FEAR ITSELF #2 Out Runs FLASHPOINT #1 in May 2011 Sales

FACING FEAR: Q&A w/ Fraction & Brevoort

Marvel Unveils FEAR ITSELF #2 Cover
Marvel Unveils FEAR ITSELF #2 Cover
 

In figures that may come as a small surprise to comic book industry fans and pundits (but probably not to Marvel), Fear Itself #2 outsold DC Comics' Flashpoint #1 in the Direct Market in May 2011, this according to the sales figures released by Diamond Comic Distributors on Friday.

Marvel also enjoyed a fairly typical and sizable lead in Market Share in May, accounting for 46.35% of all comic books sold to retailers in May, and 42.45% of wholesale dollars spent, compared to 28.37% and 26.68% for DC, respectively.

Juxtaposed against DC's dominance of the industry news cycles the last 10-11 days, the figures either highlights the sometimes disconnect between industry/Internet "buzz" and sales, or DC's need for a bold game-changer ... or both.

Marvel managed to take six of May's 10 Ten on their way to their Market Share wins.

The Top Graphic Novel of the month was David Lapham and Gianluca Pagliaran's 3-D version of Garth Ennis' zombie series Crossed, giving Avatar Press a rare moment at the top of the one of the monthly charts. 

May 2011 overall was a down sales month overall. Comic book sales were off 2.66% in May compared to April and off 15.46% compared to May 2010. That latter number looks ugly on the surface until you realize May 2010 featured the debut of Avengers and Secret Avengers #1, Brightest Day #1 and #2, Batman: The Return of Bruce Wayne #1 and #2, and Marvel's Siege #4.

The Market Share chart, Comparative Sales Chart, and Top 100 Comic Book and Graphic Novel (with sales indexes) follow.

Look for more May 2011 sales analysis later this month.

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 42.45% 46.35%
DC COMICS 26.68% 28.37%
DARK HORSE COMICS 4.89% 3.59%
IMAGE COMICS 4.88% 5.35%
IDW PUBLISHING 4.60% 4.26%
DYNAMITE ENTERTAINMENT 2.83% 3.38%
BOOM! STUDIOS 2.33% 2.00%
ZENESCOPE ENTERTAINMENT 1.04% 0.96%
VIZ MEDIA 1.03% 0.47%
AVATAR PRESS 0.93% 0.76%
OTHER NON TOP-10 8.34% 4.51%
 

COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
MAY 2011 VS. APRIL 2011
COMICS -3.35% -2.66%
GRAPHIC NOVELS 4.99% 12.69%
TOTAL COMICS/GN -0.64% -1.42%
MAY 2011 VS. MAY 2010
COMICS -14.39% -15.46%
GRAPHIC NOVELS -4.42% -3.14%
TOTAL COMICS/GN -11.21% -14.46%
YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010
COMICS -8.50% -8.80%
GRAPHIC NOVELS -5.41% -9.80%
TOTAL COMICS/GN -7.51% -8.89%
 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in May 2011

