Marvel's FEAR ITSELF Leads Slightly-off April 2011 Sales

FEAR ITSELF Q&A w/ Fraction & Brevoort

Diamond Comics Distributors quietly began releasing their preliminary April 2010 sales and market share charts this week, and as expected, Marvel’s Fear Itself #1 was far-and-away the best-selling comic book of the month.

That debut was followed by another Marvel debut, Matt Fraction’s The Mighty Thor #1, no doubt bolstered by the release of the Thor feature film last week.  Those launches helped Marvel carve out a 6:4 advantage over DC in the month’s Top 10 (Green Lantern #65 was DC’s earliest entrant at #3), and maintain their standard market share leads.

The latest Fables trade paperback (Vol. 15: Rose Red was the best-selling graphic novel of the month, and interestingly there isn’t a Thor volume in April’s Top 10. Look for Thor to presumably make his presence felt in the May charts.

The industry’s top publisher Marvel accounted for 37.95% of all comic book and trade paperback units sold to Direct Market retailers in April, and 40.14% of all wholesale dollars spent, to DC’s 26.89% unit and 27.09% dollar share, respectively.

Comparative sales paint a somewhat unattractive but superficial picture in April, with comic book unit sales down 13.80% compared to March 2011. However, March had five shipping weeks compared to four in April.

Unit sales were also down 3.73% from April 2010,  but that was a standard four-week shipping month.

Overall, comic book sales are now down 6.99% for Year-to-Date 2011 compared to the same timeframe in 2010, and down 7.39% for comics and graphic novels combined, two figures that have been shrinking monthly since January.

It will be interesting to see with Marvel and DC going all-in with Fear Itself and Flashpoint respectively, and with trade sales likely to receive a boost from the Thor, X-Men: First Class, Green Lantern, and Captain America: the First Avengers big-screen debuts, how much more ground 2011 can make up on 2010 over the summer months.

The Market Share, Comparative Sales, and Top 100 Comic Book chart (with sales indexes) follow below our Facebook links, along with the Top 10 Graphic Novel charts.

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TOP COMIC BOOK PUBLISHERS

PUBLISHER

DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS

40.14%

37.95%

DC COMICS

27.09%

26.89%

IDW PUBLISHING

5.17%

4.06%

IMAGE COMICS

5.15%

4.60%

DARK HORSE COMICS

4.89%

4.52%

DYNAMITE ENTERTAINMENT

3.05%

1.92%

BOOM! STUDIOS

1.94%

2.61%

EAGLEMOSS PUBLICATIONS LTD

1.21%

0.23%

VIZ MEDIA

0.93%

0.33%

ARCHIE COMICS

0.78%

2.64%

OTHER NON-TOP 10

9.66%

14.26%

 

COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

APRIL 2011 VS. MARCH 2011

COMICS

-10.53%

-13.80%

GRAPHIC NOVELS

-7.95%

-10.99%

TOTAL COMICS/GN

-9.71%

-13.58%

APRIL 2011 VS. APRIL 2010

COMICS

-1.75%

-3.73%

GRAPHIC NOVELS

-0.84%

-6.03%

TOTAL COMICS/GN

-1.46%

-3.92%

YEAR-TO-DATE 2011 VS. YEAR-TO-DATE 2010

COMICS

-6.90%

-6.99%

GRAPHIC NOVELS

-5.67%

-11.53%

TOTAL COMICS/GN

-6.50%

-7.38%

TOTAL MERCHANDISE

+20.98%

 

 

 

