No 'DCnU Effect' In July 2011 Sales, SPIDER-ISLAND Rules

Best Shots Extra: SPIDER-ISLAND Prelude

Diamond Comic Distributors released their preliminary July 2011 sales charts for the comic book Direct Market on Friday, and there is still no obvious sign of any DC reboot effect on the publisher's July sales. 



With the news of the DC "soft" reboot breaking May 31st, July would have been the first full month retailers could fully adjust their orders up or down in response, given the perceived "lame duck" nature of the DC Universe line through the August titles. Comic shop owners and managers had up to June 16th (over two weeks after the announcement) to adjust their orders up or down on titles that went on sale July 6th, and an additional week to adjust orders for each subsequent shipping week in July (i.e. they could adjust sales on titles on sale July 27th up to July 7th, more than 5 weeks after the announcement).

So did they? According to Diamond's figures July comic book unit sales were down 4.59% compared to June (which had 5 weeks of shipping), and down just 0.52% vs. July 2010. 

As to Market Share, DC's remained essentially static as compared to June, though with slight gains month-to-month. DC accounted for 34.76% of Unit Sales in July. That figure was 33.17% in June. Their Dollar Share was 30.55% in July vs. 28.03% in June.

Marvel's Market Share also went up just slightly in July, going from 43.04% Unit Share and 39.32% Dollar Share in June to 43.59% and 39.43% last month, respectively.

So if readers made any great moves dropping (or adding) DC titles in response to the news, there was no evidence of it at the wholesale level in July.

 

Marvel had the three top-selling comic books of the month in Amazing Spider-Man #666 (the bestselling title by a substantial margin) a prelude to "Spider-Island", the relaunch of Captain America (new #1's work), and Fear Itself #4. 

DC's bestselling book was Flashpoint #3.

The bestselling graphic novel of the month was Top Shelf's The League of Extraordinary Gentlemen III: Century #2: 1969 by Alan Moore and Kevin O'Neill, also by a substantial margin.

The July 2011 Market Share charts, Top 100 sales charts for comic books and graphic novels (with sales indexes), and the Comparative Sales Statistics charts all follow below, after the Facebook plug-in.

 Got a comment? There's lots of conversation on Newsarama's FACEBOOK and TWITTER!

TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

39.43%

43.59%

DC COMICS

30.55%

34.76%

IDW PUBLISHING

5.32%

3.76%

IMAGE COMICS

4.50%

4.52%

DARK HORSE COMICS

3.69%

2.74%

DYNAMITE ENTERTAINMENT

2.83%

2.58%

BOOM! STUDIOS

1.57%

1.36%

EAGLEMOSS PUBLICATIONS LTD

1.00%

0.23%

TOP SHELF PRODUCTIONS

0.97%

0.36%

VIZ LLC

0.94%

0.40%

OTHER NON-TOP 10

9.21%

5.70%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2011 VS. JUNE 2011

COMICS

-5.26%

-4.59%

GRAPHIC NOVELS

-16.12%

-13.27%

TOTAL COMICS/GN

-8.94%

-5.33%

JULY 2011 VS. JULY 2010

COMICS

-4.27%

-0.52%

GRAPHIC NOVELS

-10.10%

-13.19%

TOTAL COMICS/GN

-6.17%

-1.64%

YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010

COMICS

-7.26%

-6.46%

GRAPHIC NOVELS

-6.58%

-11.01%

TOTAL COMICS/GN

-7.04%

-6.85%

 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in July 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