QTY

RANK

DOLLAR

RANK

INDEX   DESCRIPTION PRICE VENDOR
1 1 174.85   FEAR ITSELF #2 $3.99 MAR
2 2 157.90   FLASHPOINT #1 $3.99 DC
3 8 136.82   GREEN LANTERN #66 $2.99 DC
4 3 123.60   AVENGERS #13 FEAR $3.99 MAR
5 15 121.42   FF #3 $2.99 MAR
6 19 110.67   GREEN LANTERN CORPS #60 $2.99 DC
7 21 109.96   FF #4 $2.99 MAR
8 20 109.79   BATMAN INCORPORATED #6 $2.99 DC
9 5 109.52   NEW AVENGERS #12 $3.99 MAR
10 6 107.26   AMAZING SPIDER-MAN #661 $3.99 MAR
11 7 105.74   AMAZING SPIDER-MAN #660 $3.99 MAR
12 25 104.43   BATMAN AND ROBIN #23 $2.99 DC
13 9 101.45   AMAZING SPIDER-MAN #662 $3.99 MAR
14 27 100.00   BATMAN #710 $2.99 DC
15 28 99.69   FLASH #12 $2.99 DC
16 10 97.51   UNCANNY X-MEN #537 $3.99 MAR
17 29 96.16   GREEN LANTERN EMERALD WARRIORS #10 $2.99 DC
18 4 94.58   X-MEN GIANT-SIZE #1 $4.99 MAR
19 11 94.28   SECRET AVENGERS #13 FEAR $3.99 MAR
20 12 93.90   UNCANNY X-FORCE #9 $3.99 MAR
21 14 91.99   UNCANNY X-FORCE #10 $3.99 MAR
22 13 91.63   MIGHTY THOR #2 $3.99 MAR
23 16 88.98   MOON KNIGHT #1 $3.99 MAR
24 17 87.03   ULTIMATE COMICS SPIDER-MAN #158 $3.99 MAR
25 33 84.83   JUSTICE LEAGUE OF AMERICA #57 $2.99 DC
26 18 84.45   X-MEN #11 $3.99 MAR
27 35 83.66   X-MEN LEGACY #248 $2.99 MAR
28 36 81.80   X-MEN LEGACY #249 $2.99 MAR
29 24 81.31   INVINCIBLE IRON MAN #504 FEAR $3.99 MAR
30 22 81.23   CAPTAIN AMERICA #618 $3.99 MAR
31 23 81.03   WOLVERINE #9 $3.99 MAR
32 37 80.13   ACTION COMICS #901 $2.99 DC
33 26 79.34   ULTIMATE AVENGERS VS NEW ULTIMATES #4 $3.99 MAR
34 38 73.76   VENOM #3 $2.99 MAR
35 39 71.90   DETECTIVE COMICS #877 $2.99 DC
36 41 70.80   JOURNEY INTO MYSTERY #623 FEAR $2.99 MAR
37 32 69.91   ASTONISHING X-MEN #37 $3.99 MAR
38 40 69.84   SUPERMAN #711 $2.99 DC
39 30 68.22   ASTONISHING X-MEN #38 $3.99 MAR
40 46 68.17   WALKING DEAD #85 (MR) $2.99 IMA
41 44 66.44   BATMAN ARKHAM CITY #1 $2.99 DC
42 142 66.13   KIRBY GENESIS #0 $1.00 DYN
43 48 63.17   X-MEN PRELUDE TO SCHISM #1 $2.99 MAR
44 34 63.04   NEW MUTANTS #25 $3.99 MAR
45 49 62.72   FEAR ITSELF SPIDER-MAN #1 $2.99 MAR
46 50 58.88   BATMAN GATES OF GOTHAM #1 $2.99 DC
47 52 58.59   HULK #33 $2.99 MAR
48 51 57.62   GREEN ARROW #12 (BRIGHTEST DAY) $2.99 DC
49 54 56.84   X-MEN PRELUDE TO SCHISM #2 $2.99 MAR
50 56 53.90   BIRDS OF PREY #12 $2.99 DC
