBYS FOURTH WORLD OMNIBUS TP VOL 01

$39.99

DC

75

124

0.83

WALKING DEAD TP VOL 07 THE CALM BEFORE

$14.99

IMA

76

128

0.82

WALKING DEAD TP VOL 13 TOO FAR GONE (MR)

$14.99

IMA

77

131

0.82

WALKING DEAD TP VOL 10 WHAT WE BECOME

$14.99

IMA

78

81

0.81

DOCTOR WHO ONGOING 2 TP VOL 02 WHEN WORLDS COLLIDE

$17.99

IDW

79

17

0.80

BAD DOINGS BIG IDEAS A BILL WILLINGHAM DLX HC (MR)

$49.99

DC

80

33

0.79

WOLVERINE BY GREG RUCKA ULTIMATE COLLECTION TP

$39.99

MAR

81

135

0.79

WALKING DEAD TP VOL 12 LIFE AMONG THEM

$14.99

IMA

82

90

0.79

ESSENTIAL RAWHIDE KID TP VOL 01

$19.99

MAR

83

127

0.79

NAOKI URASAWA 20TH CENTURY BOYS GN VOL 18

$12.99

VIZ

84

138

0.78

WALKING DEAD TP VOL 11 FEAR THE HUNTERS (MR)

$14.99

IMA

85

139

0.77

WALKING DEAD TP VOL 08 MADE TO SUFFER (MR)

$14.99

IMA

86

183

0.75

LIL DEPRESSED BOY TP VOL 00

$9.99

IMA

87

12

0.73

SUPERMANS GIRL FRIEND LOIS LANE ARCHIVES HC VOL 01

$59.99

DC

88

121

0.73

AVENGERS DEFENDERS WAR TP NEW PTG

$19.99

MAR

89

96

0.73

CAPTAIN AMERICA AND BUCKY PREM HC LIFE OF BUCKY BARNES

$19.99

MAR

90

115

0.73

JUBILEE BY ROBERT KIRKMAN TP

$16.99

MAR

91

41

0.73

TALES OF THE BATMAN DON NEWTON HC VOL 01

$39.99

DC

92

134

0.72

SPAWN ORIGINS TP VOL 13

$14.99

IMA

93

155

0.71

GHOST IN SHELL STAND ALONE COMPLEX GN VOL 02 (MR)

$10.99

RAN

94

110

0.70

ELRIC THE BALANCE LOST TP VOL 01

$14.99

BOO

95

107

0.69

V FOR VENDETTA NEW EDITION TP (MR)

$19.99

DC

96

102

0.68

GI JOE COBRA ONGOING TP VOL 01 COBRA CIVIL WAR

$17.99

IDW

97

60

0.68

WALKING DEAD HC VOL 01 (MR)

$34.99

IMA

98

145

0.67

K ON GN VOL 04

$11.99

HAC

99

151

0.67

BATMAN YEAR ONE DELUXE SC

$14.99

DC

100

146

0.65

NEW X-MEN BY GRANT MORRISON GN TP BOOK 08

$14.99

MAR

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