Comichron Analyzes Oct. 2011 Comics Sales, Top 100 Charts

Comichron Analyzes Oct. NEW 52 Sales

Published courtesy Comichron.com. Full article can be found here. Top 100 Comic Book and Graphic Novels charts with sales indexes follow below...

 

Diamond Comic Distributors released its initial report on October 2011 comics orders today, and the numbers reflect a continuing improvement in the Direct Market. Overall, comics retailers in North America spent 11.93% more ordering comic books and trade paperbacks than they did in the previous October. Orders were also up 2.67% over September, which was the first full month of the DC relaunch. Click to see the preliminary rankings for October 2011.

That would suggest a month in which overall dollar orders for comic books, trade paperbacks, and magazines were in the neighborhood of $40.6 million, the first time that figure has topped $40 million since September 2009, a month in which Blackest Night was continuing to build momentum. That would put the year to date at just under $340 million.

The eye-popping number is the rise in comic-book unit orders of 32.12% over October 2010. Orders rose 6.9% over September, when all the first issues of the DC relaunch were out. While that may sound counter-intuitive, it isn't when you consider that all those first issues continued to have reorders selling through October. Retailers with an eye on the aftermarket may also have some sense that second issues are historically under-ordered — something which goes at least back to the experience of G.I. Joe: A Real American Hero #2 in the 1980s, which wound up being much more valuable more than its first issue.

So retailers ordered at least a million more comic books in October 2011 than they did in the previous October, and my back-of-the-envelope calculations say the month may edge out December 2008 to be the best month for unit orders since May 2007. It'll depend on what happens at the bottom of the charts. And remember, a large number of DC titles still have orders under-reported by Diamond by 10-20%, owing to DC's returnability offer. The upshot is that comic book unit sales went positive for the year this month, and dollar sales are within a hair's breadth of doing the same. The comparisons can be seen here.

Trade paperbacks were off again. The Flashpoint hardcover was the top seller, with a Walking Dead hardcover in second and the Batman: Arkham City hardcover in third. When the charts are dominated by hardcovers, the unit sales go down quite a lot, as you see above. But the dollar picture is better.

On to the market shares, and a new record set by DC. DC's market-leading dollar share was 42.47%, which beats its old Diamond Exclusive Era dollar share record of 40.88%, set in December 1999. That was the JLA Earth 2 month, and DC had 39 more comics than Marvel in the Top 300 that month — giving DC more than double Marvel's market share. The 42.47%-to-29.10% gap between DC and Marvel this month is thus by no means the largest seen — and in fact, with the growth of the market this month, it's not necessarily the case that all of DC's increase comes at the expense of others' final order totals. (Marvel's top dollar share in the Diamond Exclusive Era was 45.31%, set in September 2008.) The markt share chart can be seen here.

It's a common misconception that Marvel always leads in dollar market share: DC led Marvel in Final Order Dollars in December 2010 and eight other times in the last 10 years. And DC led Marvel in that largest category every month from January 1999 to October 2001, much because of the comparative size of its offerings and trade paperback backlist in those days. You can see it visually here.

DC and Marvel's combined market shares total 71.57%; the record is June 2006, the Civil War #2 month, where the combined total reached 76.23%.

DC published more than half of all units sold, and had a 20-point lead in that category. I do not have historic tracks on that, because unit sales comparisons are not as clean when comics and trade paperbacks are in the same category. (That December 1999 month when DC had double Marvel's dollar sales, for example, Marvel was nearly even with DC in Top 300 units.) But Marvel had a 50.92%-to-28.47% unit share lead in September 2008, so there are earlier gaps of similar size in the Diamond Exclusive era.

DC's Justice League #2 led the market, and DC had 19 of the top 25 comics titles ordered. This is a remarkable figure, but, believe it or not, it is not a record. Marvel had 23 out of the Top 25 spots in March 2005.

October gives us a cleaner comparison in one regard: For the first time in the DC relaunch, we're comparing a four-week-month versus a four-week-month in the year-to-year totals; part of why the October gains look so much better than the September gains is that September 2010 was a five-week month. Since 2004, final unit orders for Top 300 comics are 11% higher in five-week months; that factor was not in play in October. However, it will be in November 2011, which I believe is a five ship-week month despite Thanksgiving.

2011 now has at least a shot at matching or beating last year's $418.6 million total; November 2011 has those five shipping weeks, and the hurdles for beating November and December 2010 are lower. We'd need to get year-over-year improvements in the 10% range again to hit the break-even point. But it's reachable, especially if trade paperbacks pick up.