TOP 100 COMIC BOOKS

Based on Total Unit Sales of Products Invoiced in April 2011

QTY

RANK

DOLLAR

RANK

INDEX

DESCRIPTION

PRICE

VENDOR

1

1

227.29

FEAR ITSELF #1

$3.99

MAR

2

4

145.06

MIGHTY THOR #1

$3.99

MAR

3

9

133.94

GREEN LANTERN #65

$2.99

DC 

4

12

124.23

BRIGHTEST DAY #23

$2.99

DC 

5

13

123.35

FF #2

$2.99

MAR

6

3

123.27

BRIGHTEST DAY #24

$4.99

DC 

7

5

112.13

AVENGERS #12

$3.99

MAR

8

20

109.94

BATMAN INCORPORATED #5

$2.99

DC 

9

7

109.19

NEW AVENGERS #11

$3.99

MAR

10

6

109.03

AMAZING SPIDER-MAN #658

$3.99

MAR

11

24

106.85

AVENGERS #12.1

$2.99

MAR

12

21

106.33

GREEN LANTERN CORPS #59

$2.99

DC 

13

2

106.32

ACTION COMICS #900

$5.99

DC 

14

25

104.42

BATMAN AND ROBIN #22

$2.99

DC 

15

8

102.97

AMAZING SPIDER-MAN #659

$3.99

MAR

16

10

100.38

UNCANNY X-MEN #535

$3.99

MAR

17

29

100.00

BATMAN #709

$2.99

DC 

18

30

97.13

FLASH #10

$2.99

DC 

19

31

96.56

FLASH #11

$2.99

DC 

20

14

95.96

UNCANNY X-FORCE #7

$3.99

MAR

21

11

94.56

UNCANNY X-MEN #536

$3.99

MAR

22

37

94.51

UNCANNY X-MEN #534.1

$2.99

MAR

23

35

91.86

X-MEN LEGACY #247

$2.99

MAR

24

34

91.53

GREEN LANTERN EMERALD WARRIORS #9

$2.99

DC 

25

15

89.98

UNCANNY X-FORCE #8

$3.99

MAR

26

16

89.96

ULTIMATE COMICS SPIDER-MAN #157

$3.99

MAR

27

18

89.51

SECRET AVENGERS #12

$3.99

MAR

28

17

89.35

X-MEN #10

$3.99

MAR

29

38

83.39

JUSTICE LEAGUE OF AMERICA #56

$2.99

DC 

30

19

83.09

WOLVERINE #8

$3.99

MAR

31

40

81.59

SECRET AVENGERS #12.1

$2.99

MAR

32

22

80.24

CAPTAIN AMERICA #617

$3.99

MAR

33

23

80.09

INVINCIBLE IRON MAN #503

$3.99

MAR

34

26

77.64

JOURNEY INTO MYSTERY #622

$3.99

MAR

35

27

77.45

ULTIMATE AVENGERS VS NEW ULTIMATES #3

$3.99

MAR

36

33

74.30

AMAZING SPIDER-MAN ANNUAL #38

$3.99

MAR

37

43

72.48

VENOM #2

$2.99

MAR

38

45

70.93

DETECTIVE COMICS #876

$2.99

DC 

39

46

70.07

SUPERMAN #710

$2.99

DC 

40

75

68.53

HERC #1

$3.99

MAR

41

49

68.40

NEW MUTANTS #24

$2.99

MAR

42

28

60.03

SUPERMAN BATMAN ANNUAL #5

$4.99

DC 

43

41

59.46

AGE OF X UNIVERSE #2

$3.99

MAR

44

53

57.74

GREEN ARROW #11

$2.99

DC 

45

42

57.62

FEAR ITSELF HOME FRONT #1

$3.99

MAR

46

32

57.00

JUSTICE SOCIETY OF AMERICA #50

$4.99

DC 

47

47

56.46

AVENGERS CHILDRENS CRUSADE #5

$3.99

MAR

48

54

56.44

WALKING DEAD #84 (MR)