263.83

AMAZING SPIDER-MAN #666

$3.99

MAR

2

2

188.63

CAPTAIN AMERICA #1

$3.99

MAR

3

3

181.83

FEAR ITSELF #4

$3.99

MAR

4

4

167.38

FLASHPOINT #3

$3.99

DC 

5

11

145.02

GREEN LANTERN #67

$2.99

DC 

6

6

126.24

DAREDEVIL #1

$3.99

MAR

7

15

122.20

BATMAN THE DARK KNIGHT #3

$2.99

DC 

8

8

121.79

AVENGERS #15

$3.99

MAR

9

7

119.03

WAR OF THE GREEN LANTERNS AFTERMATH #1

$3.99

DC 

10

16

118.39

GREEN LANTERN CORPS #61

$2.99

DC 

11

5

113.51

X-MEN SCHISM #1

$4.99

MAR

12

9

113.47

NEW AVENGERS #14

$3.99

MAR

13

20

112.73

GREEN LANTERN CORPS #62

$2.99

DC 

14

22

111.58

BATMAN THE DARK KNIGHT #4

$2.99

DC 

15

12

111.33

UNCANNY X-MEN #540

$3.99

MAR

16

10

110.83

AMAZING SPIDER-MAN #665

$3.99

MAR

17

14

108.70

UNCANNY X-MEN #541

$3.99

MAR

18

28

108.20

FF #6

$2.99

MAR

19

13

107.84

UNCANNY X-FORCE #12

$3.99

MAR

20

27

107.37

BATMAN AND ROBIN #25

$2.99

DC 

21

30

105.13

FF #7

$2.99

MAR

22

31

100.00

BATMAN #712

$2.99

DC 

23

43

99.61

CAPTAIN AMERICA AND BUCKY #620

$2.99

MAR

24

26

95.52

ULTIMATE COMICS FALLOUT #1

$3.99

MAR

25

35

93.58

GREEN LANTERN EMERALD WARRIORS #12

$2.99

DC 

26

17

90.91

SECRET AVENGERS #15

$3.99

MAR

27

33

88.30

ULTIMATE COMICS FALLOUT #2

$3.99

MAR

28

21

87.87

X-MEN SCHISM #2

$3.99

MAR

29

18

87.87

X-MEN #14

$3.99

MAR

30

19

86.77

MIGHTY THOR #4

$3.99

MAR

31

34

86.59

ULTIMATE COMICS FALLOUT #3

$3.99

MAR

32

38

84.74

JUSTICE LEAGUE OF AMERICA #59

$2.99

DC 

33

23

83.76

X-MEN #15

$3.99

MAR

34

24

83.21

ULTIMATE AVENGERS VS NEW ULTIMATES #6

$3.99

MAR

35

25

81.95

WOLVERINE #12

$3.99

MAR

36

40

80.50

X-MEN LEGACY #252

$2.99

MAR

37

32

80.39

GHOST RIDER #1

$3.99

MAR

38

39

80.29

BRIGHTEST DAY AFTERMATH SEARCH FOR SWAMP THING #2

$2.99

DC 

39

29

79.89

INVINCIBLE IRON MAN #506

$3.99

MAR

40

41

79.32

FLASHPOINT BATMAN KNIGHT OF VENGEANCE #2

$2.99

DC 

41

42

78.24

ACTION COMICS #903

$2.99

DC 

42

46

77.08

FEAR ITSELF UNCANNY X-FORCE #1

$2.99

MAR

43

44

76.26

DETECTIVE COMICS #879

$2.99

DC 

44

45

75.09

DETECTIVE COMICS #880

$2.99

DC 

45

47

71.32

SUPERMAN #713

$2.99

DC 

46

36

69.27

ASTONISHING X-MEN #40

$3.99

MAR

47

49

68.31

VENOM #5 SPI

$2.99

MAR

48

48

67.53

FLASHPOINT ABIN SUR THE GREEN LANTERN #2

$2.99

DC 

49

51

65.74

JOURNEY INTO MYSTERY #625

$2.99

MAR

50

37

65.72

MOON KNIGHT #3

$3.99

MAR

51

52

62.52

WALKING DEAD #87

$2.99

IMA

52

53

60.97

FLASHPOINT HAL JORDAN #2

$2.99

DC 

53

54

60.36

FLASHPOINT PROJECT SUPERMAN #2

$2.99

DC 

54

59

59.52

FEAR ITSELF WOLVERINE #1

$2.99

MAR

55

55

59.32

FLASHPOINT WONDER WOMAN AND THE FURIES #2

$2.99

DC 

56

62

59.00

HULK #37

$2.99

MAR

57

56

58.94

FLASHPOINT EMPEROR AQUAMAN #2

$2.99

DC 

58

66

58.70

FEAR ITSELF FF #1

$2.99

MAR

59

58