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in October 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

104.80

JUSTICE LEAGUE #2

$3.99

DC 

2

3

100.00

BATMAN #2

$2.99

DC 

3

2

89.23

ACTION COMICS #2

$3.99

DC 

4

5

82.55

GREEN LANTERN #2

$2.99

DC 

5

8

66.19

FLASH #2

$2.99

DC 

6

7

64.25

DETECTIVE COMICS #2 [*]

$2.99

DC 

7

6

61.75

INCREDIBLE HULK #1

$3.99

MAR

8

9

55.59

WOLVERINE AND X-MEN #1

$3.99

MAR

9

4

55.44

FEAR ITSELF #7

$4.99

MAR

10

10

54.65

SUPERMAN #2 [*]

$2.99

DC 

11

11

52.45

BATMAN THE DARK KNIGHT #2 [*]

$2.99

DC 

12

12

51.57

BATMAN AND ROBIN #2 [*]

$2.99

DC 

13

38

45.85

WONDER WOMAN #2

$2.99

DC 

14

13

43.63

BATGIRL #2 [*]

$2.99

DC 

15

45

43.14

BATWOMAN #2

$2.99

DC 

16

48

41.82

TEEN TITANS #2 [*]

$2.99

DC 

17

50

41.59

GREEN LANTERN NEW GUARDIANS #2

$2.99

DC 

18

16

41.32

AQUAMAN #2 [*]

$2.99

DC 

19

17

40.97

GREEN LANTERN CORPS #2 [*]

$2.99

DC 

20

20

38.71

RED LANTERNS #2 [*]

$2.99

DC 

21

23

38.13

NIGHTWING #2 [*]

$2.99

DC 

22

14

34.92

UNCANNY X-MEN #544

$3.99

MAR

23

27

34.50

JUSTICE LEAGUE INTERNATIONAL #2 [*]

$2.99

DC 

24

37

34.49

FEAR ITSELF FEARLESS #1

$2.99

MAR

25

15

34.46

AMAZING SPIDER-MAN #671

$3.99

MAR

26

18

34.16

AVENGERS #18

$3.99

MAR

27

58

34.00

SWAMP THING #2

$2.99

DC 

28

19

33.56

AMAZING SPIDER-MAN #672

$3.99

MAR

29

28

33.18

CATWOMAN #2 [*]

$2.99

DC 

30

29

33.09

JUSTICE LEAGUE DARK #2 [*]

$2.99

DC 

31

22

32.35

X-MEN REGENESIS #1

$3.99

MAR

32

21

32.32

NEW AVENGERS #17

$3.99

MAR

33

30

32.04

SUPERGIRL #2 [*]

$2.99

DC 

34

24

31.94

X-MEN SCHISM #5

$3.99

MAR

35

31

30.99

RED HOOD AND THE OUTLAWS #2 [*]

$2.99

DC 

36

32

30.64

GREEN ARROW #2 [*]

$2.99

DC 

37

25

30.46

ULTIMATE COMICS SPIDER-MAN #3

$3.99

MAR

38

26

30.39

UNCANNY X-FORCE #16

$3.99

MAR

39

35

29.97

SUPERBOY #2 [*]

$2.99

DC 

40

49

28.79

FF #10

$2.99

MAR

41

51

28.09

FF #11

$2.99

MAR

42

42

27.89

ANIMAL MAN #2 [*]

$2.99

DC 

43

41

27.74

BIRDS OF PREY #2 [*]

$2.99

DC 

44

79

27.56

STORMWATCH #2

$2.99

DC 

45

47

25.87

SUICIDE SQUAD #2 [*]

$2.99

DC 

46

33

25.75

ULTIMATE COMICS X-MEN #2

$3.99

MAR

47

34

25.53

MIGHTY THOR #7

$3.99

MAR

48

36

25.10

SECRET AVENGERS #18

$3.99

MAR

49

52

24.93

SAVAGE HAWKMAN #2 [*]

$2.99

DC 

50

53

24.65

LEGION OF SUPER HEROES #2 [*]

$2.99

DC 

51

39

23.72

X-MEN #19

$3.99

MAR

52

40

23.66

ULTIMATE COMICS ULTIMATES #3

$3.99

MAR

53

54

23.30

DEATHSTROKE #2 [*]

$2.99

DC 

54

55

22.96

FURY OF FIRESTORM THE NUCLEAR MEN #2 [*]

$2.99

DC 

55

67

22.86

DAREDEVIL #5

$2.99

MAR

56

44

22.85

WOLVERINE #17 XREGG

$3.99

MAR

57

46

22.46

INVINCIBLE IRON MAN #509

$3.99

MAR

58

57

22.31

BATWING #2 [*]