51 58 52.82   RED ROBIN #23 $2.99 DC
52 59 52.32   INCREDIBLE HULKS #628 $2.99 MAR
53 43 51.93   FEAR ITSELF HOME FRONT #2 $3.99 MAR
54 60 51.29   JUSTICE SOCIETY OF AMERICA #51 $2.99 DC
55 63 51.02   INCREDIBLE HULKS #629 $2.99 MAR
56 62 50.83   DEADPOOL #37 $2.99 MAR
57 61 50.81   SUPERMAN BATMAN #84 $2.99 DC
58 45 50.09   DEADPOOL ANNUAL #1 $3.99 MAR
59 66 47.73   DAKEN DARK WOLVERINE #9 $2.99 MAR
60 47 47.52   DAREDEVIL REBORN #4 $3.99 MAR
61 67 47.48   X-23 #10 $2.99 MAR
62 70 46.79   ALPHA FLIGHT #0.1 $2.99 MAR
63 69 46.13   BATMAN BEYOND #5 $2.99 DC
64 73 45.50   THUNDERBOLTS #157 $2.99 MAR
65 74 45.09   AVENGERS ACADEMY #13 $2.99 MAR
66 78 44.96   X-FACTOR #219 $2.99 MAR
67 71 44.91   TEEN TITANS #95 $2.99 DC
68 77 44.86   FEAR ITSELF YOUTH IN REVOLT #1 $2.99 MAR
69 72 44.70   SUPERBOY #7 $2.99 DC
70 76 44.66   DAKEN DARK WOLVERINE #9.1 $2.99 MAR
71 79 43.65   BATGIRL #21 $2.99 DC
72 53 42.85   ASTONISHING SPIDER-MAN WOLVERINE #6 $3.99 MAR
73 83 42.73   AVENGERS ACADEMY #14 $2.99 MAR
74 81 42.36   BOOSTER GOLD #44 $2.99 DC
75 42 42.02   ANNIHILATORS #3 $4.99 MAR
76 82 41.94   LEGION OF SUPER HEROES #13 $2.99 DC
77 55 41.20   WOLVERINE BEST THERE IS #6 $3.99 MAR
78 86 40.43   ADVENTURE COMICS #526 $2.99 DC
79 88 40.13   SECRET WARRIORS #27 $2.99 MAR
80 94 39.79   SILVER SURFER #4 $2.99 MAR
81 91 39.01   GOTHAM CITY SIRENS #23 $2.99 DC
82 93 38.87   SUPERGIRL #64 $2.99 DC
83 98 37.95   BLACK PANTHER MAN WITHOUT FEAR #518 $2.99 MAR
84 99 37.31   TITANS #35 $2.99 DC
85 106 36.99   GENERATION HOPE #7 $2.99 MAR
86 105 36.89   IRON MAN 2.0 #5 FEAR $2.99 MAR
87 102 36.42   DC UNIVERSE ONLINE LEGENDS #7 $2.99 DC
88 109 36.41   HEROES FOR HIRE #6 $2.99 MAR
89 57 36.17   ROCKETEER ADVENTURES #1 $3.99 IDW
90 110 35.82   SECRET SIX #33 $2.99 DC
91 111 35.35   DC UNIVERSE ONLINE LEGENDS #8 $2.99 DC
92 113 34.40   STAR WARS JEDI DARK SIDE #1 $2.99 DAR
93 115 34.05   HERC #3 FEAR $2.99 MAR
94 114 34.04   FABLES #105 (MR) $2.99 DC
95 87 33.93   HELLBOY BEING HUMAN ONE SHOT $3.50 DAR
96 64 33.89   BOYS #54 (MR) $3.99 DYN
97 117 33.89   HEROES FOR HIRE #7 $2.99 MAR
98 31 33.66   AVENGERS ACADEMY GIANT-SIZE #1 $7.99 MAR
99 75 33.49   PUNISHERMAX #13 (MR) $3.99 MAR
100 116 33.15   ZATANNA #13 $2.99 DC
TOP 100 GRAPHIC NOVELS