$2.99

IMA

49

56

56.18

RED ROBIN #22

$2.99

DC 

50

58

54.80

WONDER WOMAN #610

$2.99

DC 

51

60

54.42

INCREDIBLE HULKS #627

$2.99

MAR

52

59

54.33

JUSTICE LEAGUE GENERATION LOST #23

$2.99

DC 

53

62

54.18

HULK #32

$2.99

MAR

54

36

54.16

JUSTICE LEAGUE GENERATION LOST #24

$4.99

DC 

55

61

53.89

SUPERBOY #6

$2.99

DC 

56

63

53.50

BIRDS OF PREY #11

$2.99

DC 

57

65

52.64

INCREDIBLE HULKS #626

$2.99

MAR

58

48

52.08

CARNAGE #4

$3.99

MAR

59

68

50.48

X-23 #9

$2.99

MAR

60

67

50.40

DEADPOOL #35

$2.99

MAR

61

66

50.20

SUPERMAN BATMAN #83

$2.99

DC 

62

70

49.79

DEADPOOL #36

$2.99

MAR

63

73

47.59

DAKEN DARK WOLVERINE #8

$2.99

MAR

64

72

47.23

BATMAN BEYOND #4

$2.99

DC 

65

52

46.54

ULTIMATE COMICS CAPTAIN AMERICA #4

$3.99

MAR

66

74

44.52

TEEN TITANS #94

$2.99

DC 

67

76

44.39

THUNDERBOLTS #156

$2.99

MAR

68

78

43.88

X-FACTOR #218

$2.99

MAR

69

57

43.78

WOLVERINE BEST THERE IS #5

$3.99

MAR

70

55

43.43

STEVE ROGERS SUPER SOLDIER ANNUAL #1

$3.99

MAR

71

79

43.19

GOTHAM CITY SIRENS #22

$2.99

DC 

72

80

42.97

BATGIRL #20

$2.99

DC 

73

50

42.63

ANNIHILATORS #2

$4.99

MAR

74

83

41.67

AVENGERS ACADEMY #12

$2.99

MAR

75

82

41.39

LEGION OF SUPER HEROES #12

$2.99

DC 

76

86

40.86

BLACK PANTHER MAN WITHOUT FEAR #517

$2.99

MAR

77

39

40.64

JLA 80 PAGE GIANT 2011 #1

$5.99

DC 

78

85

40.56

ADVENTURE COMICS #525

$2.99

DC 

79

88

39.84

SILVER SURFER #3

$2.99

MAR

80

89

39.58

SECRET WARRIORS #26

$2.99

MAR

81

51

39.34

SHIELD INFINITY

$4.99

MAR

82

103

38.56

HEROES FOR HIRE #5

$2.99

MAR

83

92

38.17

SUPERGIRL #63

$2.99

DC 

84

94

37.87

DC UNIVERSE ONLINE LEGENDS #5

$2.99

DC 

85

108

36.95

IRON MAN 2.0 #3

$2.99

MAR

86

101

36.39

TITANS #34

$2.99

DC 

87

102

36.16

DC UNIVERSE ONLINE LEGENDS #6

$2.99

DC 

88

106

36.01

GENERATION HOPE #6

$2.99

MAR

89

105

35.95

IRON MAN 2.0 #4

$2.99

MAR

90

109

34.84

SECRET SIX #32

$2.99

DC 

91

98

33.67

HELLBOY BUSTER OAKLEY GETS HIS WISH

$3.50

DAR

92

111

33.25

FABLES #104 (MR)

$2.99

DC 

93

77

33.12

PUNISHERMAX #12 (MR)

$3.99

MAR

94

71

33.04

BOYS #53 (MR)

$3.99

DE

95

113

32.58

ZATANNA #12

$2.99

DC 

96

93

32.06

STAR WARS LEGACY WAR #5

$3.50

DAR

97

64

32.05

SPECTACULAR SPIDER-MAN #1000

$4.99

MAR

98

120

31.82

SKAAR KING OF SAVAGE LAND #1

$2.99

MAR

99

97

31.38

TOMB OF DRACULA PRESENTS THRONE OF BLOOD #1

$3.99

MAR

100

99

31.35

STAR WARS DARTH VADER & LOST COMMAND #4

$3.50

DAR

 

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

FABLES VOLUME 15: ROSE RED TP (MR)

17.99

DC

2

THE BOYS VOLUME 8: HIGHLAND LADDIE TP

19.99

DE

3

INVINCIBLE VOLUME 14: VILTRUMITE WAR TP

19.99

IMA

4

GREEN LANTERN: SECRET ORIGIN TP

14.99

DC

5

THE FLASH: REBIRTH TP

14.99

DC

6

DAN CLOWES' MISTER WONDERFUL HC

19.95

RAN

7

ULTIMATE COMICS AVENGERS: CRIME AND PUNISHMENT TP

19.99

MAR

8

CHAOS WAR TP

19.99

MAR

9

Y THE LAST MAN DELUXE EDITION VOL. 5 HC (MR)

29.99

DC

10

GOTHAM CITY SIRENS VOLUME 1: UNION TP

17.99

DC

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