$2.99

DC 

59

59

22.26

LEGION LOST #2 [*]

$2.99

DC 

60

69

22.18

LEGION SECRET ORIGIN #1

$2.99

DC 

61

71

22.08

X-MEN LEGACY #257

$2.99

MAR

62

60

22.04

DEMON KNIGHTS #2 [*]

$2.99

DC 

63

62

21.71

DC UNIVERSE PRESENTS #2 [*]

$2.99

DC 

64

72

21.14

BTVS SEASON 9 FREEFALL #2

$2.99

DAR

65

64

21.10

FRANKENSTEIN AGENT OF SHADE #2 [*]

$2.99

DC 

66

74

20.94

HUNTRESS #1

$2.99

DC 

67

65

20.83

GRIFTER #2 [*]

$2.99

DC 

68

43

20.80

ALL STAR WESTERN #2 [*]

$3.99

DC 

69

66

20.56

BLUE BEETLE #2 [*]

$2.99

DC 

70

68

20.13

RESURRECTION MAN #2 [*]

$2.99

DC 

71

70

20.00

CAPTAIN ATOM #2 [*]

$2.99

DC 

72

56

18.92

ASTONISHING X-MEN #43

$3.99

MAR

73

75

18.83

HAWK AND DOVE #2 [*]

$2.99

DC 

74

122

18.80

AVENGERS 1959 #1

$2.99

MAR

75

76

18.77

MISTER TERRIFIC #2 [*]

$2.99

DC 

76

85

18.71

VENOM #8

$2.99

MAR

77

86

18.58

CAPTAIN AMERICA AND BUCKY #623

$2.99

MAR

78

84

18.43

WALKING DEAD #90 (MR)

$2.99

IMA

79

87

18.18

WALKING DEAD #89 (MR)

$2.99

IMA

80

77

18.11

VOODOO #2

$2.99

DC 

81

78

18.06

I VAMPIRE #2 [*]

$2.99

DC 

82

90

17.77

SHADE #1

$2.99

DC 

83

63

17.64

BATMAN ODYSSEY VOL 2 #1

$3.99

DC 

84

82

17.07

OMAC #2 [*]

$2.99

DC 

85

83

16.89

STATIC SHOCK #2 [*]

$2.99

DC 

86

88

16.55

BLACKHAWKS #2 [*]

$2.99

DC 

87

61

16.41

MEN OF WAR #2 [*]

$3.99

DC 

88

91

16.38

AQUAMAN #1

$2.99

DC 

89

92

16.27

JOURNEY INTO MYSTERY #629

$2.99

MAR

90

95

16.07

JOURNEY INTO MYSTERY #630

$2.99

MAR

91

94

15.98

DEADPOOL #45

$2.99

MAR

92

73

15.94

MOON KNIGHT #6

$3.99

MAR

93

96

15.94

GREEN LANTERN #1

$2.99

DC 

94

97

15.67

HULK #42

$2.99

MAR

95

98

15.59

DEADPOOL #44

$2.99

MAR

96

99

15.30

PENGUIN PAIN AND PREJUDICE #1

$2.99

DC 

97

102

15.29

SUPERIOR #5 (MR)

$2.99

MAR

98

100

15.22

DETECTIVE COMICS #1

$2.99

DC 

99

104

14.99

PUNISHER #4

$2.99

MAR

100

106

14.91

SUPERIOR #6 (MR)

$2.99

MAR

 

TOP 100 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in October 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

3

3.27

FLASHPOINT HC

$22.99

DC 

2

1

2.71

WALKING DEAD HC VOL 07 (MR)

$34.99

IMA

3

5

2.50

BATMAN ARKHAM CITY HC

$22.99

DC 

4

14

2.40

UNWRITTEN TP VOL 04 LEVIATHAN (MR)

$14.99

DC 

5

59

2.04

STAR WARS THE CLONE WARS STRANGE ALLIES TP

$7.99

DAR

6

12

1.94

AMERICAN VAMPIRE TP VOL 01 (MR)

$19.99

DC 

7

30

1.93

WALKING DEAD SURVIVORS GUIDE TP

$12.99

IMA

8

6

1.81

ALL STAR SUPERMAN TP

$29.99

DC 

9

13

1.72

ALAN MOORE NEONOMICON TP (MR)

$19.99

AVA

10

10

1.65

ULT COMICS SPIDER-MAN DOSM PREM HC

$24.99

MAR

11

11

1.64

DANIEL CLOWES DEATH-RAY HC (MR)