Based on Total Unit Sales of Products Invoiced in May 2011

QTY

RANK

DOLLAR

RANK

INDEX   DESCRIPTION PRICE VENDOR
1 13 9.64   CROSSED 3D GN VOL 01 (MR) $8.99 AVA
2 26 8.72   STAR WARS ADV TP VOL 05 BOBA FETT & SHIP OF FEAR $7.99 DAR
3 7 8.46   DELIRIUMS PARTY A LITTLE ENDLESS STORYBOOK HC $14.99 DC 
4 3 8.33   BATMAN AND ROBIN DELUXE HC VOL 03 BATMAN MUST DIE $24.99 DC 
5 1 8.23   BRIGHTEST DAY HC VOL 02 $29.99 DC 
6 9 7.87   DMZ TP VOL 10 COLLECTIVE PUNISHMENT (MR) $14.99 DC 
7 14 5.83   GREEN LANTERN SECRET ORIGIN TP NEW ED $14.99 DC 
8 10 5.51   IRREDEEMABLE TP VOL 06 $16.99 BOO
9 25 5.00   BATMAN LONG SHADOWS TP $14.99 DC 
10 8 5.00   AMERICAN VAMPIRE HC VOL 02 (MR) $24.99 DC 
11 12 4.90   ULTIMATE COMICS SPIDER-MAN TP VOL 02 CHAMELEONS $19.99 MAR
12 27 4.61   STAR WARS BLOOD TIES TP VOL 01 TALE OF JANGO & BOBA FETT $14.99 DAR
13 31 4.60   BATMAN STREETS OF GOTHAM TP VOL 01 HUSH MONEY $14.99 DC 
14 36 4.34   HELLBLAZER CITY OF DEMONS TP (MR) $14.99 DC 
15 89 4.29   CHARLAINE HARRIS GRAVE SIGHT GN VOL 01 (OF 3) $7.99 DYN
16 28 4.25   STAR WARS OLD REPUBLIC TP VOL 02 THREAT OF PEACE $15.99 DAR
17 45 4.08   HOUSE OF MYSTERY TP VOL 06 SAFE AS HOUSES (MR) $14.99 DC 
18 53 3.92   CHAOS WAR X-MEN TP $15.99 MAR
19 79 3.91   WALKING DEAD TP VOL 01 DAYS GONE BYE $9.99 IMA
20 46 3.90   SECRET SIX THE REPTILE BRAIN TP $14.99 DC 
21 61 3.75   TINY TITANS TP VOL 05 FIELD TRIPPIN $12.99 DC 
22 29 3.71   CONAN TP VOL 10 IRON SHADOWS IN THE MOON $17.99 DAR
23 65 3.69   TASKMASTER TP UNTHINKABLE $14.99 MAR
24 47 3.66   BATGIRL THE FLOOD TP $14.99 DC 
25 18 3.61   GREEN LANTERN CORPS REVOLT OF ALPHA LANTERNS HC $22.99 DC 
26 50 3.56   DEADPOOL WADE WILSONS WAR TP $14.99 MAR
27 34 3.41   DEADMAN TP VOL 01 $19.99 DC 
28 116 3.37   SONIC THE HEDGEHOG ARCHIVES TP VOL 15 $7.95 ARC
29 11 3.36   PAYING FOR IT HC $24.95 DRA
30 23 3.33   BIRDS OF PREY HC VOL 01 ENDRUN $22.99 DC 
31 56 3.33   SUPERBOY THE BOY OF STEEL TP $14.99 DC 
32 59 3.27   LITTLE ENDLESS STORYBOOK HC $14.99 DC 
33 93 3.24   OH MY GODDESS RTL TP VOL 38 $10.99 DAR
34 69 3.19   NEGIMA GN VOL 29 (MR) $10.99 RAN
35 40 3.16   CHRONICLES OF KING CONAN TP VOL 02 $18.99 DAR
36 15 3.16   X-MEN AGE OF APOCALYPSE PRELUDE TP $29.99 MAR
37 24 3.15   THOR WORLD EATERS PREM HC $24.99 MAR
38 76 3.07   AVENGERS WE ARE THE AVENGERS TP $16.99 MAR
39 41 3.07   STUFF OF LEGEND TP VOL 02 THE JUNGLE $16.99 TH3
40 64 3.04   UNKNOWN SOLDIER TP VOL 04 BEAUTIFUL WORLD (MR) $14.99 DC 
41 86 2.96   CAPTAIN AMERICA ALLIES AND ENEMIES TP $16.99 MAR
42 57 2.95   PUNISHER IN BLOOD TP $16.99 MAR
43 66 2.90   THOR LORD OF ASGARD TP $19.99 MAR
44 153 2.89   TRON GN TP ORIGINAL MOVIE ADAPTATION $9.99 MAR
45 67 2.86   YOSSEL TP $14.99 DC 
46 70 2.84   SUPERBOY LEGION OF SUPER HEROES THE EARLY YEARS TP $14.99 DC 
47 33 2.79   THOR FOR ASGARD HC $24.99 MAR
48 72 2.76   DEATH OF DRACULA TP $19.99 MAR
49 95 2.74   GANTZ TP VOL 17 (MR) $12.99 DAR
50 48 2.72   CHAOS WAR INCREDIBLE HULKS TP $19.99 MAR
