Marvel has sent retailers a postcard with the phrase "It's coming," Bleeding Cool reports.
What exactly "It's coming" is referring to is currently a mystery, but the URL marvel.com/itscoming redirects to Marvel.com's upcoming liveblog of next Saturday's Cup O' Joe panel at New York Comic Con. Look for much more details then, as Newsarama will be there, covering it live.
It's easy to speculate what the message might be alluding to, with guesses thus far ranging from across-the-board same-day digital releases (which would seem to be an odd thing to tease to retailers in this manner) or a line-wide relaunch in the vein of DC's "The New 52." It could very well be something considerably less sweeping, like a character return or long-awaited news on Marvelman plans. (Or, of course, none of the above.) Either way, it's all wild guesses at this point, and will likely remain so until next week.
Here's the official write-up of the Cup O' Joe panel — to be held 5 p.m. to 6 p.m. Saturday, Oct. 15 at the "MTV Theater" — though it's typically broad and essentially devoid of clues:
"This is it Mighty Marvel fans, the no-holds-barred, anything goes, full of surprises panel you wait all year for, and it's here! Marvel's Chief Creative Officer Joe Quesada takes on all questions, shocks the audience with jaw-dropping announcements, and keeps you guessing with surprise guests. You never know who will show up, but you better be here, because this is the panel that everyone will be talking about!"
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