$19.95

DRA

12

40

1.60

AXE COP TP VOL 02 BAD GUY EARTH

$12.99

DAR

13

31

1.50

CAPTAIN AMERICA TRIAL OF CAPTAIN AMERICA TP

$19.99

MAR

14

45

1.49

INVINCIBLE IRON MAN TP VOL 07 MY MONSTERS

$15.99

MAR

15

43

1.43

X-23 TP VOL 01 KILLING DREAM

$16.99

MAR

16

38

1.35

ULTIMATE COMICS AVENGERS BLADE VS AVENGERS TP

$19.99

MAR

17

20

1.31

TWILIGHT MANGA GN VOL 02

$19.99

HAC

18

52

1.31

VENOM TP LETHAL PROTECTOR

$16.99

MAR

19

24

1.28

FREAKANGELS TP VOL 06 (MR)

$19.99

AVA

20

25

1.28

BLADE OF THE IMMORTAL TP VOL 24 MASSACRE

$19.99

DAR

21

32

1.28

FANTASTIC FOUR BY JONATHAN HICKMAN TP VOL 04

$19.99

MAR

22

84

1.27

WALKING DEAD TP VOL 01 DAYS GONE BYE

$9.99

IMA

23

21

1.27

BATMAN THE LONG HALLOWEEN TP

$24.99

DC 

24

44

1.26

RED HULK PLANET RED HULK TP

$19.99

MAR

25

53

1.23

BATMAN LIFE AFTER DEATH TP

$14.99

DC 

26

105

1.17

SONIC THE HEDGEHOG ARCHIVES TP VOL 16

$7.95

ARC

27

36

1.15

SHIELD TP ARCHITECTS OF FOREVER

$19.99

MAR

28

27

1.14

BATMAN EYE OF THE BEHOLDER HC

$22.99

DC 

29

39

1.08

INCORRUPTIBLE TP VOL 05

$16.99

BOO

30

42

1.06

GOTHAM CENTRAL TP BOOK 03 ON THE FREAK

$19.99

DC 

31

90

1.05

GATE 7 TP VOL 01

$10.99

DAR

32

68

1.04

YOTSUBA & ! GN VOL 10

$11.99

HAC

33

7

1.03

100 BULLETS HC BOOK 01 (MR)

$49.99

DC 

34

33

1.01

ULTIMATE COMICS X ORIGINS PREM HC

$24.99

MAR

35

64

0.97

SONIC THE HEDGEHOG LEGACY VOL 01

$14.95

ARC

36

74

0.94

BLACK BUTLER TP VOL 07

$11.99

HAC

37

54

0.92

DARK TOWER FALL OF GILEAD TP

$19.99

MAR

38

87

0.90

GANTZ TP VOL 19

$12.99

DAR

39

51

0.89

SAVAGE SWORD OF KULL TP VOL 02

$19.99

DAR

40

34

0.88

WARLORD OF MARS TP

$24.99

DYN

41

118

0.87

BATTLE ANGEL ALITA LAST ORDER TP VOL 15

$9.99

VIZ

42

28

0.87

MARVEL FIRSTS 1960S TP

$29.99

MAR

43

17

0.86

JUSTICE LEAGUE GENERATION LOST HC VOL 02

$39.99

DC 

44

97

0.86

THOR TRIALS OF LOKI TP

$16.99

MAR

45

119

0.86

VAMPIRE KNIGHT TP VOL 13

$9.99

VIZ

46

60

0.83

DOCTOR STRANGE TP STRANGE TALES

$29.99

MAR

47

89

0.81

WALKING DEAD TP VOL 14 NO WAY OUT (MR)

$14.99

IMA

48

66

0.80

FANTASTIC FOUR 1234 PREM HC

$19.99

MAR

49

70

0.76

SPIDER-MAN RETURN OF ANTI-VENOM PREM HC

$19.99

MAR

50

49

0.76

BIRDS OF PREY HC VOL 02 DEATH OF ORACLE

$24.99

DC 

51

50

0.75

NEW TEEN TITANS GAMES HC

$24.99

DC 

52

9

0.75

MMW INCREDIBLE HULK HC VOL 06

$59.99

MAR

53

131

0.75

ROSARIO VAMPIRE SEASON II TP VOL 06

$9.99

VIZ

54

55

0.74

PUNISHERMAX PREM HC FRANK

$24.99

MAR

55

78

0.73

MARZI TP

$17.99

DC 

56

102

0.73

SOUL EATER TP VOL 07

$11.99

HAC

57

98

0.72

WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG)