51 49 2.72   ULTIMATE COMICS CAPTAIN AMERICA PREM HC $19.99 MAR
52 35 2.69   MYSTIQUE BY BRIAN K VAUGHAN ULTIMATE COLLECTION TP $24.99 MAR
53 37 2.68   DEADPOOL MAX PREM HC NUTJOB (MR) $24.99 MAR
54 62 2.68   GOON TP VOL 01 NOTHIN BUT MISERY 2ND ED $16.99 DAR
55 74 2.68   WALKING DEAD TP VOL 02 MILES BEHIND US (NEW PTG) $14.99 IMA
56 43 2.64   SPIDER-MAN MATTERS OF LIFE AND DEATH PREM HC $24.99 MAR
57 39 2.61   JINX GN HC ESSENTIAL COLLECTION (MR) $24.99 MAR
58 6 2.61   MMW MIGHTY THOR HC VOL 10 $54.99 MAR
59 54 2.60   5 RONIN HC $19.99 MAR
60 22 2.59   MARVELS PROJECT BIRTH OF SUPER HEROES TP $29.99 MAR
61 87 2.57   JONAH HEX NO WAY BACK TP $14.99 DC 
62 38 2.57   JUSTICE LEAGUE INTERNATIONAL TP VOL 06 $24.99 DC 
63 42 2.55   PUNISHERMAX PREM HC BULLSEYE (MR) $24.99 MAR
64 60 2.53   TROUBLE BY MARK MILLAR PREM HC $19.99 MAR
65 58 2.52   INVINCIBLE IRON MAN PREM HC VOL 07 MY MONSTERS $19.99 MAR
66 63 2.52   ORIGINS OF MARVEL COMICS TP $24.99 MAR
67 44 2.50   HELLRAISER MASTERPIECES TP VOL 01 $19.99 BOO
68 2 2.49   CAPTAIN AMERICA OMNIBUS HC VOL 01 $99.99 MAR
69 106 2.48   THOR WOLVES OF NORTH TP $12.99 MAR
70 128 2.42   CAPTAIN AMERICA AND KORVAC SAGA GN TP $14.99 MAR
71 52 2.37   ESCAPE FROM WONDERLAND TP $17.99 ZEN
72 101 2.32   JEW GANGSTER TP $14.99 DC 
73 75 2.31   BART SIMPSON PRINCE OF PRANKS TP $15.99 BON
74 102 2.27   NEW X-MEN BY GRANT MORRISON GN TP BOOK 01 $14.99 MAR
75 21 2.27   EMMA FROST ULTIMATE COLLECTION TP $34.99 MAR
76 32 2.25   ALEXANDRO JODOROWSKY SCREAMING PLANET HC $24.95 HUM
77 55 2.24   DANGER GIRL TP VOL 01 DESTINATION DANGER $19.99 IDW
78 4 2.21   FLASH OMNIBUS BY GEOFF JOHNS HC VOL 01 $75.00 DC 
79 20 2.17   ULTIMATE COMICS DOOMSDAY HC $39.99 MAR
80 96 2.15   WITCHBLADE REDEMPTION TP VOL 02 $16.99 IMA
81 120 2.15   BATMAN BRAVE AND THE BOLD EMERALD KNIGHT TP $12.99 DC 
82 73 2.14   DEADPOOL CORPS PREM HC VOL 02 YOU SAY REVOLUTION $19.99 MAR
83 104 2.13   WALKING DEAD TP VOL 13 TOO FAR GONE (MR) $14.99 IMA
84 91 2.12   FABLES TP VOL 15 ROSE RED (MR) $17.99 DC 
85 90 2.12   DV8 GODS AND MONSTERS TP $17.99 DC 
86 94 2.10   TOM STRONG AND THE ROBOTS OF DOOM TP $17.99 DC 
87 80 2.08   DEADPOOL TEAM-UP HC VOL 03 BFFS $19.99 MAR
88 78 2.04   SPIDER-MAN HOBGOBLIN LIVES TP $19.99 MAR
89 97 2.04   JSA ALL STARS GLORY DAYS TP $17.99 DC 
90 111 2.02   WALKING DEAD TP VOL 03 SAFETY BEHIND BARS $14.99 IMA
91 77 2.01   DONG XOAI VIETNAM TP $19.99 DC 
92 105 2.01   EMILY THE STRANGE TP VOL 03 13TH HOUR $14.99 DAR
93 83 2.01   TRANSFORMERS 3 DARK MOON MOVIE ADAPTATION TP $17.99 IDW
94 112 2.00   MEGA MAN GIGAMIX TP VOL 01 $12.95 UDO
95 84 2.00   THOR IRON MAN PREM HC GOD COMPLEX $19.99 MAR
96 99 1.98   DISNEY TREASURY DONALD DUCK TP VOL 01 $14.99 BOO
97 168 1.96   MORNING GLORIES TP VOL 01 FOR A BETTER FUTURE $9.99 IMA
98 228 1.87   SMURFS GN VOL 06 SMURFS & HOWLIBIRD $5.99 NBM
99 16 1.87   THOR ART OF THOR MOVIE HC $49.99 MAR
100 98 1.86   CAPTAIN AMERICA MAN OUT OF TIME PREM HC $19.99 MAR
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