57.84

WONDER WOMAN #613

$2.99

DC 

60

60

57.51

FLASHPOINT THE WORLD OF FLASHPOINT #2

$2.99

DC 

61

64

55.76

HULK #36

$2.99

MAR

62

65

55.50

INCREDIBLE HULKS #632

$2.99

MAR

63

63

55.26

BOOSTER GOLD #46

$2.99

DC 

64

68

54.42

NEW MUTANTS #27

$2.99

MAR

65

70

54.12

THUNDERBOLTS #160

$2.99

MAR

66

72

53.52

FEAR ITSELF SPIDER-MAN #3

$2.99

MAR

67

69

53.42

FLASHPOINT KID FLASH LOST #2

$2.99

DC 

68

67

53.30

RED ROBIN #25

$2.99

DC 

69

73

53.13

DEADPOOL #40

$2.99

MAR

70

74

52.96

INCREDIBLE HULKS #633

$2.99

MAR

71

71

52.74

BIRDS OF PREY #14

$2.99

DC 

72

87

52.28

ALPHA FLIGHT #2

$2.99

MAR

73

76

51.63

SUPERMAN BATMAN #86

$2.99

DC 

74

77

51.60

JUSTICE SOCIETY OF AMERICA #53

$2.99

DC 

75

79

51.29

FLASHPOINT CITIZEN COLD #2

$2.99

DC 

76

81

50.94

FLASHPOINT DEADMAN AND THE FLYING GRAYSONS #2

$2.99

DC 

77

85

50.85

NEW MUTANTS #28

$2.99

MAR

78

82

50.59

BATMAN GATES OF GOTHAM #3

$2.99

DC 

79

50

50.35

VENGEANCE #1

$3.99

MAR

80

84

50.10

FLASHPOINT SECRET SEVEN #2

$2.99

DC 

81

86

49.79

FLASHPOINT DEATHSTROKE THE CURSE OF RAVAGER #2

$2.99

DC 

82

83

49.76

GREEN ARROW #14

$2.99

DC 

83

95

49.39

AVENGERS ACADEMY #16

$2.99

MAR

84

90

48.59

FLASHPOINT LOIS LANE AND THE RESISTANCE #2

$2.99

DC 

85

91

48.25

X-FACTOR #222

$2.99

MAR

86

92

47.88

X-23 #12

$2.99

MAR

87

94

47.76

FEAR ITSELF DEADPOOL #2

$2.99

MAR

88

93

47.27

FLASHPOINT LEGION OF DOOM #2

$2.99

DC 

89

98

46.51

FLASHPOINT FRANKENSTEIN CREATURES OF UNKNOWN #2

$2.99

DC 

90

105

45.16

DAKEN DARK WOLVERINE #11

$2.99

MAR

91

102

45.03

TEEN TITANS #98

$2.99

DC 

92

103

44.95

TEEN TITANS #97

$2.99

DC 

93

104

44.65

BATMAN BEYOND #7

$2.99

DC 

94

106

44.65

FLASHPOINT THE OUTSIDER #2

$2.99

DC 

95

110

44.15

SECRET WARRIORS #28

$2.99

MAR

96

107

44.02

BATGIRL #23

$2.99

DC 

97

119

43.13

BLACK PANTHER MAN WITHOUT #521

$2.99

MAR

98

111

43.01

SUPERBOY #9

$2.99

DC 

99

61

42.93

FEAR ITSELF HOME FRONT #4

$3.99

MAR

100

114

42.40

LEGION OF SUPER HEROES #15

$2.99

DC 

 

TOP 100 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in July 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

44.12

LOEG III CENTURY #2 1969 (MR)

$9.95

TOP

2

19

14.45

CONAN THE BARBARIAN MASK OF ACHERON

$6.99

DAR

3

2

12.23

KICK-ASS TP (MR)

$19.99

MAR

4

3

12.01

BLACKEST NIGHT TP

$19.99

DC 

5

7

8.50

BLACKEST NIGHT GREEN LANTERN TP

$19.99

DC 

6

12

7.62

JACK OF FABLES TP VOL 09 THE END (MR)

$17.99

DC 

7

50

7.48

STAR WARS CLONE WARS YR TV TP VOL 06 STARCRUSHER TRAP

$7.99

DAR

8

10

7.36

BLACKEST NIGHT GREEN LANTERN CORPS TP

$19.99

DC 

9

13

7.35

NORTHLANDERS TP VOL 05 METAL (MR)

$17.99

DC 

10

14

7.11

INCOGNITO TP  VOL 02 BAD INFLUENCES (MR)

$17.99

MAR

11

23

6.22

WALKING DEAD TP VOL 14 NO WAY OUT (MR)