$14.99

IMA

58

63

0.71

SUPERMAN BATMAN SORCERER KINGS HC

$22.99

DC 

59

8

0.71

MMW ATLAS ERA STRANGE TALES HC VOL 05

$64.99

MAR

60

57

0.71

MMW AMAZING SPIDER-MAN TP VOL 06

$24.99

MAR

61

22

0.70

BLOOM COUNTY COMPLETE LIBRARY HC VOL 05

$39.99

IDW

62

142

0.69

BAKUMAN TP VOL 07

$9.99

VIZ

63

61

0.68

HARK A VAGRANT HC (MR)

$19.95

DRA

64

85

0.68

WARLORD OF MARS DEJAH THORIS TP VOL 01 COLOSSUS OF MARS (MR)

$16.99

DYN

65

108

0.67

BATMAN DARK KNIGHT RETURNS TP

$14.99

DC 

66

144

0.67

WARRIORS THREE TP DOG DAY AFTERNOON

$15.99

MAR

67

19

0.67

LEGION OF SUPER HEROES THE CURSE DELUXE ED

$49.99

DC 

68

37

0.67

PRINCE VALIANT HC VOL 04 1943-1944

$29.99

FAN

69

4

0.66

ABSOLUTE IDENTITY CRISIS HC

$99.99

DC 

70

92

0.66

SUPERMAN MON EL TP VOL 02 MAN OF VALOR

$17.99

DC 

71

220

0.65

SMURFS GN VOL 08 SMURF APPRENTICE

$5.99

NBM

72

69

0.65

WORLD OF WARCRAFT CURSE OF THE WORGEN HC

$22.99

DC 

73

113

0.64

VICTORIAN UNDEAD II TP SHERLOCK HOLMES VS DRACULA

$14.99

DC 

74

65

0.64

WOLVERINE WOLVERINES REVENGE PREM HC

$24.99

MAR

75

2

0.64

X-MEN CLAREMONT AND LEE OMNIBUS HC VOL 01

$125.00

MAR

76

35

0.61

HOLY TERROR HC (MR)

$29.99

LEG

77

126

0.61

NAOKI URASAWA 20TH CENTURY BOYS GN VOL 17

$12.99

VIZ

78

88

0.61

WITCHBLADE REDEMPTION TP VOL 03

$19.99

IMA

79

122

0.60

GREEN LANTERN THE MOVIE PREQUELS TP

$14.99

DC 

80

46

0.60

DANGER GIRL DLX ED TP

$29.99

IDW

81

47

0.59

DISNEY MICKEY MOUSE HC VOL 02 TREASURE ISLAND

$29.99

FAN

82

71

0.59

MMW FANTASTIC FOUR TP VOL 07

$24.99

MAR

83

58

0.59

CAPTAIN AMERICA RED GLARE PREM HC

$29.99

MAR

84

109

0.59

HIGH SCHOOL OF DEAD GN VOL 04 (MR)

$13.99

HAC

85

23

0.59

X-MEN X-CUTIONERS SONG HC

$49.99

MAR

86

94

0.58

INVADERS NOW TP

$19.99

MAR

87

205

0.57

POKEMON ADVENTURES PLATINUM GN VOL 03

$7.99

VIZ

88

135

0.56

BATMAN YEAR ONE DELUXE SC

$14.99

DC 

89

41

0.56

SPIDER-MAN COMPLETE BEN REILLY EPIC TP BOOK 02

$39.99

MAR

90

15

0.55

MANARA LIBRARY HC VOL 01

$59.99

DAR

91

101

0.54

X-MEN LEGACY LOST LEGIONS PREM HC

$19.99

MAR

92

99

0.54

GI JOE V2 ONGOING TP VOL 01 COBRA CIVIL WAR

$17.99

IDW

93

111

0.54

GREEN WOMAN TP (MR)

$17.99

DC 

94

115

0.53

DARKWING DUCK TP VOL 03 FOWL DISPOSITION

$14.99

BOO

95

136

0.53

NEW X-MEN BY GRANT MORRISON GN TP BOOK 06

$14.99

MAR

96

93

0.52

ANGEL AFTER THE FALL TP VOL 03

$19.99

IDW

97

180

0.51

BLUE EXORCIST GN VOL 04

$9.99

VIZ

98

134

0.51

SPICE AND WOLF GN VOL 05 (MR)

$12.99

HAC

99

121

0.51

SUPERMAN NIGHTWING AND FLAMEBIRD TP VOL 02

$17.99

DC 

100

156

0.50

CHEW TP VOL 04 FLAMBE (MR)

$12.99

IMA

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