FACING FEAR: Fraction and Brevoort Reflect on FEAR ITSELF
FACING FEAR: FEAR ITSELF Wrap-Up
Matt Fraction: The early word is, the orders are super-strong. So we've basically come to the direct market and said, "please trust us. We can't tell you anything about it, but it's important." Seems like it worked.
Brevoort: The response I've seen to the first issue has been very, very good. People seem to really be on board with it, and it's going to come out twice a month, like a rocket.
But again, we split up the aftermath stuff into a couple of different places. There are all the books that are being labeled as "Shattered Heroes," there are individual things like Battle Scars, there's the launch of Incredible Hulk, there's Defenders. It's not that different, I think the one thing that it has that previous ones didn't was something like The Fearless, which rolls right out of it on a really aggressive schedule. So maybe that's the thing that makes it seem a little bit different, and certainly the fact that the Fear Itself name will now live on for another five or six months on that title, where usually we get to the end of one of these events, and you don't see a lot of "Siege aftermath" beyond a month or two. But we're going to be moving onto the next series of things. "Shattered Heroes" will be a banner for a while, then the next sort of major movement for the Marvel Universe will begin to roll out.
I don't expect that it's going to overstay it's welcome, it's just a slightly different thing than we've done before — which is the kind of thing we should be doing all the time.
Last month, it came up in conversation that Fear Itself had a working title that that you both didn't want to talk about then, because it would spoil issue #7. Now that it's out, can we hear what it was?
Fraction: For a while, it was called "Planet Avengers." Specifically because of that ending where everybody is an Avenger now, and everybody rises up and fights alongside the Avengers.
Brevoort: For about the first month, it was "Planet Avengers," and we only moved off of that as the story developed in different areas, and it really seemed to be something that described the events of the last issue, but not necessarily the six leading up to it. Making your title "Rosebud is the Sled" was not the best idea, so we kind of moved away from that. But it's a good title, and don't be surprised if we come back around to something called "Planet Avengers" at some point, because we like the sound of it.
Nrama: One thing that's struck me personally is the amount of negativity that certain folks seem to have towards this story. While I've also encountered many people who love it, it seems to be polarizing in a way that I wouldn't expect. I haven't really monitored a big Marvel event this closely before — is that the case with all of them, for the most part?
Brevoort: Yeah. It literally happens with all of them. Take the most successful one there is, Civil War. I spent a really, really late night one night on the Newsarama boards answering questions about why Civil War was late all those months ago, and some people still haven't forgiven me for that.
It has nothing to do with, necessarily, how good or bad Fear Itself was, there's always going to be some golden perfect that you can never quite reach with these things, and people are going to want the other thing. We're going to do the next one, and people are going to go, "Why was that not as good as Fear Itself? Couldn't Matt and Stuart do another one of these?" They're almost always better in hindsight, to a certain degree, partly because the expectation level is just so high.
There's no getting around it: As comic book readers now, we live in a fairly cynical age. Anything that we do, there's always somebody there to kind of go, "Eh. That again?" "Captain America picks up Thor's hammer? Eh. Saw him do that before. What else you got?" That's the old, jaded, "I've seen it all and I've now spent too much time trying to look behind the curtain" fan, and it's not like it's not a legitimate point of view, but I can't let myself be guided so much by that, because if I did, we just wouldn't publish comics anymore. There's a whole audience that hasn't seen any of these things before, and whether you have or not, that moment is cool. I'll go to my grave saying that page where Cap picks up the hammer, and goes, "Avengers Assemble," that's a cool, big, payoff moment for the story. If it didn't work for you as a reader, then it didn't work for you. I happen to think that moment works really, really well, but that's just my opinion, and as a reader, you pay your money, and you get to have your take on it.
And that moment was what kept me sane writing X-Men. If you're not infuriating people, somewhere, you're not doing your job as a writer on X-Men, and the numbers back you up. We made Uncanny a top 10 book again.
When you get people riled up, it's like, OK, that's good. People are talking about it. I'd rather people be riled up about it than sort of passively accepting it as being nothing more than un-offensive or whatever.
Get them excited, talking, and arguing, and go out and write your own comics, and then come back in 10 years and do an event that's better. So apparently this was all born somewhere between my loving Secret Wars and hating Secret Wars II. [Laughs.]
Nrama: And it's interesting, because it seems like a lot of the negativity isn't even specific complaints or criticisms — there are people who are turned off simply because it's a Marvel event that exists.
Fraction: Right. "It wasn't the last comic book I ever need to read." "It wasn't as good as my collective memory of every event." Which is what I was wrestling with the entire time as the guy writing it. I had a stack of the event books that I loved, the events that I was really looking at, trying to pick apart, next to me, basically for 16 months. Sitting at arm's reach, just looking at me in the face, every day. "You know what this book isn't better than? Secret Wars. And Crisis. And Final Crisis. And Secret Invasion. And Civil War." That was my metric, this giant f*ck you pile of great comics that mocked my giftless rage everyday. [Laughs.]
Nrama: So to end things on a positive note, Matt, Tom, are there any moments in the series that you're particularly proud of, or reflect back on fondly?
Fraction: It's all terrible. That's just the way my mind works. The worst comic I've ever written is the one that just came out; the best one I've ever written is the script I just turned in. The thing I can irrevocably take pride in is that it sold as well as it did, and continues to sell as well as it did. The industry is a little down right now and we needed a book that was going to move units all summer long.
Brevoort: There are lots of little moments and bits and bobs scattered throughout. The two things are, one, really Stuart, Wade [Von Grawbadger] and Laura [Martin] stepping up in a big way, quality-wise as well as quantity-wise. There are some astonishingly good graphics in the course of these seven issues, and it's a lot of pages, beyond the fact that it was seven issues. The first one was big, the last one was big, and these guys did it all, got it done on time, hit all of their marks, did beautiful work that will last the test of time, and I don't think we should lose sight of that.
Fraction: And secretly, Tom and I are both Libertarians, and we've been looking for ways to further our agenda. [Laughs.] It's a big victory for Libertarians everywhere. Mow your own f*cking yards, people.Past installments of Newsarama's Facing Fear column:
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #7
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #6
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #5
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #4
- FACING FEAR: Fraction, Brubaker & Brevoort on FEAR ITSELF #3
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #2
- FACING FEAR: Q&A with Fraction & Brevoort on FEAR ITSELF #1