$14.99

IMA

12

8

5.79

LOCKE & KEY HC VOL 04 KEYS TO THE KINGDOM

$24.99

IDW

13

16

5.75

BLACKEST NIGHT BLACK LANTERN CORPS TP VOL 01

$19.99

DC 

14

11

5.69

BATMAN BRUCE WAYNE THE ROAD HOME HC

$24.99

DC 

15

17

5.66

BLACKEST NIGHT RISE OF THE BLACK LANTERNS TP

$19.99

DC 

16

18

5.66

BLACKEST NIGHT BLACK LANTERN CORPS TP VOL 02

$19.99

DC 

17

4

5.30

BATMAN HUSH UNWRAPPED DELUXE ED HC

$39.99

DC 

18

21

5.24

BLACKEST NIGHT TALES OF THE CORPS TP

$19.99

DC 

19

15

4.97

SCARLET PREM HC BOOK ONE (MR)

$24.99

MAR

20

20

4.77

LOCKE & KEY TP VOL 03 CROWN OF SHADOWS

$19.99

IDW

21

5

4.74

JUSTICE HC

$39.99

DC 

22

40

4.64

DEADPOOL TP VOL 06 I RULE YOU SUCK

$15.99

MAR

23

27

4.60

STAR WARS KNIGHT ERRANT TP VOL 01 AFLAME

$17.99

DAR

24

57

4.54

CAPTAIN AMERICA FIRST VENGEANCE TP

$14.99

MAR

25

26

4.44

AVENGERS BY BRIAN MICHAEL BENDIS TP VOL 01

$19.99

MAR

26

28

4.34

NEW AVENGERS BY BRIAN MICHAEL BENDIS TP VOL 01

$19.99

MAR

27

29

4.24

GOTHAM CENTRAL TP BOOK 02 JOKERS AND MADMEN

$19.99

DC 

28

45

4.17

AVENGERS ACADEMY TP VOL 01 PERMANENT RECORD

$19.99

MAR

29

39

4.16

USAGI YOJIMBO TP VOL 25 FOX HUNT

$16.99

DAR

30

22

4.09

SAGA OF THE SWAMP THING HC BOOK 05 (MR)

$24.99

DC 

31

33

4.07

SECRET AVENGERS TP VOL 01 MISSION TO MARS

$19.99

MAR

32

25

3.99

AVENGERS BY BRIAN MICHAEL BENDIS PREM HC VOL 02

$24.99

MAR

33

36

3.86

SHOWCASE PRESENTS DOC SAVAGE TP

$19.99

DC 

34

66

3.85

INCREDIBLE HULKS TP PLANET SAVAGE

$15.99

MAR

35

56

3.83

CASANOVA GULA TP (MR)

$14.99

MAR

36

87

3.78

YU-GI-OH 5DS GN VOL 01

$9.99

VIZ

37

81

3.55

HEROES FOR HIRE TP CONTROL

$15.99

MAR

38

74

3.52

BLACK PANTHER MAN WITHOUT FEAR TP VOL 01 URBAN JUNGLE

$16.99

MAR

39

70

3.33

BLACK BUTLER TP VOL 06

$11.99

HAC

40

100

3.32

CAPTAIN AMERICA HAIL HYDRA TP

$14.99

MAR

41

82

3.29

NEGIMA GN VOL 30 (MR)

$10.99

RAN

42

38

3.27

GREEN ARROW HC VOL 01 INTO THE WOODS

$22.99

DC 

43

53

3.26

X-FILES 30 DAYS OF NIGHT TP (MR)

$17.99

DC 

44

114

3.23

WALKING DEAD TP VOL 01 DAYS GONE BYE

$9.99

IMA

45

34

3.21

STAND NO MANS LAND PREM HC

$24.99

MAR

46

6

3.21

DAVE STEVENS COMPLETE SKETCHBOOK COLL HC

$50.00

IDW

47

37

3.17

ATOMIC ROBO TP VOL 05 DEADLY ART OF SCIENCE

$19.95

RED

48

97

3.17

HAWKEYE TP BLINDSPOT

$15.99

MAR

49

44

3.06

BATMAN STREETS OF GOTHAM HC VOL 03 HOUSE OF HUSH

$22.99

DC 

50

51

3.03

COWBOYS HC (MR)

$19.99

DC 

51

77

3.03

STEVE ROGERS TP SUPER-SOLDIER

$14.99

MAR

52

64

3.00

HIGH SCHOOL OF DEAD GN VOL 03 (MR)

$13.99

HAC

53

129

2.94

BLACK WIDOW KISS OR KILL TP

$12.99

MAR

54

32

2.92

CLASSIC GI JOE TP VOL 12

$24.99

IDW

55

48

2.91

DAKEN AND X-23 PREM HC COLLISION

$24.99

MAR

56

9

2.90

MMW AVENGERS HC VOL 11

$54.99

MAR

57

88

2.87

THOR BLACK GALAXY SAGA TP

$19.99

MAR

58

55

2.87

SPIDER-MAN BLUE TP

$19.99

MAR

59

122

2.82

SPIDER-MAN FANTASTIC FOUR TP

$14.99

MAR

60

58

2.78

HALO TP BLOOD LINE (MR)

$19.99

MAR

61

43

2.78

BATMAN HUSH COMPLETE TP

$24.99

DC 

62

89

2.78

DEADPOOL PULP TP

$14.99

MAR

63

59

2.73

SPIDER-MAN ORIGIN OF SPECIES TP

$19.99

MAR

64

52

2.69

DANGER GIRL CAMPBELL SKETCHBOOK HC

$19.99

IDW

65

30

2.57

FLIGHT GN VOL 08

$27.00

RAN

66

61

2.55

WATCHMEN TP

$19.99

DC 

67

49

2.52

ASTONISHING SPIDER-MAN AND WOLVERINE PREM HC

$24.99

MAR

68

131

2.51

ROSARIO VAMPIRE SEASON II TP VOL 05

$9.99

VIZ

69

62

2.51

SPIDER-MAN AM I AN AVENGER TP

$29.99

MAR

70

94

2.49

THUNDERBOLTS TP VIOLENT REJECTION

$15.99

MAR

71

68

2.48

DOCTOR WHO ONGOING 2 TP VOL 01 RIPPER

$17.99

IDW

72

79

2.42

AMORY WARS SECRETS OF SILENT EARTH 3 TP VOL 03

$14.99

BOO

73

86

2.36

PENNY ARCADE TP VOL 07 BE GOOD LITTLE PUPPY

$15.00

RAN

74

71

2.35

X-FACTOR SCAR TISSUE PREM HC

$24.99

MAR

75

76

2.32

WOLVERINE WOLVERINE VS X-MEN PREM HC

$19.99

MAR

76

108

2.29

GREEN LANTERN REBIRTH TP NEW EDITION

$14.99

DC 

77

205

2.27

SMURFS GN VOL 07 THE ASTRO SMURF

$5.99

NBM

78

101

2.23

KULL TP VOL 02 HATE WITCH

$15.99

DAR

79

80

2.21

REVOLVER TP (MR)

$19.99

DC 

80

60

2.15

MMW X-MEN TP VOL 03

$24.99

MAR

81

73

2.12

TRANSFORMERS ONGOING TP VOL 03

$19.99

IDW

82

63

2.09

X-MEN LIFEDEATH PREM HC

$24.99

MAR

83

83

2.08

MAGIC KNIGHT RAYEARTH DH OMNIBUS ED VOL 01

$19.99

DAR

84

90

2.07

ESSENTIAL PETER PARKER SPECTACULAR SPIDER-MAN TP VOL 05

$19.99

MAR

85

121

2.04

SPAWN NEW BEGINNINGS TP VOL 01

$14.99

IMA

86

95

2.00

X-MEN LEGACY AFTERMATH PREM HC

$19.99

MAR

87

69

1.99

SPIDER-MAN DEATH JEAN DEWOLFF PREM HC

$24.99

MAR

88

35

1.98

INFINITY INC HC VOL 01 THE GENERATIONS SAGA

$39.99

DC 

89

154

1.97

LUCKY STAR GN VOL 08

$10.99

BAN

90

84

1.96

JERICHO TP SEASON 3

$19.99

IDW

91

125

1.95

WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG)

$14.99

IMA

92

72

1.94

MARVEL POINT ONE TP

$24.99

MAR

93

106

1.94

DISNEY TREASURY DONALD DUCK TP VOL 02

$14.99

BOO

94

24

1.92

DARK AVENGERS HC

$49.99

MAR

95

130

1.88

NEW X-MEN BY GRANT MORRISON TP BOOK 03

$14.99

MAR

96

215

1.88

MORNING GLORIES TP VOL 01 FOR A BETTER FUTURE

$9.99

IMA

97

102

1.88

ENDERS GAME SPEAKER FOR DEAD PREM HC

$24.99

MAR

98

75

1.86

WOLVERINE BEST THERE IS PREM HC CONTAGION

$24.99

MAR

99

123

1.79

ANITA BLAKE VAMPIRE HUNT CIRCUS DAMNED TP BOOK 01 (MR)

$16.99

MAR

100

93

1.78

VAMPIRELLA TP VOL 01 CROWN OF WORMS

$19.99

DYN

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